The risk of mobile devices as attack vectors for ransomware
Mobile Ransomware is a malware used by cybercriminals to attack mobile devices. Such an attack is intended to steal sensitive data from a smartphone or lock a device by demanding the payment of a ransom to return the data or unlock the device.
The newsletter, a great tool for building loyalty
The newsletter is characterized by being a communication sent by email, which allows you to be in contact with your customers consistently and frequently.
Drip email marketing campaigns. What you need to know
In this article we will discuss the most important things you need to know in order to increase the number of subscribers with a drip campaign and to obtain sales through message sequences.
10 Cybersecurity trends to watch out for in 2023 (Part Two)
In a cybersecurity article published in November, we laid out the top five of the 10 cybersecurity trends you should look out for in 2023:
Idea to configure the sending of your quotations
Quoting a product or service is perhaps one of the most frequent and cross-cutting actions, in personal life when we need to make a repair at home or in an appliance, or professionally to hire a service.
Increase the efficiency of your entire enterprise by automating
According to recent research, automation is a key part of technology companies' plan to survive a recession.
Relevance in marketing - where is it going?
In a past article called 4 Steps to Create Relevant Email Marketing Messages I defined relevance, detailed its importance and outlined 4 steps to create relevant messages.
Inbox is a privilege, not a right
There are some dynamics worth keeping in mind when working on the ability to deliver messages to the recipients' inbox.
How to improve email marketing deliverability to reach the inbox
If your emails are landing in the spam folder, improving deliverability should become your priority.
How to write effective follow-up messages
Follow-up emails are a source of valuable information. If you plan them carefully, you can expect high participation rates (opens and clicks).
5 aspects of your email marketing to apply A/B Testing to
The purpose of this article is to show you 5 elements of your communication pieces that are possible, and very useful, to evaluate through A/B testing.
Automation of processes in commercial areas
You can never maximize sales if you try to do everything on your own. To compete with the big guys, you must embrace process automation in the commercial areas.
