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eBook
It's time to automate
Automation is no longer optional: it is the key to making your company more agile, efficient, and capable of adapting to any change.
In this eBook, discover how to transform your processes with practical strategies, real-world examples, and a clear path to the next digital normal.
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eBook
Automation of processes in administration and finance
Automation in administration and finance frees teams from repetitive and manual tasks, allowing them to focus on strategic decisions that create value.
This eBook presents real-world examples and practical solutions that you can implement right away to reduce costs, improve efficiency, and transform your finance department.
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Automation of processes in commercial areas
Automation in sales eliminates repetitive tasks and reduces errors, freeing up time for sales teams to focus on what really matters: closing deals and generating revenue.
This eBook shows you how to use automation for quotes, lead management, and customer follow-up, with real-world examples that boost productivity and accelerate results.
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eBook
Automation of human resources processes
Automation in human resources helps optimize management and monitoring tasks, allowing teams to focus on people and strategic decisions that have a greater impact.
This eBook presents real-world case studies and practical solutions for improving internal processes, increasing efficiency, and transforming people management in your organization.
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Marketing process automation.
Marketing automation goes beyond simple “marketing automation”: it allows you to integrate data, personalize experiences, and execute processes that increase the efficiency and effectiveness of campaigns.
This eBook presents real-world examples and opportunities to transform your marketing department with smart processes that drive customer loyalty, improve the customer experience, and optimize results.
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eBook
Process Automation in Operations & Logistics
Automation in operations and logistics helps reduce costs, improve service quality, and respond quickly to changes in the business environment.
This eBook presents real-world case studies in banking, pensions, insurance, and financial services, showing how to implement automated processes that generate immediate efficiency and sustained value.
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Most recent articles
MasterBase® introduces HR Plus: Automate the processes that are part of your employees' day-to-day work
The new Essential System in the EXECUTE category brings together three solutions for managing requests, initiating communications, and tracking recurring processes related to employees.
Four categories of essential systems to support every aspect of your operation
The MasterBase® Essential Systems are organized into the categories of Execute, Communicate, Control, and Safeguard, depending on the capabilities you need to incorporate to keep your operation running.
Scalability: Expand the possibilities of your operation
Discover how the extensibility of MasterBase® Essential Systems allows you to leverage existing capabilities, data, and events to integrate systems, connect processes, and trigger new actions, expanding your organization’s operational capabilities.
Articles on automation
MasterBase® introduces HR Plus: Automate the processes that are part of your employees' day-to-day work
The new Essential System in the EXECUTE category brings together three solutions for managing requests, initiating communications, and tracking recurring processes related to employees.
Four categories of essential systems to support every aspect of your operation
The MasterBase® Essential Systems are organized into the categories of Execute, Communicate, Control, and Safeguard, depending on the capabilities you need to incorporate to keep your operation running.
Scalability: Expand the possibilities of your operation
Discover how the extensibility of MasterBase® Essential Systems allows you to leverage existing capabilities, data, and events to integrate systems, connect processes, and trigger new actions, expanding your organization’s operational capabilities.
Articles about Creators
Flex Partner Customers: Turn Your Experience Into New Business Opportunities
Your experience already enables you to engage in meaningful conversations with companies. MasterBase®'s sales resources help you recognize when there might be an opportunity behind them.
Tired of living off one-off projects? The Gig Economy of the MasterBase® model changes the rules of the game
Build recurring and scalable revenue in the Gig Economy, moving from one-off projects to long-term client relationships through the Flex Partner Program model of MasterBase®.
Quick Win Process: how Flex Partner Customers can spot automation opportunities and create recurring revenues
The method to identify where to start automating, solve the most urgent problem and generate immediate value for your customers from the first step.
Cybersecurity articles
The Critical Role of Logs in Security, Compliance and Corporate Reputation
Every digital action leaves a trail that can make the difference between security and risk for an organization.
Two-factor authentication (2FA): an extra layer of security that makes a difference
Two-factor authentication (2FA), or multi-factor authentication (MFA), is an additional layer of security that helps protect your accounts and personal data.
Session hijacking: The cybercrime infiltrating your public networks
Session hijacking occurs when, for example on a public network, an attacker intercepts your active session and takes control of your account without needing to know your password.
Email marketing articles
Now your AI can use MB3 Email Marketing
Integration with MCP-compatible AI assistants, such as ChatGPT (OpenAI) or Claude (Anthropic), allows you to look up information, interpret results, and prepare actions in MB3 Email Marketing, depending on the assistant's version and configuration.
4 simple ways to increase the open rate in Email Marketing
Are your emails being swept under the carpet... without getting them opened?
Is CTR dead? Why email marketers prefer the CTOR
Since email marketing became a legitimate marketing channel in the 1990s, email marketers have measured their results by two metrics: open rate and click-through rate.
Articles by area within your company
Automation in the Finance area. The path to efficient and profitable management
In an increasingly competitive business world, operational efficiency is crucial to success.
Process optimization in retail. Automation that drives business success
Process automation has become a fundamental pillar to improve the efficiency and competitiveness of companies, especially in the retail sector.
HR Process Automation: Optimizing Talent Management for an Efficient Future
In this digital age, automation has become a fundamental tool for improving efficiency and productivity in the HR area (Human Resources
