Are you looking for new email marketing strategies that will motivate your subscribers to click?
This article presents 20 ideas you can use today to make your emails more impactful (and fun!).
Coming up with new ideas can be a challenge, but it is simplified if you know for sure what your objectives are.
If you're serious about your email marketing strategy, you'll want to make sure that all of your emails have a clear objective. Only then will you know which metrics to pay attention to. Likewise, you'll know which email marketing campaigns will affect your results the most.
To help you get more value from this article, each idea is presented in association with a business objective that may serve you depending on your business needs.
1. Type: Outstanding feature
Commercial objective: Product presentation
This is an email focused on some particular properties of a product.
Its main objective is to skillfully present the new product and its features, and urge subscribers to buy it. Its design should be simple, ideally balancing product images with great text and highlighting the spirit of the brand.
2. Type: Contests and sweepstakes
Commercial objective: Generate traffic from email
Don't neglect your subscribers, let them know about the great things you are organizing, including contests and giveaways.
This email should drive traffic, either to the website or to promote participation in social networks. Remember that you can use social networks to build your contact list, but it might also be a good idea to invite your subscribers to your rrss profiles.
3. Type: Announcement of new team member
Commercial objective: Employee engagement
New member joining your company? Introduce them to your team in the corporate newsletter.
4. Type: Latest blog posts
Commercial objective: Generate traffic from email
Do you have a business blog that is full of new posts and information that your target audience could get value from? Then be sure to share them in your posts.
5. Type: Free resources
Commercial objective: Generate traffic from email
Infographics, checklists and other free resources will make your content more informative and useful.
6. Type: Promotional emails - limited time promotion
Commercial objective: Increase sales
A promotional email has always been one of the pillars of email marketing. If you want to increase sales, you cannot omit them.
Promotions tend to drive customer engagement. Introduce a time limit to create a sense of urgency and convince subscribers that now is the best time to buy.
A message presenting a 24-hour offer can be a good idea to achieve this goal. Incorporating a counter at the top to remind subscribers that time is running out creates a sense of urgency and urges them to take the desired action.
7. Type: Cross-selling
Commercial objective: Increase sales
Use your email data to offer your customers complementary products. Create content that explains why it is a good idea to buy them.
8. Type: Case studies
Commercial objective: Product presentation
A case study presents real-world examples of how your product solves a problem. It can help your audience better understand what it is capable of or how they could benefit from using it.
9. Type: User feedback
Commercial objective: Product presentation
Customer opinions and stories provide social proof for your marketing communication. Be sure to include them in your email cycles.
10. Type: Interesting findings
Commercial objective: Generate traffic from email
Sharing interesting findings from the web will help you appear objective to your audience.
11. Type: Vacation offer
Commercial objective: Increase sales
Use the holiday calendar to plan and execute high-impact marketing campaigns.
Using the national holiday to boost sales can be highly recommended. Add to that an incentive, such as free delivery on orders over a certain amount, and sales will be boosted.
12. Type: Real-time marketing
Commercial objective: Generate traffic from email
Use something trendy to drive your marketing. Email allows you to quickly jump on the trend bandwagon and create a message that will leverage synergy.
13. Type: Meet the founders
Commercial objective: Show your culture
Add authenticity to your communication and introduce the founders, background and history of the company.
14. Type: Initiatives in which we participate
Commercial objective: Show your culture
Want to tell the world what your brand stands for? Nothing better than showing the initiatives in which you participate.
15. Type: Job offers
Commercial objective: Employee engagement
Use your email list as a source of talent for your company. You are likely to find excellent employees among people who are genuinely interested in your brand.
16. Type: Training opportunities
Commercial objective: Employee engagement
Engage your employees by always keeping them informed about the training opportunities you have for them.
17. Type: Replenishment
Commercial objective: Increase sales
Do you have products that are used up in a few weeks or months? Whether it's dog food, shampoo or razors, remind your customers that it might be time to restock their favorite product.
18. Type: Best sellers
Commercial objective: Increase sales
Send your best-selling products to your new customers who are not yet familiar with your offer and website. Reward them with bonus points for sharing compelling customer reviews and testimonials.
19. Type: How-to guides
Commercial objective: Generate traffic from email
Help your audience to improve thanks to practical guides that address topics related to your product or service.
20. Type: Videos on YouTube
Commercial objective: Generate traffic from email
Share tutorials, webinars and fun videos that will benefit your subscribers.
