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How to build successful email marketing campaigns

How to build successful email marketing campaigns

The 75% of companies that today develop campaigns according to the lifecycle of their customers have seen a significant change in the success of those campaigns, increasing click-through and conversion rates.

Types of Email Marketing Campaigns

Types of Email Marketing Campaigns

Email marketing is, like most marketing channels, very nuanced and judged based on different objectives, which are carried out through different processes.

How to create effective newsletters

How to create effective newsletters

Newsletter benefits are not automatically granted by sending an email with the title "Newsletter", rather they are earned over time by delivering value through relevant content.

Time and Frequency Optimization

Time and Frequency Optimization

Considering the frequency of your communications is vital for your audience, as it is directly related to the risk of being considered unsolicited or marked as Spam.

Generates true 1:1 customization

There is a lot of talk about personalization today. In this eBook we will explain the real path to take to work with effective personalization, what technology is required and analyze success stories.

List of Contacts, Buy - Lease - Build

Whether you choose to buy, or lease, or organically build your contact list in-house will be a clear indicator of whether you are doing it right or wrong.

20 tips to improve your email marketing

20 tips to improve your email marketing

That's why it's essential that you stay informed and regularly update your own strategies. For now, have these valuable tips at your disposal. We are sure that, by putting them into practice, you will see significant improvements in the effectiveness of your campaigns.

Earn at the Post Office Box: Sender and Subject

Being able to stand out to get the minimum attention required and get your emails opened and read in a sea of emails is the great challenge of every company and for that you have to win the battle in the Post Box.