Now your AI can use MB3 Email Marketing

MasterBase® expands the capabilities of MB3 Email Marketing by allowing your own AI assistant to utilize the product's features. The innovation isn't about incorporating an assistant into MB3, but rather about connecting the one you already use with the features MB3 makes available to you.

This integration makes it possible to move from one-off queries to tasks that combine information, analysis, and action planning. The traditional MB3 administrator remains available: using AI is an additional option, not a requirement or a replacement.

Your AI can work with MB3

Until now, many email marketing tasks began with reviewing statistics and continued outside the platform: comparing results, preparing reports, reviewing documents, or deciding what to do next. With the new integration, you can delegate some of that work to a compatible AI assistant.

For example, you can ask it to review campaign results, identify differences, and put together a report. Instead of just looking at metrics, you can leverage your AI’s analytical capabilities to better understand what happened and identify opportunities for improvement.

You can also make requests in your own words. The AI interprets what you need and uses the MB3 features available for your user profile, without requiring you to access a new interface for each query.

From the Result to the Decision

The value increases when the analysis isn't limited to shipping statistics. If your assistant has authorized access to other sources, they can link MB3 results to business objectives, documents, or information from external tools.

Imagine you want to know whether a campaign contributed to the goals set for a given period. Your AI can help you compare the results available in MB3 with the goals listed in another document to which it has access. This way, the conversation shifts from focusing solely on rates and metrics to the decisions that this data can support.

This capability depends on the access points and tools that are actually connected to the assistant. It does not mean that MB3 automatically accesses any external system.

From Analysis to New Actions

The next step is to use what you've learned to prepare for future work. Based on previous results and additional authorized information, you can ask your AI for suggestions regarding content, segmentation, or the setup of a new campaign, using the enabled MB3 operations.

For example, after comparing two campaigns, you can request recommendations for a new communication and move forward with its preparation. AI provides interpretation and generation capabilities; MB3 handles the execution of the defined operations.

Preparing a campaign does not mean it will be sent automatically. The connection does not enable emails or trigger mailings on its own; naturally, those actions remain subject to MB3's corresponding mechanisms and controls.

The operation remains under control

The connection uses the permissions of the authenticated user and complies with applicable security restrictions. The assistant does not have unlimited access to the product: it can only use the features enabled for that account and perform the operations permitted by the connection.

Configuration is performed using the compatible AI wizard by entering the connection address provided by MasterBase® and completing the corresponding authentication. You do not need to change the way you normally use MB3 to continue working from its administrator interface.

In addition, data processing within the wizard is subject to the privacy and security terms of the AI provider you choose. Therefore, the organization must assess what information it authorizes for use and under what permissions.

More Options for Your Email Marketing

This evolution brings MB3's capabilities closer to a new way of working: asking for what you need in your own words, turning statistics into insights, combining authoritative information, and planning actions with greater context.

The opportunity lies not in replacing your team’s judgment, but in giving them new tools to understand results and act on better information. MB3 continues to provide email marketing capabilities; your AI allows you to leverage them through a different interactive experience.

Find out how the connection works, what you can do with it, and what its terms of use are on the Your AI + MB3 page.

Discover Your AI + MB3