In email marketing, getting it right can translate into a great return on your investment; getting it wrong can seriously damage your brand.
Whether you choose to buy, or lease, or organically build your contact list in-house will be a clear indicator of whether you are doing it right or wrong.
Learn about:
- Explanation of each of the 3 options (Buy - Lease - Build).
- What are the risks of buying lists.
- What are the risks of leasing lists.
- What are the implications of building them.
- What benefits it brings to you.
- Tips for building your list internally.
- What the studies say about it.
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