Successful email marketing is not about asking people to sign up and sending them promotional emails until they unsubscribe. It's a great opportunity to build unique relationships between your brand and your audience.
If you want to get the most out of your email marketing, change your approach and think of the registration process as a journey that will turn a contact into a loyal follower of your brand.
Today we're going to dive into creating an effective email marketing funnel that will guide your leads' journey to conversion. This funnel can be part of a broader approach that includes various channels and customer touch points.
Planning
At this stage, we define the objectives and scope of our email marketing strategy. It is important to be clear about what we want to achieve and how we will measure success. In other words, define your KPIs.
Tips for Email Marketing Campaigns in this Stage:
Send satisfaction and feedback surveys to understand the needs and expectations of your potential customers.
Knowledge
In this phase, we focus on making our brand and our products or services known to a wider audience. For that you must build a targeted email marketing list.
Tips for Email Marketing Campaigns in this Stage:
Send newsletters with valuable content related to your industry to establish your authority in the field and attract as many subscribers as possible.
Consideration
Here, subscribers show a greater interest in your offer. They begin to consider whether your product or service is what they are looking for. It helps prospects engage with your brand and your products.
Tips for Email Marketing Campaigns in this Stage:
Offer case studies or buyer testimonials to demonstrate the effectiveness of your product and the level of satisfaction of other customers.
Familiarity
At this point, subscribers are further exploring what you have to offer them. It is important to build a relationship of trust. Help subscribers with key information about your products.
Tips for Email Marketing Campaigns in this Stage:
Send emails with product demos, how-to guides or exclusive content. And focus on benefits rather than product features.
Purpose
Subscribers are in the decision stage. They need to understand how your offer solves their problems or meets their needs.
Tips for Email Marketing Campaigns in this Stage:
Offer discounts or free trials to encourage action.
Evaluation
Here, subscribers are comparing your offer with that of your competitors. It is important to highlight your distinctive advantages. Show how your product performs against the competition.
Tips for Email Marketing Campaigns in this Stage:
Send detailed comparative examples or case studies showing why your solution is the best.
Conversion
This is the moment when subscribers become customers. Make sure the buying process is easy and transparent.
Tips for Email Marketing Campaigns in this Stage:
Send abandoned cart reminders and exclusive offers to incentivize purchase.
Fidelity
Now that you've converted a subscriber into a customer, it's important to keep them engaged and satisfied to foster long-term loyalty. Build real relationships.
Tips for Email Marketing Campaigns in this Stage:
It offers exclusive content, product updates and rewards programs.
Remember, each stage of the funnel requires a specific approach and relevant content. Customize your campaigns for each one and watch your conversion rate soar.
Go ahead, create an email marketing funnel that guides your leads to satisfaction!
