What do you and your company want to achieve through email marketing?
This is the first question to define before outlining the strategy to be followed.
Being able to discern when a strategy relies on legitimate and illegitimate mailings is key. What each one means and what implications they have on your results, brand, image and reputation as a company, are questions that you will be able to solve in this guide.
Learn about:
- Distinguish between email marketing and spam
- Knowing who determines what is spam and what is not spam
- Becoming familiar with permission marketing
- Learning about expectations and relevance
- To know the main causes of spam
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