If you don't track your metrics and analyze your results, you are missing the opportunity to measure your effectiveness (and secure a future budget for further action through the digital channel that is email).
In any area of business it is essential to improve every day and email marketing is no different.
By measuring how effective your email marketing campaigns have been you are giving yourself a frame of reference on how to improve your ROI (return on investment).
Learn about:
- To set your objectives and KPIs
- To track the most relevant metrics: deliverability, engagement and profit.
- To create a response estimate for your email marketing campaigns
- To evaluate email marketing performance against projected expectations in meeting your goals, objectives, and contribution (ROI).
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