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COMMUNICATE

Relay

Send one-to-one transactional communications from your systems, with reliable delivery, control, and traceability

Relay allows existing systems to send messages via SMTP or API, while Automata continuously process, validate, and manage each message.

One-to-one transactional shipments.
Integration via SMTP or API.
Tracking and traceability of each message.
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Operational problem

When systems cannot establish controlled one-to-one communications, the operation loses responsiveness

In operations where different systems need to send emails directly as part of their own logic, basic integrations may limit the ability to manage individual communications with specific content.

This makes it difficult to personalize each message, include specific information or documents, and track the status of each mailing.

The result is an operation with less control, greater reliance on additional developments, and difficulties in maintaining traceable and continuous transactional communications.

The limitations of one-to-one messaging make it difficult to manage, personalize, and track each communication.
Relay — Operational Issue
What it is and how it solves the problem
Relay — How It Solves the Problem

Continuous transactional messaging to facilitate communications from your systems

MasterBase® Relay is a service that allows you to send one-to-one transactional communications via email from existing systems, using SMTP or an API.

The Automated Systems process, validate, and manage each shipment in a structured manner, enabling individualized communications with control and traceability throughout the operation.

Integrate
Procesa
Valid
Delivery
From limited transmissions from isolated systems to one-to-one communications carried out continuously and in a controlled manner.
Why It Is an Essential System

A continuous operational capability to support reliable transactional communications

Relay is an Essential System in the category COMMUNICATE because it treats the delivery of individual communications from the organization's systems as an ongoing process.

The Automata handle each shipment by processing it, validating it, and managing its delivery to keep communication under control and expand operational capacity.

Reliability

It ensures that operations run smoothly at all times through the processing, validation, and controlled delivery of transactional messages.

Control

It enables the management, monitoring, and verification of the operation through rules, validations, and traceability for each message.

Capacity

It allows you to scale up operations without proportionally increasing the workload, by integrating individual mailings from existing systems via SMTP or API.

Relay
Resources

Find out how Relay works

View the Relay brochure to learn more about the product.

Resources for Assessment Relay before speaking with a specialist.
Frequently Asked Questions

Frequently Asked Questions about MasterBase® Relay

Execute one-to-one transactional communications via SMTP or API, with traceability, deliverability, and operational control.

What is MasterBase® Relay and what is it for?

MasterBase® Relay is a service that enables one-to-one transactional communications via email from existing systems using SMTP or an API.

Its function is to process, validate, and manage each shipment in a structured manner, ensuring deliverability, traceability, and operational control over the organization's essential communications.

What kind of communications can Relay run?

Relay is designed for one-to-one transactional communications, for example:

  • purchase confirmations;
  • password recovery;
  • sending of vouchers;
  • access credentials;
  • policies and contractual documents;
  • personalized messages associated with specific events.

The key is that each message can be executed with unique information, attachments, and validations specific to each recipient.

Why is Relay different from traditional SMTP delivery?

Many systems only perform basic SMTP mailings, without any real ability to control, validate, or track them.

MasterBase® Relay adds:

  • complete traceability;
  • deliverability monitoring;
  • configurable rules;
  • validation of shipments;
  • SPF, DKIM and DMARC authentication;
  • tracking of opens, clicks and bounces;
  • integration via REST APIs.

This allows messages to be sent as part of a continuous, controlled process, rather than simply as emails sent “blindly.”.

How does Relay help expand operational capacity?

Relay enables existing systems to perform one-to-one communications in a continuous, scalable, and automated manner.

This helps:

  • increase shipment volume without losing control;
  • integrate communications into operational processes;
  • reduce dependence on additional development;
  • ensure operational continuity in essential communications;
  • execute customized messages on a large scale.

The ability isn't just about “sending emails,” but about maintaining operational processes in which every communication is an essential part of execution.

What benefits does an organization gain by implementing Relay?

Organizations can:

  • improve the deliverability of essential communications;
  • maintain complete traceability on each shipment;
  • integrate messaging via SMTP or REST APIs;
  • execute personalized communications with control and validation;
  • operate shipments in a more secure and scalable way.

Relay enables a transition from limited or uncontrolled transmissions to a continuous transactional communications operation with greater operational reliability.