Create your messages following an effective step-by-step guide
The message creation module is intuitive and easy to use; you will go step by step through it, until you complete everything required in terms of design and sending, and finally it will show you a summary, from where you can correct a previous stage, if necessary.
Edit your messages in the visual editor
A working tool that operates with drag-and-drop dynamics. (drag and drop) predesigned blocks, such as text boxes, image and logo boxes, social network link icons. Create and save your own blocks.
MasterBase® SmartData: Intelligent Personalization
MasterBase® SmartData is a set of functions that allow you to customize the data used in the personalization, either to adapt their format, to establish relationships between them or from them.
Create Marketing Automation Workflows in MasterBase®.
Automates in a simple way the process of sending a message that has been previously elaborated. Our system chains the various steps of sending, automating the sequence of actions according to what the user has defined.
Upload to the system the images to be included in your messages
A real library where you can directly upload a file or create a folder to store all the images associated with the same shipment.
Preview your messages before sending them
The preview of messages created on the platform displays not only a test image, but the display that message will have on different devices and email providers.
Configure the sending of recurring messages
Allows you to schedule messages to be sent more than once according to a pattern, such as birthday greetings, alerts, reminders and others, in a simple and automated way according to the conditions defined by you.
Build and store your own message templates
You can preview, edit and delete a template for the creation of future messages and even create a new one and store it.
Multiple senders available for customized shipments
It allows the personalization of the senders of your mailings and is ideal for companies that manage customer portfolios assigned to branch offices or specific executives.
Before you send a message, test what works and what doesn't work
Before sending a message, test what works and what doesn't Schedule an A/B test that will result in 3 mass mailings: two of them will be targeted to small segments of contacts (versions A and B of the same message) and the third will be the mailing to the rest of the base of the version that performed best in the test.
Manage and review your campaigns from your mobile
Enable your shipments, view messages, check your reports. The MasterBase® mobile application is today, in times of multiple devices and immediacy in communications, a valuable tool for our customers.
Know the effectiveness of your campaigns with reports
See, minute by minute, the performance of your campaigns and the effectiveness of each mailing. You can review general aspects of the sending, in graphs and figures, as well as the detail of accepted messages, bounces, openings and click tracking.
Obtain complete information on your shipments, as required.
The effectiveness report will allow you to analyze your results, verify, for example, rates, bounce occurrence and, in general, how customers respond to your mailings, in order to improve your communications management.
Access to detailed information about your campaigns on the web
The platform offers native integration with Google Analytics, which allows, in a couple of clicks, to automatically add Google Analytics tracking to campaign links sent through MasterBase®.
