Improve your open rates using preheaders

Did you know that the preheader - text that displays just below the subject line of the message - is one of the first three items you see in tulas people see in their inbox?

4 ways data increases customer loyalty

Loyalty programs have proven to deliver big gains. But they are a two-way street. Customers expect a relationship, not simply to be sold to.

Customer Journey and Life Cycle: What is the difference?

Marketing people often create new concepts and this headline is an example of that. However, it may happen that not everyone understands them in the same way.