Authentication in the Email World: The prominent role of SPF, DKIM and DMARC.
Why talk about email authentication? Because authenticating your emails is like shaking hands with your customer's inbox.
4 reasons why personalization improves your marketing
Personalization can be a powerful tool when used correctly. Marketers have been using this strategy for decades to optimize their marketing efforts.
3 email marketing content mistakes you should avoid
It is more than well known, but it is worth repeating: personalization is key to achieve effectiveness in email marketing, since it increases relevance and makes the audience, beyond opening your messages, read them and do what you want them to do.
Need to build a SmartView with an image gallery for an advertisement or blog?
The Wizard for SmartView makes it possible to create a gallery to display images in an organized and visually appealing way.
How automation has been changing the hospitality landscape
If you're reading this, it's because you've been itching (and maybe needing) to know how automation is revolutionizing the tourism and hospitality industry, especially if you have a medium or small business that wants to play in the big leagues.
What is personalized marketing?
When marketing shows an individual approach that recognizes the needs and interests of the target customer, it has a very favorable impact on participation. For this, good data analysis is essential.
Zero Party Data Basics: What You Need to Know
Relationship marketing focuses on developing long-term relationships directly with consumers, understanding their true needs and desires in order to offer more personalized products and services.
Maximizing Email Marketing's Potential: The Science Behind Data Hygiene in 2024
Email marketing is like a vehicle. It is an efficient and extraordinary machine that requires regular maintenance, and data hygiene is a fundamental part of that maintenance.
MasterBase® increases access security with two-step verification
At MasterBase® we are always looking out for information security. For this reason, we have implemented two-step verification, also known as 2FA/MFA, in our platform.
Did you know that there are several tools to obtain information about the users who browse our views?
That's right, MasterBase® prides itself on providing its creators with a set of powerful tools designed to address more complex processes and meet diverse needs.
Towards a healthy future: The impactful evolution of hospital processes through automation
Process automation in the healthcare sector has revolutionized the way hospitals operate, improving efficiency and return on investment.
Cybersecurity 2024: 5 predictions for technology leaders
By taking a look at the most important trends for 2024, we can estimate what organizations should expect this year and beyond.
