The Critical Role of Logs in Security, Compliance and Corporate Reputation
Every digital action leaves a trail that can make the difference between security and risk for an organization.
Tired of living off one-off projects? The Gig Economy of the MasterBase® model changes the rules of the game
Build recurring and scalable revenue in the Gig Economy, moving from one-off projects to long-term client relationships through the MasterBase® Flex Partner Program model.
How to protect the traceability of your platforms with LogBunker
Centralize and preserve your system logs for complete traceability, operational visibility and reliable control over what happens on your platform.
4 simple ways to increase the open rate in Email Marketing
Are your emails being swept under the carpet... without getting them opened?
Is CTR dead? Why email marketers prefer the CTOR
Since email marketing became a legitimate marketing channel in the 1990s, email marketers have measured their results by two metrics: open rate and click-through rate.
Reactivation Emails: Why you should re-engage inactive subscribers
Email is one of the most effective digital marketing channels for customer retention and operates as the foundation of the marketing-to-sales funnel for many marketers across all industries.
Quick Win Process: how Flex Partner Customers can spot automation opportunities and create recurring revenues
The method to identify where to start automating, solve the most urgent problem and generate immediate value for your customers from the first step.
MasterBase® Essential Systems: the new strategic layer to ensure continuity, trust and control in digital business
In today's digital economy, organizations require certainty - visibility, security, traceability and continuity - beyond the reactive IT effort.
Two-factor authentication (2FA): an extra layer of security that makes a difference
Two-factor authentication (2FA), or multi-factor authentication (MFA), is an additional layer of security that helps protect your accounts and personal data.
Gmail spam filters. What they mean for marketers
Understanding how Gmail spam filters work is key to improving deliverability and ensuring that your email marketing campaigns actually reach the inbox.
Should you use emojis in the subject line of your messages?
Using emojis in the subject line of your emails can help stand out in the inbox, convey emotion and increase the open rate when used judiciously.
How to personalize your messages according to the stage of the customer lifecycle
Personalizing your messages according to the stage of the customer lifecycle allows you to increase relevance, engagement and conversions in your email marketing campaigns.
