MasterBase® Email Marketing
Drive your company's growth through 1-to-1 personalized communications
Why work on 1-to-1 customization?
Based on a 3-action methodology:
GET
MANAGE
ACT
Through Marketing Automation processes, we help to:
Get
Capture and concentrate easily all the relevant information about your customers that you have today.
Whether it comes from your CRM, a database, is collected in person, or is derived from customer buying behavior or your web browsing.
Some ways to obtain:
Upload your data quickly and easily
Data entry has never been so simple. Upload them in bulk from an Excel (.csv) file. It's that simple.
Integrate our platform and automate processes
APIs that allow our customers to integrate MasterBase® services with others, such as databases, CRM, Landing pages, Web sites, etc.
Manage
Once you have collected the data, you will be able to manually manage each record one by one, to relate them to each other and to build individual profiles based on your customers' personal information and behavior.
A true x-ray of who is how the individual behind each name and email address behaves.
Some ways to manage:
Search, delete, mark and edit your contacts
Search the contacts in your database and edit your information individually and manually, in a few simple steps.
Filter data and behaviors of your contacts
Generate different types of contact segments according to your profile data and your behavior in the communications sent.
Act
Now it is time for the data captured and managed to be translated into communications These can be sent in bulk, segmented or personalized 1 to 1. You define what you want to do.
This is the real relevance, which translates into higher conversions and increased sales.
Some ways to act:
Send effective messages to your contacts
Power your communications and achieve effective results by creating campaigns quickly and easily, step-by-step, maximizing deliverability and effectiveness.
Send messages according to an action in real time
Automate the instant sending of messages in response to an action a user has performed on your website or other channel.
Beyond traditional Marketing Automation
Achieve true 1-to-1 personalization through relevant communications, based on what your contacts do rather than what they say they are. Learn more
