Is CTR dead? Why email marketers prefer the CTOR
Since email marketing became a legitimate marketing channel in the 1990s, email marketers have measured their results by two metrics: open rate and click-through rate.
Reactivation Emails: Why you should re-engage inactive subscribers
Email is one of the most effective digital marketing channels for customer retention and operates as the foundation of the marketing-to-sales funnel for many marketers across all industries.
Quick Win Process: how Flex Partner Customers can spot automation opportunities and create recurring revenues
The method to identify where to start automating, solve the most urgent problem and generate immediate value for your customers from the first step.
MasterBase® Essential Systems: the new strategic layer to ensure continuity, trust and control in digital business
In today's digital economy, organizations require certainty - visibility, security, traceability and continuity - beyond the reactive IT effort.
Two-factor authentication (2FA): an extra layer of security that makes a difference
Two-factor authentication (2FA), or multi-factor authentication (MFA), is an additional layer of security that helps protect your accounts and personal data.
Gmail spam filters. What they mean for marketers
Understanding how Gmail spam filters work is key to improving deliverability and ensuring that your email marketing campaigns actually reach the inbox.
Should you use emojis in the subject line of your messages?
Using emojis in the subject line of your emails can help stand out in the inbox, convey emotion and increase the open rate when used judiciously.
How to personalize your messages according to the stage of the customer lifecycle
Personalizing your messages according to the stage of the customer lifecycle allows you to increase relevance, engagement and conversions in your email marketing campaigns.
10 great reasons to invest more in email marketing efforts
In the midst of the constant evolution of the digital ecosystem, email marketing has successfully stood the test of time; even more: it has established itself as one of the channels with the highest return, personalization and control.
Session hijacking: The cybercrime infiltrating your public networks
Session hijacking occurs when, for example on a public network, an attacker intercepts your active session and takes control of your account without needing to know your password.
Generation 4.0: More than 80 creators developing real solutions at MasterBase®.
The fourth version of the MasterBase® Creators Program is not measured by the number of classes or theoretical knowledge, but by something much more concrete: more than 80 solutions under construction on a real platform.
MasterBase® FileBunker: immutable document storage as an essential system
In every organization, there is a moment when the question stops being “where do we keep this?” and becomes a much more serious one: can we prove that this document was never altered?
