MB3 Email Marketing
MB3 Email Marketing Icon

Communicar Essential System

MB3 Email Marketing

Personalized Communication
and automated at scale.

Illustration of Automated and Personalized Email Marketing

Manage contacts, segment audiences, and run email campaigns and follow-ups—whether mass mailings or personalized one-on-one messages—using automation.

Artificial Intelligence Icon

Use Your AI with MB3 Email Marketing

Connect your own AI assistant to MB3 Email Marketing to retrieve information, analyze results, link data to other sources, and prepare new campaigns.

MB3 Email Marketing

The challenge it solves

When communications aren't managed, their impact is lost.

In environments where communication is conducted manually or without segmentation, messages are sent without oversight or personalization, which reduces their effectiveness, makes measurement difficult, and limits opportunities to build consistent relationships with customers.

Communications and Connected Campaigns

How it works

From your data to communications that drive results.

MB3 Email Marketing works with your contact database, using segmentation, automation workflows, and customizable templates to run automated campaigns and follow-ups, with real-time tracking.

1
Data

Information and Contacts

Use your contact database and structured data to define audiences.

2
Segmentation

Segmentation

Create dynamic segments based on behavior, attributes, and interests.

3
Automatons

Automatic Execution

Set up campaigns and communication flows using Automations.

4
Metrics

Measurement and Optimization

Analyze results in real time and optimize your communications.

Key Capabilities

Bulk and Personalized MailingsRun large-scale campaigns or one-on-one communications with a high level of personalization.
Campaign and Follow-Up AutomationDefine communication flows with automata, without manual intervention.
Advanced SegmentationCreate dynamic audiences based on data and behavior.
AI-Powered SmartEditorCreate professional messages quickly and easily—no coding required.
Open, Click, and Engagement MetricsTrack the performance of your campaigns in real time.
Centralized managementManage campaigns, templates, and contacts from a single platform.

Benefits for Your Organization

More Effective CommunicationMessages tailored to each audience.
Greater operational efficiencyAutomate processes and reduce manual work.
Better resultsIncrease engagement and conversions.
Stronger relationships with your customersContinuous and consistent communication.
Data-Driven DecisionsWith clear, real-time metrics.
ScalabilityExpand your communications without increasing operational complexity.

AN ESSENTIAL MASTERBASE® SYSTEM

Communication that is controlled, reliable, and scalable.

MB3 Email Marketing is part of the MasterBase® Essential Systems, operating continuously, securely, and scalably to ensure that every message reaches the right recipient at the right time.

MB3 Email Marketing

Deliverability

Deliverability Governance with PRACO

MB3 organizes deliverability management into five key dimensions, which helps maintain reliable communication, reduce risks, and ensure that every message reaches the correct recipient.

Permissions
✓Managing unsubscriptions using MasterUnsubscribe® to protect your domain.
✓Maintain a responsible relationship with your audiences.
Reputation
✓Monitoring of IP addresses and sender behavior with respect to ISPs.
✓Protect your reputation as a shipper.
Authentication
✓Strict validations: SPF, DKIM, DMARC, and MX records are continuously verified.
Control
✓Immediate blocking policies in response to risky configurations.
✓Ongoing verification of technical shipping conditions.
Optimization
✓Delivery Relevance Optimizer — DRO: analyzes behavioral and relevance signals.
✓Greater relevance → better signals → higher delivery capacity.

Your AI expands what you can do with MB3.

MB3 Email Marketing allows you to manage its features from the usual interfaces and also interact with them using a compatible AI assistant via an MCP connection.

This expands the range of possible uses: accessing information, analyzing results, linking data to other sources, and planning new actions.

AI Dashboard for MB3 Email Marketing
BENEFITS

More Options for Working with MB3 Email Marketing

Ask for what you need in your own words

Check information and request actions in MB3 using your AI assistant—no need to learn new interfaces.

Ask for what you need
Turn data into useful information

Use your AI to analyze results, compare information, and draw conclusions that will help you make decisions.

Turn data into useful information
Connects information and capabilities

Combine information from MB3 with documents, data, and other tools that your AI has access to.

Connects information and capabilities
Stay in control of your operation

Your AI uses the enabled features of MB3 while adhering to the established security permissions and restrictions.

Stay in control of your operation
People

Who we are

An automation factory

MasterBase® OÜ helps organizations keep their operations running smoothly through automated mission-critical systems.

Gears

How We Work

We develop robots that perform tasks, integrate systems, and respond to events, using new forms of interaction enabled by AI.

Growth

What Value Do We Deliver?

Through our Essential Systems, we expand organizations' operational capabilities. AI enables these capabilities to be used in new ways, while automata execute the defined processes.

Buildings

Our Own Operation

We develop our own automated systems and use them in our own operations.

Presence and History

MasterBase® has more than two decades of experience supporting thousands of companies across various sectors—including banking, healthcare, insurance, retail, and international organizations, among others.

With an international presence in Europe and the Americas and headquarters in Estonia, a member of the European Union and a global leader in digital innovation and e-government.

With billions of automated process executions, we deliver large-scale, mission-critical operations with continuity, efficiency, security, and high availability.

MasterBase® Global Operations Network
ISO 27001 Certification

Learn more at masterbase.com