Time and Frequency Optimization
Considering the frequency of your communications is vital for your audience, as it is directly related to the risk of being considered unsolicited or marked as Spam.
Generates true 1:1 customization
There is a lot of talk about personalization today. In this eBook we will explain the real path to take to work with effective personalization, what technology is required and analyze success stories.
List of Contacts, Buy - Lease - Build
Whether you choose to buy, or lease, or organically build your contact list in-house will be a clear indicator of whether you are doing it right or wrong.
How to build your Contact List?
Learn the first step: how to create and build a Contact List.
20 tips to improve your email marketing
That's why it's essential that you stay informed and regularly update your own strategies. For now, have these valuable tips at your disposal. We are sure that, by putting them into practice, you will see significant improvements in the effectiveness of your campaigns.
How to measure the success of your email marketing campaigns
By measuring how effective your email marketing campaigns have been you are giving yourself a frame of reference on how to improve your ROI (return on investment).
Earn at the Post Office Box: Sender and Subject
Being able to stand out to get the minimum attention required and get your emails opened and read in a sea of emails is the great challenge of every company and for that you have to win the battle in the Post Box.
A basic guide for TESTING in Email Marketing
That's why testing is necessary. They allow you to identify prior to launching a campaign which email piece might have the highest open, click and conversion rates for your target group.
How to start an Email Marketing plan
Email Marketing is easy to do, but hard to do well. That's why we want to help you in the step-by-step planning of building an Email Marketing plan. This guide is designed to help you get started with Email Marketing and the best way is to create a plan that doesn't take up too much of your time and [...]
Increase the VALUE of your Emails
How do you keep your subscribers active in the long term and motivated to open, read and click on your messages?
Learn the 10 Steps to a Successful Email Marketing Startup
We want to help you make use of the many possibilities of email marketing, so you can get your marketing strategy off on the right foot by applying each of these tips.
Deliverability Guide
It is essential that you learn what is behind deliverability and what your specific role is within the process.
