Resource Center
Access all articles on automation, cybersecurity, creators, email marketing, by industry or role in your company. Guides, eBooks, videos and more
Resource Center
Access all articles on automation, cybersecurity, creators, email marketing, by industry or role in your company. Guides, eBooks, videos and more
eBook
It's time to automate
Automation is no longer optional: it is the key to making your company more agile, efficient and able to adapt to any change.
Discover in this eBook how to transform your processes with practical strategies, real cases and a clear path to the next digital normality.
eBook
Automation of processes in administration and finance
Automation in administration and finance frees teams from repetitive and manual tasks, allowing them to focus on strategic decisions that generate value.
This eBook shows you real cases and practical solutions that you can implement immediately to reduce costs, gain efficiency and transform your financial area.
eBook
Automation of processes in commercial areas
Automation in commercial areas eliminates repetitive tasks and reduces errors, freeing up time for sales teams to focus on what really matters: closing deals and generating revenue.
This eBook shows you how to apply automation in quoting, lead management and customer follow-up, with real cases that increase productivity and accelerate results.
eBook
Automation of human resources processes
Automation in administration and finance frees teams from manual and managerial tasks, allowing them to focus on strategic decisions that generate value.
This eBook presents real cases and practical solutions to reduce costs, gain efficiency and transform your financial area.
eBook
Marketing process automation.
Marketing automation goes beyond simple "marketing automation": it allows integrating data, personalizing experiences and executing processes that increase the efficiency and effectiveness of campaigns.
This eBook shows you real cases and opportunities to transform your marketing area with intelligent processes that drive loyalty, improve customer experience and optimize results.
eBook
Process Automation in Operations & Logistics
Automation in operations and logistics helps reduce costs, increase the quality of services and respond with agility to changes in the environment.
This eBook presents real cases in banking, pensions, insurance and financial services, showing how to implement automated processes that generate immediate efficiency and sustained value.
Our blog articles
Most recent articles
The Critical Role of Logs in Security, Compliance and Corporate Reputation
Every digital action leaves a trail that can make the difference between security and risk for an organization.
¿Cansado de vivir de proyectos aislados? La Gig Economy del modelo MasterBase® cambia las reglas del juego
Construye ingresos recurrentes y escalables en la Gig Economy, pasando de proyectos aislados a relaciones de largo plazo con clientes a través del modelo Flex Partner Program de MasterBase®
Cómo proteger la trazabilidad de tus plataformas con LogBunker
Centraliza y preserva los registros de tus sistemas para lograr trazabilidad completa, visibilidad operativa y control confiable sobre lo que ocurre en tu plataforma.
Articles on automation
Cómo proteger la trazabilidad de tus plataformas con LogBunker
Centraliza y preserva los registros de tus sistemas para lograr trazabilidad completa, visibilidad operativa y control confiable sobre lo que ocurre en tu plataforma.
MasterBase® Essential Systems: the new strategic layer to ensure continuity, trust and control in digital business
In today's digital economy, organizations require certainty - visibility, security, traceability and continuity - beyond the reactive IT effort.
MasterBase® FileBunker: immutable document storage as an essential system
In every organization, there is a moment when the question stops being “where do we keep this?” and becomes a much more serious one: can we prove that this document was never altered?
Articles about Creators
¿Cansado de vivir de proyectos aislados? La Gig Economy del modelo MasterBase® cambia las reglas del juego
Construye ingresos recurrentes y escalables en la Gig Economy, pasando de proyectos aislados a relaciones de largo plazo con clientes a través del modelo Flex Partner Program de MasterBase®
Quick Win Process: how Flex Partner Customers can spot automation opportunities and create recurring revenues
The method to identify where to start automating, solve the most urgent problem and generate immediate value for your customers from the first step.
Generation 4.0: More than 80 creators developing real solutions at MasterBase®.
The fourth version of the MasterBase® Creators Program is not measured by the number of classes or theoretical knowledge, but by something much more concrete: more than 80 solutions under construction on a real platform.
Cybersecurity articles
The Critical Role of Logs in Security, Compliance and Corporate Reputation
Every digital action leaves a trail that can make the difference between security and risk for an organization.
Two-factor authentication (2FA): an extra layer of security that makes a difference
Two-factor authentication (2FA), or multi-factor authentication (MFA), is an additional layer of security that helps protect your accounts and personal data.
Session hijacking: The cybercrime infiltrating your public networks
El secuestro de sesión ocurre cuando, por ejemplo en una red pública, un atacante intercepta tu sesión activa y toma el control de tu cuenta sin necesidad de conocer tu contraseña.
Email marketing articles
4 simple ways to increase the open rate in Email Marketing
Are your emails being swept under the carpet... without getting them opened?
Is CTR dead? Why email marketers prefer the CTOR
Since email marketing became a legitimate marketing channel in the 1990s, email marketers have measured their results by two metrics: open rate and click-through rate.
Reactivation Emails: Why you should re-engage inactive subscribers
Email is one of the most effective digital marketing channels for customer retention and operates as the foundation of the marketing-to-sales funnel for many marketers across all industries.
Articles by area within your company
Automation in the Finance area. The path to efficient and profitable management
In an increasingly competitive business world, operational efficiency is crucial to success.
Process optimization in retail. Automation that drives business success
Process automation has become a fundamental pillar to improve the efficiency and competitiveness of companies, especially in the retail sector.
HR Process Automation: Optimizing Talent Management for an Efficient Future
In this digital age, automation has become a fundamental tool for improving efficiency and productivity in the HR area (Human Resources
