How to improve email marketing deliverability to reach the inbox
If your emails are landing in the spam folder, improving deliverability should become your priority.
How to write effective follow-up messages
Follow-up emails are a source of valuable information. If you plan them carefully, you can expect high participation rates (opens and clicks).
5 aspects of your email marketing to apply A/B Testing to
The purpose of this article is to show you 5 elements of your communication pieces that are possible, and very useful, to evaluate through A/B testing.
Automation of processes in commercial areas
You can never maximize sales if you try to do everything on your own. To compete with the big guys, you must embrace process automation in the commercial areas.
Process Automation in Operations & Logistics
Competition, reduced margins and operational inefficiencies due to manual processes are just some of the challenges companies face, especially in their operations and logistics areas.
Automation of processes in administration and finance
As the roles of CFOs and other finance professionals continue to transform to keep organizations on track for the future, process automation has become more important than ever.
How to think with an automation mindset
Automation is part of our lives at MasterBase®. We spend our time building a platform that helps you create and acquire automated processes, teach you how to automate, and it is on that same platform that we automate our own work processes.
Marketing Process Automation. Beyond Marketing Automation
Today many companies are looking for ways to help improve their marketing to ensure that their employees are free to multi-task effectively and without delay.
Automation of human resources processes
In the digital age, industries shifted from a workforce organized around manual labor to a knowledge-based one.
It's time to automate
No matter how you divide it, there are only so many hours in a day. Your time and your staff's time is increasingly valuable and is best spent serving customers.
Introduction to process automation
The digital revolution is transforming nearly every industry, affecting the way we serve our customers, manage our operations, engage our workforce and grow our business.
Complete guide to email marketing for charitable programs
While email marketing is often seen as a tool for companies looking to improve their bottom line, it is also useful for organizations whose goal is not to make a profit.
