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Enhance personalization in each communication channel

A tool that expands the personalization functionalities for various channels, with the objective of offering each customer a truly individualized communication experience.

The importance of customization

Thanks to personalization, it is possible to deliver truly meaningful messages, generating a unique experience for each recipient.

The key is in focus on what the customer wants to see and experienceThis depends directly on the quantity and quality of information available, as well as the degree of personalization achieved.

MasterBase® SmartData: the strategic ally

Automatic correction and formatting

SmartData ensures consistency in communication to the:

• Automatically correct formatting of text entries.

• Ensure proper use of capital letters and spaces.

• Center texts in a given space, filling in extra characters.

• Reduce a text to a specific number of characters.

Advanced date and time management

The tool also offers temporal accuracy, allowing:

• Add days, months or years to a date.

• Add minutes and seconds to an hour.

• Express time in universal format (UTC).

• Convert numeric dates to text.

Number formatting and arithmetic operations

In financial and commercial contexts, SmartData highlights al:

• Format numbers according to the currency of a country.

• Apply arithmetic operations: addition, subtraction, multiplication and division.

More than functions: unique experiences

All this represents only a part of the multiple possibilities offered by MasterBase® SmartData.

By enriching the personalization of communications and allowing data to be configured according to specific needs, not only does this improve the relevance of messages, but it also builds a unique and valuable experience for each customer.

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