Process Automation in Operations & Logistics
Competition, reduced margins and operational inefficiencies due to manual processes are just some of the challenges companies face, especially in their operations and logistics areas.
Automation of processes in administration and finance
As the roles of CFOs and other finance professionals continue to transform to keep organizations on track for the future, process automation has become more important than ever.
How to think with an automation mindset
Automation is part of our lives at MasterBase®. We spend our time building a platform that helps you create and acquire automated processes, teach you how to automate, and it is on that same platform that we automate our own work processes.
Marketing Process Automation. Beyond Marketing Automation
Today many companies are looking for ways to help improve their marketing to ensure that their employees are free to multi-task effectively and without delay.
Automation of human resources processes
In the digital age, industries shifted from a workforce organized around manual labor to a knowledge-based one.
It's time to automate
No matter how you divide it, there are only so many hours in a day. Your time and your staff's time is increasingly valuable and is best spent serving customers.
Introduction to process automation
The digital revolution is transforming nearly every industry, affecting the way we serve our customers, manage our operations, engage our workforce and grow our business.
Complete guide to email marketing for charitable programs
While email marketing is often seen as a tool for companies looking to improve their bottom line, it is also useful for organizations whose goal is not to make a profit.
Improving the customer journey with transactional messaging
Email marketing is a practice that has its difficulties, but its benefits can be enormous. Not for nothing is it still the digital channel with the highest return on investment.
Act. Elaborate and send personalized communications 1a1
Following the review of our methodology based on 3 actions -Obtain, Manage and Act- whose objective is to achieve true 1-to-1 personalization through relevant communications, it is now time to explain in detail the third and last action: Act.
Data protection Regulation, ethics and privacy
Most marketing and data management professionals are probably already familiar with the General Data Protection Regulation (GDPR), which came into force this year.
The biggest marketing lie Email is dead
Although email marketing is now 40 years old, the longevity of email marketing is a hotly debated topic in the digital marketing community.
