4 simple ways to increase the open rate in Email Marketing
Are your emails being swept under the carpet... without getting them opened?
Is CTR dead? Why email marketers prefer the CTOR
Since email marketing became a legitimate marketing channel in the 1990s, email marketers have measured their results by two metrics: open rate and click-through rate.
Reactivation Emails: Why you should re-engage inactive subscribers
Email is one of the most effective digital marketing channels for customer retention and operates as the foundation of the marketing-to-sales funnel for many marketers across all industries.
Gmail spam filters. What they mean for marketers
Understanding how Gmail spam filters work is key to improving deliverability and ensuring that your email marketing campaigns actually reach the inbox.
Should you use emojis in the subject line of your messages?
Using emojis in the subject line of your emails can help stand out in the inbox, convey emotion and increase the open rate when used judiciously.
How to personalize your messages according to the stage of the customer lifecycle
Personalizar tus mensajes según la etapa del ciclo de vida del cliente permite aumentar la relevancia, el engagement y las conversiones en tus campañas de email marketing.
10 great reasons to invest more in email marketing efforts
In the midst of the constant evolution of the digital ecosystem, email marketing has successfully stood the test of time; even more: it has established itself as one of the channels with the highest return, personalization and control.
10 types of autoresponders you should send today
In this article we will answer with 10 types of email marketing autoresponders and how you can use them for your business.
Personalización 1 a 1 con IA: por qué hoy es una prioridad estratégica
Descubre por qué los enfoques tradicionales no escalan y cómo repensar tu estrategia para ofrecer experiencias realmente relevantes.
Email marketing metrics: The keys to success for the remainder of the year
Digital marketing is constantly evolving and still needs an always updated email marketing.
Personalización de comunicaciones: 4 pasos para empezar con impacto real
Descubre 4 pasos simples para empezar a crear comunicaciones relevantes que mejoren la experiencia del cliente y aumenten la conversión.
The impact of colors in your email marketing campaigns
En email marketing, el diseño —y especialmente el color— no decora: comunica, provoca emoción y condiciona la acción del usuario.
