IAM Security Events: the essential layer to protect your identities and strengthen your digital infrastructure
In a world where every access, every authentication and every login attempt can represent a potential risk, security no longer relies solely on firewalls or strong passwords.
Session hijacking: The cybercrime infiltrating your public networks
Session hijacking occurs when an attacker, connected to the same network, takes control of your active session without needing to know your password.
Beyond automation. The Email Marketing trends you need to know about for 2026.
If you are working in marketing, you already know: email marketing is going through one of the biggest changes in its history.
Why doesn't anyone click on the messages you send by email?
Marketers are not only challenged to get customers to open and read their messages. They need customers to interact with their brand.
How to write an effective email marketing message: 8 tips
Email marketing has come a long way in recent years. But, even with the new features that enrich it, it is remarkable how a plain, well-written message works as well, or better, than a much more elaborate message, full of graphics and eye-catching alerts.
Why relevancy is the key to success in Email Marketing
To be a good email marketer, the priority is to make sure your messages are relevant to your subscribers.
MasterBase® Essential Systems: the new strategic layer to ensure continuity, trust and control in digital business
In today's digital economy, organizations require certainty - visibility, security, traceability and continuity - beyond the reactive IT effort.
Creating by creating: when automation becomes a real experience
The MasterBase® MCCR Program expanded its third version to more than 13 DUOC UC sites and new Chilean universities, including UBB, UNAB and UTFSM.
The Critical Role of Logs in Security, Compliance and Corporate Reputation
Every digital action leaves a trail that can make the difference between security and risk for an organization.
20 ideas to keep your shipping calendar busy
Are you looking for new email marketing strategies that will motivate your subscribers to click?
Is the open rate a good indicator of the success of your campaign?
The open rate has long been considered a relevant indicator when measuring the effectiveness of an email marketing campaign.
How to use email marketing to increase your sales?
One mechanism is to identify those customers who in the past have evidenced your purchase intent and communicate a new promotion or attractive offer to them.
