They want to learn from their favorite brands, interact with them, give their opinions, have a conversation.
Customer satisfaction and retention is the most relevant focus in your email marketing campaigns.
We want to give you some tips to ensure that the relationship with your customers is long-lasting, clearly identifying what they expect from an email marketing communication.
Immediate Responses:
Every time the customer generates a response action or doubt, be quick to answer. If he buys any of your products or services, the first thing you should do is, for example, thank him through a welcome message.
Generally this type of email has a high open rate. Take advantage oféchelo in your favor by delivering value-added content.
Confirm that your transaction was successful. Let you know whenáwhat the next steps are, if any, and clarify expectations for the future relationship.
Take the opportunity to educate him about your website and its contents. You can even ask them to complete a satisfaction survey.
2. More information:
The customer isá willing to give you more personal data, since he expects to initiate a relationship, increase interaction, dialogue. He wants to listen and be listened to.
Generate the right questions and never ask something you won't use later. Create surveys and questionnaires that are easy to complete and reasonable in length.
The relationship you are building will give you the time suficieThe program will be open to new questions according to the interaction as it develops.
Establishing a preference center on your website is another way to add value, encourage interaction and learn more about your customers based on the type of information they select.
3. Make him talk about your brand:
Since the customer agreed to a relationship with your brand, it is also possible that it will talk about you. This viral effect is relevant for growth.
You can also take advantage of the social media boom to get them to share information related to your brand.
Open spaces for conversation, receive feedback and make it easy to respond to it, both you and your customers, as well as each other.
4. Reincorporate:
The customer's failure to respond to your communications may be interpreted more as a signal to do the following a change of strategy, rather than a simple abandonment that causes you to remove that customer from your record base.
Make a tempting, irresistible offer. Pregúntals directly because of theé do not respond or what produced distancing. Before you lose hope with a customer or simply delete them for not responding, develop tactics that will allow you to reengage them.
