The MasterBase® APIs. Everything you need to know, in one place.
The connectivity of these times is amazing and is part of our daily routine. We are used to having the world at our fingertips, either from a computer or a mobile device.
How to create an effective value proposition for your campaigns
The value proposition can make the difference between achieving and not achieving the objective of your campaigns. A good value proposition explains to the reader what the offer is about and why they should pay attention to it and take immediate action.
10 tactical ways to re-engage your inactive contacts
Marketing is a contest to get people's attention. That's how Seth Godin summed it up masterfully. Unfortunately, most people who do email marketing don't win this contest.
Unmasking social engineering: Real cases and defense strategies
Social engineering is one of the most underestimated threats in cybersecurity.
Transforming e-Commerce: The Power of Automation
In the fast-paced world of e-commerce, automation has become a cornerstone of success.
Ideas for configuring table actions in your Solutions
Among the configuration options offered by the MasterBase® SmartView Wizard, there are several abilities.
6 email marketing mistakes to keep in mind before sending your email
We have selected the 6 most serious mistakes you should be aware of before pressing the Send button.
Sending an email is not the same as getting it to the recipient's email inbox.
Anyone can send messages by email, but very few can get them to the recipients' inboxes successfully.
6 A/B Testing mistakes to avoid in your campaigns
Applying A/B Testing to your mailings is more than recommended, it is essential; otherwise you will only be playing guessing games with the results of your campaigns.
Do you want to calculate dates in your automated process?
While there is a tool called "SmartData" which, among other functions, also performs date operations, MasterBase® has a complementary tool called "DateCalculations".
Strengthening enterprise security: Identity and access management
Identity and access management (IAM) has become a critical piece of enterprise security.
Retail Automation: Efficiency and Personalization of the Shopping Experience
Process automation in the retail sector is related to advanced technologies and systems that streamline and optimize the various retail business processes.
