Why welcome and after-sales messages are key
Knowing what to send and to whom is key to achieve successful email marketing campaigns. Welcome and post-sales messages have greater use and effectiveness. Are they part of your strategy?
The MasterBase® APIs. Everything you need to know, in one place.
The connectivity of these times is amazing and is part of our daily routine. We are used to having the world at our fingertips, either from a computer or a mobile device.
How to create an effective value proposition for your campaigns
The value proposition can make the difference between achieving and not achieving the objective of your campaigns. A good value proposition explains to the reader what the offer is about and why they should pay attention to it and take immediate action.
10 tactical ways to re-engage your inactive contacts
Marketing is a contest to get people's attention. That's how Seth Godin summed it up masterfully. Unfortunately, most people who do email marketing don't win this contest.
