Most marketing and data management professionals are probably already familiar with the General Data Protection Regulation (GDPR), which came into force this year.
This regulation has marked a before and after in the way in which companies obtain, store, manage and process the personal data of European Union citizens, but it has also set a precedent in many countries that have not yet legislated on the matter and where it is necessary to be prepared.
In this eBook we take a closer look at the implications of the GDPR and its most relevant aspects, suggest courses of action and address issues such as the ethical use of data, compliance with current regulations on the subject and the concept of consent.
Learn about:
- GDPR: Its most relevant aspects
- GDPR: Tips to follow
- Addressing the ethical use of data
- Privacy compliance
- The importance of consent
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