{"id":6891,"date":"2026-02-09T17:30:31","date_gmt":"2026-02-09T15:30:31","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6891"},"modified":"2026-02-09T17:32:24","modified_gmt":"2026-02-09T15:32:24","slug":"%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e6%8c%87%e6%a0%87%e6%98%af%e4%bb%8a%e5%b9%b4%e4%b8%8b%e5%8d%8a%e5%b9%b4%e5%8f%96%e5%be%97%e6%88%90%e5%8a%9f%e7%9a%84%e5%85%b3%e9%94%ae","status":"publish","type":"post","link":"https:\/\/masterbase.com\/zh\/metricas-de-email-marketing-las-claves-del-exito-para-lo-que-resta-del-ano\/masterbase\/","title":{"rendered":"\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6307\u6807\uff1a\u4eca\u5e74\u4f59\u4e0b\u65f6\u95f4\u7684\u6210\u529f\u4e4b\u9053"},"content":{"rendered":"

\u6570\u5b57\u8425\u9500\u5728\u4e0d\u65ad\u53d1\u5c55\uff0c\u4e5f\u9700\u8981\u4e0d\u65ad\u66f4\u65b0\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3002\u8981\u60f3\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4e0e\u53d7\u4f17\u5efa\u7acb\u8054\u7cfb\uff0c\u60a8\u9700\u8981\u4e86\u89e3\u5982\u4f55\u5206\u6790\u548c\u4f18\u5316\u5173\u952e\u6307\u6807\uff0c\u4ee5\u4e86\u89e3\u60a8\u7684\u53d7\u4f17\uff0c\u5e76\u6700\u7ec8\u6539\u8fdb\u60a8\u7684\u6c9f\u901a\u7b56\u7565\u3002<\/p>\n

En esta entrada, abordaremos las m\u00e9tricas relevantes para este a\u00f1o y propondremos estrategias para mejorarlas, lo que, en \u00faltima instancia, conducir\u00e1 a un mejor rendimiento del email marketing.<\/p>\n

\u5f00\u5e55\u7387<\/h2>\n

\u6253\u5f00\u7387\u4ecd\u7136\u662f\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u57fa\u672c\u6307\u6807\uff0c\u56e0\u4e3a\u5b83\u8868\u793a\u6253\u5f00\u90ae\u4ef6\u7684\u6536\u4ef6\u4eba\u767e\u5206\u6bd4\u3002<\/p>\n

2023 \u5e74\uff0c\u901a\u8fc7\u4e2a\u6027\u5316\u4e3b\u9898\u884c\u3001\u4f18\u5316\u9884\u6807\u9898\u548c\u6709\u5438\u5f15\u529b\u7684\u9884\u89c8\u6587\u672c\u6765\u63d0\u9ad8\u6253\u5f00\u7387\u81f3\u5173\u91cd\u8981\u3002<\/p>\n

\u6839\u636e\u53d7\u4f17\u7684\u9700\u6c42\u5b9a\u5236\u4fe1\u606f\uff0c\u5c1d\u8bd5\u4e0d\u540c\u7684\u4e3b\u9898\u884c\uff0c\u5229\u7528\u4e2a\u6027\u5316\u6280\u672f\u5438\u5f15\u53d7\u4f17\u7684\u6ce8\u610f\u529b\uff0c\u63d0\u9ad8\u6253\u5f00\u7387\u3002<\/p>\n

\u70b9\u51fb\u7387\uff08CTR\uff09<\/h2>\n

\u70b9\u51fb\u7387\u8861\u91cf\u7684\u662f\u70b9\u51fb\u7535\u5b50\u90ae\u4ef6\u4e2d\u94fe\u63a5\u7684\u6536\u4ef6\u4eba\u767e\u5206\u6bd4\u3002\u8981\u5728 2023 \u5e74\u63d0\u9ad8\u70b9\u51fb\u7387\uff0c\u53ef\u8003\u8651\u91c7\u7528 GIF\u3001\u89c6\u9891\u6216\u6d4b\u9a8c\u7b49\u4e92\u52a8\u5143\u7d20\uff0c\u6307\u5bfc\u60a8\u521b\u5efa\u76f8\u5173\u5185\u5bb9\u3002<\/p>\n

