Not only does it reflect interest, but it is also the first step towards a conversion. We share below 6 simple and effective tricks that you can apply now to improve your click-through rates and, in turn, boost your sales opportunities.
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That your message comes from a real person, not a company.
Subscribers trust emails that come from a real person more than those from a generic sender.
Industry studies have shown that personalizing the sender's name can increase the open rate and, consequently, clicks.
Success story: A technology company conducted A/B tests with 50,000 contacts. By sending emails from a sender with a proper name (e.g., "Lucia Perez" instead of "Marketing Team"), they increased the open rate by 3% and the click-through rate by 7%.
Tip: Do A/B testing to find the best approach for your industry and audience type.
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Optimize preview text
The preview text is that little sentence that appears next to the email subject in the inbox. Although many people ignore it, it has a big impact on the decision to open the email.
If you don't set it up, your audience will see the first few lines of the message body, which can lead to confusion or disinterest.
Case Study: An eCommerce improved its open rate by 10% by including an attractive preview text such as: *"Today is your last chance to take advantage of 20% off".
Tips:
- Keep the preview text short (less than 50 characters).
- Make sure it complements the subject line to generate curiosity.
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Add links to images
Do not limit links to buttons or text within the email. Take advantage of images as well, since users often click on them intuitively.
Success story: A fashion retailer added links to its product images and saw a 12% increase in its click-through rate.
How to do it? Select the image in your **MasterBase®** HTML editor and link it to the relevant landing page.
Tip: Use eye-catching images that are related to the content of the message.
This trick is ideal for emails with visual content, such as product catalogs or special promotions.
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Add alternative texts to buttons and images
Many email services (such as Gmail, Outlook and Yahoo) block the automatic loading of images, which means that a good portion of your subscribers may not see the call-to-action buttons.
To avoid losing clicks, make sure images have alternative texts that describe the expected action.
Success story: Sony uses alt text in its campaigns to ensure that even if the images do not load, the message is still clear: "Click here to access the offer".
Tips:
- Add alternative text such as: "Click to get the discount" or "See more details here".
- Edit the text in the HTML editor of MasterBase®.
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Includes buttons for sharing on social networks
To maximize the clicks and reach of your campaigns, add social sharing buttons. Unlike "follow us" buttons, these allow users to share the offer with their friends or followers, which multiplies the visibility of your message.
Case Study: An electronics retailer included "share" buttons in its campaigns and achieved a 15% increase in clicks and 8% more sales generated by social recommendations.
Tips:
- Place "share" buttons next to featured offers or promotions.
- Make sure that the shared link leads to an optimized landing page.
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Places the most important information at the top of the email
Visual behavioral studies indicate that most users scan emails following an "F" shaped pattern.
This means that key elements, such as the logo, header and call to action, should be visible from the start to grab attention quickly.
Case Study: A cosmetics brand reorganized its emails to place top promotions at the top and achieved a 20% increase in its click-through rate.
Tips:
- Place the logo, the main message and the action button at the top.
- Avoid overloading the message with too much information at the beginning.
Conclusion: small adjustments, big results
Improving the click-through rate on your campaigns doesn't require a radical transformation, but optimizing every little detail to maximize interaction. From personalizing the sender to adding strategic links, these tricks will help you convert more clicks into sales opportunities.
To take your campaigns to the next level and optimize them effectively, trust MasterBase®. With more than 20 years of experience and presence in multiple countries, it is the ideal platform to help you create personalized, attractive and effective mailings that generate real results.
