One-to-one transactional messaging
Relay
Individual email deliveries from existing systems, with monitoring, validation, and traceability. Relay transforms transactional messaging into a continuous operational capability.
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When systems do not allow for real one-to-one shipments, the operation is limited to the following
In environments where systems must send emails directly from their internal logic, many platforms rely only on basic SMTP integrations or fail to take advantage of API-based alternatives to properly manage one-to-one email campaigns with specific content.
This complicates communications that require personalization, the sending of attachments, or different message structures, affecting essential processes associated with each message.
The result is operational limitations, a reliance on additional development, and difficulty in ensuring traceability, control, and the proper delivery of each communication.
What is Relay?
MasterBase® Relay is a service that allows you to send transactional communications, one-to-one, via email, from existing systems using SMTP or an API, processing, validating, and managing each message in a structured manner.
From limited shipments to continuous transactional messaging
MasterBase® Relay handles the sending of individual messages as a continuous process, allowing existing systems to send one-to-one communications via SMTP or API, with control, validation, and traceability.
A capability that supports transactional messaging
Reliability
It continuously executes one-to-one transactional messages, ensuring the processing, validation, and controlled delivery of each message.
Control
It allows you to define and manage sending, validation, and tracking rules through structured configuration of IP addresses, senders, and associated metrics.
Capacity
Expand the ability to send individual emails from existing systems through SMTP or API integration, supporting case-by-case customization and the sending of specific information.
What You Can Achieve with Relay
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Effective Deliverability, through continuous monitoring with ISPs and reputation management.
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Full traceability, through reports on opens, clicks, bounces, and advanced metrics.
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Shipping Security, using SPF, DKIM, and DMARC authentication, as well as TLS encryption.
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Operational scalability, using infrastructure capable of handling high volumes of shipments.
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Integration Flexibility, via SMTP or REST APIs for sending and retrieving information.
Explore Relay
in depth
Brochure Relay
Download the PDF or watch the video and review in detail this service, its capabilities and how it allows you to run one-to-one communications from existing systems as a continuous process within your operation.
Trust
Continuous and safe operation for HR and employees.
Visibility
Real-time information for better decisions.
Efficiency
Automation that reduces operational burden and speeds up processes.
Frequently Asked Questions about MasterBase® Relay
Execute one-to-one transactional communications via SMTP or API, with traceability, deliverability and operational control.
What is MasterBase® Relay and what is it for?
MasterBase® Relay is a service that allows you to execute one-to-one transactional one-to-one transactional communications via email, from existing systems, via SMTP or API.
Its role is to process, validate and manage each shipment in a structured way, ensuring structured way, ensuring deliverability, traceability and operational control over the control over the organization's essential communications.
What kind of communications can Relay run?
Relay is designed for one-to-one transactional communications, for example:
- purchase confirmations;
- password recovery;
- sending of vouchers;
- access credentials;
- policies and contractual documents;
- personalized messages associated with specific events.
The key is that each message can be executed with unique information, attachments and validations specific to each recipient.
Why is Relay different from traditional SMTP delivery?
Many systems only perform basic SMTP delivery, with no real control, validation or tracking capabilities. control, validation or tracking capabilities.
MasterBase® Relay adds:
- complete traceability;
- deliverability monitoring;
- configurable rules;
- validation of shipments;
- SPF, DKIM and DMARC authentication;
- tracking of opens, clicks and bounces;
- integration via REST APIs.
This allows messages to run as a continuous, governed process, not just as “blind” mails. and governed process, not just as "blindly" sent mails.
How does Relay help expand operational capacity?
Relay enables existing systems to run one-to-one communications in a continuous, scalable and controlled continuously, scalable and controlled by Automata.
This helps:
- increase shipment volume without losing control;
- integrate communications into operational processes;
- reduce dependence on additional development;
- ensure operational continuity in essential communications;
- execute customized messages on a large scale.
The capability is not only in “sending emails”, but in sustaining operational processes where every communication is an essential part of the execution. operational processes where every communication is an essential part of the execution.
What benefits does an organization gain by implementing Relay?
Organizations can:
- improve the deliverability of essential communications;
- maintain complete traceability on each shipment;
- integrate messaging via SMTP or REST APIs;
- execute personalized communications with control and validation;
- operate shipments in a more secure and scalable way.
Relay allows you to evolve from limited or uncontrolled sending to a continuous operation of continuous operation of transactional communications with greater operational reliability. operational reliability.
