5 reasons why retailers should automate their business processes
In an increasingly competitive business world, retail faces constant challenges to improve operational efficiency, deliver an exceptional customer experience and maintain profitability.
Surveys: The way to open the hearts of your subscribers
To get relevant information from your customers there is nothing better than surveys. Ask your subscribers what they want. That's your power.
Identifies the most important data
We've all heard salesy phrases and trendy slogans like "Data is king," "Big data," "Put your data to work," and others.
Find out how access points can improve your solutions
It is with great satisfaction that we announce the implementation of MasterBase® ACCESS POINTS, which will optimize our solutions.
5 tips for creating a culture of cybersecurity in your company
As a company's cyber risks evolve, so must you. We present 5 tips for creating a cybersecurity culture that protects the company and is meaningful to employees.
Benefits of automation in Customer Service
Whether you are a small company with a single customer service agent or a large corporation with a support team of dozens (or even hundreds) of executives, we are almost certain that all of them are always very busy.
How to create a complete customer profile using data
An interesting article by Annum Munir details the steps to follow to create an individual profile through data, a fundamental pillar of any online strategy nowadays.
Use engagement to segment your contact list
Engagement is the holy grail of your email marketing communication. This article will help you focus on the most popular engagement drivers.
With wizard SmartView you can do this
To help you, MasterBase® and its controllers provide user-friendly interfaces, called wizards, that allow you to configure and create, without the need to be a digital expert.
What is Vishing? Definition, methods and best prevention practices
Vishing usually takes the form of an urgent or disturbing phone call. For example, the caller may claim that the victim's account has been hacked and that they need a PIN number to validate their identity or reopen the account.
How automation helps employees create more value
In every type of business, there are often thousands of tasks that require employees' attention but don't take advantage of their real skills, such as filing documents, typing data or answering routine emails.
How marketing can benefit from process automation
In the age of the Internet and digital, there are still many marketing processes that can benefit from process automation.
