What is engagement in email marketing and why is it important?

In email marketing, engagement is understood as the sum of interactions that your recipients have with the messages you send them: if they open the message, if they click on the links, if they save it, among other actions.

7 misconceptions in deliverability that need to be clarified

Deliverability is the foundation of any email marketing program. No matter how creative or well-designed your emails are, they won't make an impact if they don't reach your audience's inboxes.

Everything you need to know about bounce management of your shipments

Bounces in email marketing are like the "dirty dishes" of your strategy: you can ignore them for a while, but sooner or later they will accumulate and become a problem.

Why artificial intelligence is necessary in marketing. 6 reasons

Artificial intelligence (AI) has revolutionized virtually every industry, and marketing is no exception.