Why give so much importance to the preheader?
The preheader is a key, but often overlooked, resource that can influence the open rate as much as the subject line.
Watering Hole Attacks: When danger lurks in your favorite websites
The greatest risk may be on familiar sites, where a simple login can expose you to malware that targets your professional profile.
From students to creators. The MasterBase® Incubator program begins.
Initial Program students advance in the MasterBase® Incubator to create solutions and publish them in the Library, generating subscription revenue.
Boost your campaigns with AI: Create effective messages in minutes
MasterBase® SmartEditor Email simplifies with AI the creation of agile, personalized and effective campaigns for better results.
How to use your website to acquire subscribers (and not only visitors)?
What drives growth is not traffic, but converting visitors into reliable contacts through clear proposals, less friction and more trust.
Welcome message: 9 decisive aspects
The welcome message has, within an email marketing campaign, a much greater importance than it seems.
Send birthday greetings to your contact base, in an automated way, with MasterBase®.
One of the best ways to strengthen the relationship with your customers is to go beyond purely commercial communications.
Why it is not a good idea to send messages composed only of a single image
We all hope that the messages we send can be correctly viewed by the recipient, regardless of the device on which they are opened.
No-fault cybersecurity: Mistakes that teach and processes that protect
The biggest security breaches do not always come from external cyber-attacks, but from everyday internal errors that go unnoticed and generate high costs.
Discover your Flex Partner profile: A new way of doing digital business with MasterBase®.
he MasterBase® Flex Partner Program is a collaborative ecosystem that connects talent and technology to create, scale and transform digital businesses.
What you need to know about data processing regulations
Knowing and complying with data protection laws is essential for legal, transparent and consent-based email marketing.
5 email marketing factors you can't control
Not everything is under your control when designing email marketing campaigns; there are external variables that affect their performance.
