While email marketing is now 40 years old, the longevity of email marketing is a hotly debated topic in the digital marketing community. Specialists know that it is not uncommon to find a headline that says "Email is dead" followed by a description of a new technology that killed it this time.
Given the plethora of statistics that affirm the value of email marketing, it is clear that this digital channel is not going to die.
With the exception of a few opinionated bloggers, the general consensus is that email marketing is here to stay, and industry data supports that notion.
This ebook has the mission to demonstrate why email is more alive than ever and has a long life. For that we will describe the reasons for its long life and what are the trends that will dominate its future in the coming years.
Learn about:
- 6 Reasons that prove that email is more alive than ever.
- Figures and graphs that support the claim of its long life.
- 4 Email marketing predictions.
- The present and future of email marketing.
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