Process automation: how it works and what are its benefits?
In a world where digitalization is advancing by leaps and bounds, process automation has become a strategic necessity for companies seeking efficiency, flexibility and scalability.
Email cybersecurity: How to prevent phishing attacks, malware and fraud with advanced authentication
E-mail continues to be one of the main communication channels in companies, which is why it is vitally important to ensure its security.
Master your data: Meet RDS, the smart tool from MasterBase®.
Did you know that interacting with a database in the middle of a process is easier than it seems?
10 tactics to improve the relevance of your email marketing campaigns
Email marketing continues to be one of the most effective strategies to connect with your audience and generate conversions.
10 reasons why email marketing is key to your marketing strategy
Despite the growth of social media and other digital channels, email continues to offer a more direct and personalized connection with the audience.
Why people mark messages as spam and how to avoid it
Getting emails into the inbox of Internet Service Providers (ISPs) such as Yahoo, Outlook or Gmail is a constant challenge.
Pharming: The silent attack that can fool you even if you do everything right
Imagine entering your bank's address in your browser and, without realizing it, you end up on a near-perfect copy of the legitimate website. You enter your username and password, and within seconds, the attackers have access to your account.
Your smartview, your design: Customize your smart view the way you want it
MasterBase® offers tools to build views with assisted configuration options such as the Wizard for SmartView®.
Process automation: how Configware and Automata drive business efficiency
Technological progress has provided companies with tools that automate tasks, reduce errors and optimize resources.
What is the ideal frequency in Email Marketing?
The frequency with which you send email marketing campaigns can determine the success or failure of your strategy.
What are email marketing metrics needed for?
In the world of email marketing, there is no room for improvisation. Metrics are essential because they allow you to measure, learn and constantly improve.
6 little tricks to increase the click-through rate of your messages
Getting your subscribers to click on a link in your email marketing campaigns is key to the success of any digital strategy.
