Although there are several ways to share files, attaching documents directly to messages offers multiple benefits that can improve communication with your customers and optimize your internal processes.
Email marketing with attachments vs. traditional mail
Cost
Sending a letter by postal mail can triple the cost of a message with attachments (weight 1MB) via email, not to mention that this value varies greatly depending on the distance. In addition, email marketing eliminates associated costs such as printing, paper and logistics.
Traceability
While the tracking of a postal shipment depends on periodic updates made by a postal official, the traceability of an email shipment is done in real time. You can know exactly when it was delivered and whether the recipient opened it.
Speed
A traditional shipment can take days to arrive, especially if it is out of town or out of the country. Email delivery, on the other hand, occurs in a matter of minutes, allowing for almost instant communication.
Deliverability
The deliverability of a letter is relative, because even if it arrives at the destination address, it may not reach the right person. An email message goes directly to the specific recipient's inbox, ensuring more accurate delivery metrics.
Communication channel
Email has established itself as a preferred communication channel for users, enabling efficient two-way interaction between companies and customers.
Carbon footprint
Traditional paper-based mailings have a significant environmental impact, increasing your company's carbon footprint. Email marketing significantly reduces this footprint, aligning with sustainable business practices.
What is the best alternative for sending documentation via email?
When opting for email to send critical documentation, there are two main modalities:
- Insert links in the body of the message for the recipient to access the document.
- Direct attachment of files to email.
Links vs. attachments
Security
Inserting links can be risky, as hackers can use them to redirect to malicious sites, impersonating your company's identity (phishing) or by inserting malware (spoofing). Attaching files directly is recognized as a more secure way of delivering documents, which avoids these risks.
Infrastructure
Links require a complex support infrastructure, with duplicate or triplicate repositories to ensure document availability, which can be costly. Attachments, on the other hand, require no additional infrastructure and simplify the process.
Backup
Maintaining backups of documents sent via links involves high storage and maintenance costs. Attaching files directly to email facilitates the management and storage of these documents, especially for companies that handle large volumes of information.
Additional benefits of sending emails with attachments
- Value addedProvides detailed information that complements the main message, such as catalogs, reports or manuals.
- Ease of sharingRecipients can easily forward documents to other stakeholders within their organization.
- Offline accessibilityAttachments can be downloaded and consulted without the need of an internet connection.
- Improved user experienceBy having all the information in one place, it makes it easier for the recipient to understand and act on it.
Conclusion
Incorporating attachments in your email marketing campaigns offers multiple advantages that strengthen security, improve the user experience and optimize your company's resources. If you are looking for a reliable platform with a proven track record to manage your email campaigns with attachments, we recommend you MasterBase®. With more than 20 years of experience in the market and presence in multiple countries, MasterBase® is a leader in email marketing solutions tailored to your business needs.
