Optimize your email marketing campaigns with SMTP and MasterBase®.
Among the options that a company has to communicate with its customers are the messages that are sent in response to an action of those customers in an environment of the company's environment.
4 errors in the subject line that can affect the opening of your message
We all know that the subject line plays a key role in the opening of your messages.
10 things to check before sending your message
To err is human. But there are failures that can be avoided, so it's good to know what to look out for before firing off a message.
Cloud security. Mitigating risks in cloud infrastructures
In the digital world, securing data and services in the cloud has become a priority for companies in all industries.
Do you need to download information from a table to a CSV file?
If so, the solution is easy and dynamic. With the help of MasterBase® wizards, you only need to set up a SmartView with table and HTML capabilities, and have the HTML capability linked to an AOD (Automaton On Demand).
Sustainable automation: Revolutionizing industries without leaving a footprint
In an era when sustainability has become a priority for companies of all sizes and sectors, automation is emerging as a powerful tool for improving efficiency and reducing environmental impact.
Design a series of welcome messages with MasterBase®.
A welcome message can be the beginning of a beautiful relationship, the one between a brand and its customer, of course.
5 types of messages to send
Although most people use them for that purpose only, email need not be restricted to promotional messages.
7 easy ways to increase your email marketing click-through rate
Maintaining high click-through rates is a struggle for every digital marketer, especially email marketers.
How to be a better email marketer
Let's face it: generally speaking, people are not very good at email marketing.
The importance of personalization through dynamic senders
In the context of email marketing, the use of dynamic senders is a technique that allows you to personalize the email addresses that send the messages.
Timed forms for evaluations
In a business environment where efficiency and accuracy are essential, timed forms emerge as an effective and adaptable tool to meet a variety of needs.
