In this article we will answer with 10 types of email marketing autoresponders and how you can use them for your business.
The 10 types of autoresponders presented below are not reserved for one type or size of industry. Different companies, large, medium or small, can use them successfully throughout the customer journey.
For each type of automated email responses and advice on which industries would be the best fit.
1. Welcome email
Why send e-mails?
On the one hand, because they generate an average open rate of over 80% and a click-through rate of over 25%. In other words, they are excellent for engagement.
On the other hand, because it is important to thank subscribers for registering, welcome them and even inform them how often they will hear from you and what kind of topics you will be presenting.
Make them feel special and let them know how much it means to you that they have decided to stay in touch. You can also let your new users know what they should do next by pointing them to the most important pages of your site.
This applies to all types of industry.
2. Download the application and stay updated
Whether you have an online store, a news website or a SaaS platform, you want to keep your customers coming back for more. And do you know a better way to do that than letting them know "there's an app for that"?
Let your customers know that they can access all their favorite products and information even when they are on the go or killing time on their smart phone.
If you can't offer them an app, at least make sure your website is optimized for mobile devices and that your audience knows that their experience will be just as great on a mobile device.
This type of email fits well with an onboarding series when your new users are just starting to familiarize themselves with your offer. You can also occasionally remind those who haven't yet used the application. After all, you want them to interact with your brand as much as possible.
Perfect for retail and e-commerce, technology and advanced technology (especially SaaS).
3. Product Reviews
Marketing is not just about selling. It's about anticipating and satisfying customer needs. Profit comes later.
Don't just worry about your audience until the moment they place their order. Keep in touch with them even after they have already received the product and tested it.
If you want to build authentic relationships, you'll want to ask them how satisfied they are with what they ordered. What was their initial reaction and has it changed over time. Only then will you be able to say with certainty that you care about their feedback and will use it to make your products even better.
Naturally, there are different ways to get that insight. The best is to send an automatic post-purchase email asking your customers to leave a review.
Asking for product reviews has another advantage. You can use the information they have collected to make your future marketing messages even more compelling.
This also applies seamlessly to retail and e-commerce, technology and advanced technology (especially SaaS).
4. Blog updates
If you're interested in content marketing or e-commerce, chances are you have a blog. Not just to write articles, but to attract a new audience to your site. If you manage to answer the question they ask and solve the problems they often encounter, chances are you'll do well.
If you are going to make use of a blog, to talk about product updates or about topics that your customers will find useful, you should also be sure to send automatic blog updates (via email) to your mailing list.
You may wonder why. Because your fans should be the first to access your articles. This way they'll get the scoop on your new offers and you can see how they respond. It's a win-win situation, and if you communicate this benefit well enough, many more will want to be on your mailing list.
Applies to all industries
5. Birthdays and anniversaries
In today's world, birthdays equal presents. Even if you have a more pragmatic approach to money, you probably still enjoy receiving gifts.
What marketers can do in this regard is to facilitate this process and draw your customers' attention to your offer. For example, by sending a happy birthday message, you can wish them well and, at the same time, offer them a sweet incentive, so that they can indulge in shopping with you.
All you have to do is collect your subscribers' birthdays and set a rule to send a message automatically. Create a special offer and a nice message, and show them the products they've been waiting for.
Works in all industries
6. Confirmation or receipt of the transaction
Just like the shipping information or the thank you message, this email should be intended to confirm and reassure your audience that their payment has been processed.
It has become a habit to receive this type of email, so much so that, if it does not arrive in the inbox, people may believe that the transaction did not take place or that there was a problem with the payment, generating doubts, annoyance and the potential loss of the customer.
So why bother with this additional message?
For some companies, especially in the tourism industry, this email can be very useful.
7. Saying goodbye
Marketers often choose not to think about the moment when their customers part ways with them. They fear that moment so much that they ignore the learnings they can take away from it.
They also ignore the fact that it is a perfect time to make the ultimate good impression on their now-exclients. And that's what the campaign is all about. Saying goodbye.
What should be done, is to say thank you for the years that customers spent with the brand.
This shows the brand's appreciation and promises not to keep bothering the recipient with future communications.
Perfect for these industries: technology and advanced technology (especially SaaS), education, Internet marketing.
8. Thank you message
As a marketing man or woman, you constantly ask your subscribers to do something for you: sign up for a newsletter, download an eBook, complete a survey, among other examples.
Now let's imagine the same scenario in the face-to-face world. If you kept asking someone to do something for you, the least you could do is say thank you, if not return the favor. It's simple.
The good thing about this is that it's not that hard to do online either. All you need to do is send an automated thank you email right after they take an action. To make the message even sweeter, you can add a discount code, store credit or offer free delivery.
Thank you emails are usually sent through marketing automation workflows or autoresponders. And they work very well.
Ideal in all types of industry.
9. Get to know us
Sometimes you'll want to really connect with your audience. Not on a business-to-customer or business-to-business level, but person-to-person. Introducing yourself and your team and the people behind your brand can help you with that.
A "meet the team" email can be a great way to start the conversation off on the right foot. You can use it when sending out the newsletter or when trying to convince your regular subscribers to support your cause.
Automated mailings like this are great because they show that there is a human being behind the brand. He or she is doing their best to provide you with value, but sometimes they may make a mistake or need your help. And it's easier to ask for a favor if they know you in person.
Perfect for agencies, media, non-profits, technology and advanced technology (especially SaaS).
10. Tell us what you think
If you ever wanted to find out something new about your target audience, who would you ask first? Your customer service team, your sales team or maybe your marketing people? Why not go straight to the source and talk to your customers?
If you want to learn more about your audience, simply sit down and chat with them. Send them an automated email with a survey or ask them to respond to your message. It's the best way to learn about their needs, struggles, preferences and goals, and it will help you improve your product and communication program.
También aplica para todas las industrias. Corre para todas las industrias
And for this whole process to be successful, having a robust, flexible and experienced platform is key. MasterBase® is your strategic partner for the development of email marketing campaigns. With more than 20 years of experience in multiple countries, it helps companies like yours to communicate with precision, confidence and results.
