Improving the customer journey with transactional messaging
Email marketing is a practice that has its difficulties, but its benefits can be enormous. Not for nothing is it still the digital channel with the highest return on investment.
Act. Elaborate and send personalized communications 1a1
Following the review of our methodology based on 3 actions -Obtain, Manage and Act- whose objective is to achieve true 1-to-1 personalization through relevant communications, it is now time to explain in detail the third and last action: Act.
Data protection Regulation, ethics and privacy
Most marketing and data management professionals are probably already familiar with the General Data Protection Regulation (GDPR), which came into force this year.
The biggest marketing lie Email is dead
Although email marketing is now 40 years old, the longevity of email marketing is a hotly debated topic in the digital marketing community.
Marketing Automation Complete guide with everything you need to know
To be successful, you need to know as much as you can about your customers. But knowing is one thing and leveraging that knowledge is another.
Email Marketing and CRM: A powerful duo
Managing your contact base in a spreadsheet is a practice of the past.
Obtain: Obtain and centralize all types of data
To achieve true 1-to-1 personalization, the first step is to be able to obtain data and even better to be able to centralize it.
Manage. Link data and build individual profiles
Following the review of our methodology based on 3 actions -Obtain, Manage and Act- whose objective is to achieve true 1-to-1 personalization through relevant communications, we now turn to the second action: Manage.
The power of transactional email
In this ebook we help you learn all the real benefits of transactional emails.
20 Tips to improve your deliverability
How can you improve that 18% performance for your next email marketing campaign?
Building the road to relevance
In this eBook you will learn why it is critical to migrate from mass communication to personalized communication that reinforces customer engagement through relevance.
Attachments and customized files
Optimize the delivery of your critical documents. Meet the challenges of secure delivery of all your electronic documents via email.
