Cuatro pasos para optimizar tu proceso de adquisición de contactos
Quienes trabajamos en el mundo del email marketing siempre aspiramos a una lista de envíos mejor y más grande. Cuanto más vasto sea nuestro universo contactable, más oportunidades de conversión tendremos.
Invierte en una estrategia de datos propios para obtener resultados y garantizar la privacidad
Muchas organizaciones creen que deben mejorar sus datos de marketing, pero carecen de una justificación de inversión estratégica, criterios de medición o plan de ejecución.
De una idea a una solución real: así se forman los nuevos Creadores en MasterBase®
Crear soluciones digitales es transformar problemas reales en soluciones funcionales y escalables con la tecnología adecuada, como propone MasterBase®.
IAM Security Events: the essential layer to protect your identities and strengthen your digital infrastructure
In a world where every access, every authentication and every login attempt can represent a potential risk, security no longer relies solely on firewalls or strong passwords.
Session hijacking: The cybercrime infiltrating your public networks
Session hijacking occurs when an attacker, connected to the same network, takes control of your active session without needing to know your password.
Beyond automation. The Email Marketing trends you need to know about for 2026.
If you are working in marketing, you already know: email marketing is going through one of the biggest changes in its history.
Why doesn't anyone click on the messages you send by email?
Marketers are not only challenged to get customers to open and read their messages. They need customers to interact with their brand.
How to write an effective email marketing message: 8 tips
Email marketing has come a long way in recent years. But, even with the new features that enrich it, it is remarkable how a plain, well-written message works as well, or better, than a much more elaborate message, full of graphics and eye-catching alerts.
Why relevancy is the key to success in Email Marketing
To be a good email marketer, the priority is to make sure your messages are relevant to your subscribers.
Creating by creating: when automation becomes a real experience
The MasterBase® MCCR Program expanded its third version to more than 13 DUOC UC sites and new Chilean universities, including UBB, UNAB and UTFSM.
20 ideas to keep your shipping calendar busy
Are you looking for new email marketing strategies that will motivate your subscribers to click?
Is the open rate a good indicator of the success of your campaign?
The open rate has long been considered a relevant indicator when measuring the effectiveness of an email marketing campaign.
