Email Marketing and CRM: A powerful duo
Managing your contact base in a spreadsheet is a practice of the past.
Obtain: Obtain and centralize all types of data
To achieve true 1-to-1 personalization, the first step is to be able to obtain data and even better to be able to centralize it.
Manage. Link data and build individual profiles
Following the review of our methodology based on 3 actions -Obtain, Manage and Act- whose objective is to achieve true 1-to-1 personalization through relevant communications, we now turn to the second action: Manage.
The power of transactional email
In this ebook we help you learn all the real benefits of transactional emails.
20 Tips to improve your deliverability
How can you improve that 18% performance for your next email marketing campaign?
Building the road to relevance
In this eBook you will learn why it is critical to migrate from mass communication to personalized communication that reinforces customer engagement through relevance.
Attachments and customized files
Optimize the delivery of your critical documents. Meet the challenges of secure delivery of all your electronic documents via email.
How to build successful email marketing campaigns
The 75% of companies that today develop campaigns according to the lifecycle of their customers have seen a significant change in the success of those campaigns, increasing click-through and conversion rates.
Email Marketing message structure
That is why it is essential to know and work on each of the details required to build a truly effective email.
Types of Email Marketing Campaigns
Email marketing is, like most marketing channels, very nuanced and judged based on different objectives, which are carried out through different processes.
How to create an effective value proposition
To generate an effective value proposition, there are many aspects to consider.
How to create effective newsletters
Newsletter benefits are not automatically granted by sending an email with the title "Newsletter", rather they are earned over time by delivering value through relevant content.
