6 email marketing mistakes to keep in mind before sending your email

We have selected the 6 most serious mistakes you should be aware of before pressing the Send button.

Sending an email is not the same as getting it to the recipient's email inbox.

Anyone can send messages by email, but very few can get them to the recipients' inboxes successfully.

6 A/B Testing mistakes to avoid in your campaigns

Applying A/B Testing to your mailings is more than recommended, it is essential; otherwise you will only be playing guessing games with the results of your campaigns.