Is the open rate a good indicator of the success of your campaign?
The open rate has long been considered a relevant indicator when measuring the effectiveness of an email marketing campaign.
How to write effective follow-up messages
In the world of email, follow-up messages are a very valuable source of information.
Two-factor authentication (2FA): an extra layer of security that makes a difference
Two-factor authentication (2FA), or multi-factor authentication (MFA), is an additional layer of security that helps protect your accounts and personal data.
Shaping the Makers of the Future: the new generation driving automation with MasterBase®.
Students from all over Chile learn to create real solutions with MasterBase®.
Telemetry in your systems: the power to see the invisible
In the event of any incident, telemetry gives you the precise visibility to diagnose and regain control of your digital operation.
The secret behind campaigns that work: discover the power of A/B testing in MasterBase®.
Find out which version of your message connects best with your audience and optimize your campaigns with A/B testing.
Make sure you get to the inbox
Prevent your campaigns from ending up in spam with strategies and best practices that ensure they reach the inbox.
5 ways to use data to maximize your email marketing results.
Turn data into decisions that multiply the impact of your campaigns.
Why give so much importance to the preheader?
The preheader is a key, but often overlooked, resource that can influence the open rate as much as the subject line.
Watering Hole Attacks: When danger lurks in your favorite websites
The greatest risk may be on familiar sites, where a simple login can expose you to malware that targets your professional profile.
From students to creators. The MasterBase® Incubator program begins.
Initial Program students advance in the MasterBase® Incubator to create solutions and publish them in the Library, generating subscription revenue.
Boost your campaigns with AI: Create effective messages in minutes
MasterBase® SmartEditor Email simplifies with AI the creation of agile, personalized and effective campaigns for better results.
