6 tips for a successful product launch email marketing campaign
Start by planning a promotional campaign designed to lead and familiarize your contacts with your upcoming product or service.
The future of email marketing: Trends to follow in 2024
Given the ever-changing digital environment, it is essential that email marketing campaigns evolve in sync.
Tests A / B: Three challenges you must overcome to obtain great benefits
A/B testing can generate impressive results because it allows marketers to discover what really works.
Why you should clean up your email contact base
Cleaning the email contact base means deleting old records, either those that no longer interact with your communications, or those addresses of closed, inactive email accounts that will generate bounces and blockages or that may even have become spam traps.