\u6b64\u5916\uff0c\u6218\u7565\u6027\u5730\u653e\u7f6e\u60a8\u7684 \"\u884c\u52a8\u547c\u5401\uff08CTA\uff09\"\u6309\u94ae\uff0c\u5e76\u4f7f\u5176\u5177\u6709\u89c6\u89c9\u5438\u5f15\u529b\u3002<\/p>\n

\u5bf9\u6536\u4ef6\u4eba\u540d\u5355\u8fdb\u884c\u5206\u7c7b\uff0c\u53d1\u9001\u6709\u9488\u5bf9\u6027\u7684\u5185\u5bb9\uff0c\u4f7f CTA \u4e0e\u7535\u5b50\u90ae\u4ef6\u7684\u76ee\u6807\u76f8\u4e00\u81f4\uff0c\u5e76\u5b9a\u671f\u6d4b\u8bd5\u4e0d\u540c\u7684\u5e03\u5c40\u3001\u8bbe\u8ba1\u548c\u6587\u672c\uff0c\u4ee5\u4f18\u5316\u70b9\u51fb\u7387\u3002<\/p>\n

\u8f6c\u6362\u7387<\/h2>\n

La tasa de conversi\u00f3n indica el porcentaje de destinatarios que completaron una acci\u00f3n deseada, como realizar una compra o rellenar un formulario. Para mejorar las tasas de conversi\u00f3n, optimiza tus p\u00e1ginas de destino para que coincidan con el mensaje del email y proporcionen una experiencia de usuario fluida.<\/p>\n

\u6839\u636e\u7528\u6237\u504f\u597d\u548c\u884c\u4e3a\u4e2a\u6027\u5316\u5185\u5bb9\uff0c\u7b80\u5316\u8f6c\u6362\u6d41\u7a0b\uff0c\u5229\u7528\u793e\u4f1a\u8bc1\u660e\u548c\u63a8\u8350\u5efa\u7acb\u4fe1\u4efb\u3002\u5bf9\u4e0d\u540c\u7684\u767b\u9646\u9875\u9762\u5143\u7d20\u8fdb\u884c A\/B \u6d4b\u8bd5\uff0c\u4e5f\u6709\u52a9\u4e8e\u786e\u5b9a\u6700\u6709\u6548\u7684\u8f6c\u5316\u7b56\u7565\u3002<\/p>\n

\u5217\u8868\u589e\u957f\u7387<\/h2>\n

\u5217\u8868\u589e\u957f\u7387\u662f\u6307\u7535\u5b50\u90ae\u4ef6\u8ba2\u9605\u8005\u5217\u8868\u7684\u6269\u5c55\u901f\u5ea6\u3002\u4e3a\u786e\u4fdd 2023 \u5e74\u7684\u6301\u7eed\u589e\u957f\uff0c\u8bf7\u5b9e\u65bd\u6709\u6548\u7684\u5217\u8868\u6784\u5efa\u7b56\u7565\u3002<\/p>\n

\u63d0\u4f9b\u6709\u4ef7\u503c\u7684\u5956\u52b1\uff0c\u5982\u72ec\u5bb6\u5185\u5bb9\u3001\u6298\u6263\u6216\u63d0\u524d\u8bbf\u95ee\uff0c\u5438\u5f15\u8bbf\u5ba2\u8ba2\u9605\u3002\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u548c\u5176\u4ed6\u6e20\u9053\u63a8\u5e7f\u7535\u5b50\u90ae\u4ef6\u65f6\u4e8b\u901a\u8baf\uff0c\u5e76\u5b9a\u671f\u6e05\u7406\u5217\u8868\uff0c\u5220\u9664\u4e0d\u6d3b\u8dc3\u6216\u4e0d\u53c2\u4e0e\u7684\u8ba2\u9605\u8005\u3002<\/p>\n

\u5b9e\u65bd\u53cc\u91cd\u9009\u5165\u6d41\u7a0b\uff0c\u786e\u4fdd\u9ad8\u8d28\u91cf\u7684\u7528\u6237\u7fa4\u3002<\/p>\n

\u9000\u8ba2\u7387<\/h2>\n

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\u5bf9\u53d7\u4f17\u8fdb\u884c\u7ec6\u5206\u4ee5\u53d1\u9001\u6709\u9488\u5bf9\u6027\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u5b9a\u671f\u5206\u6790\u53c2\u4e0e\u6570\u636e\u4ee5\u8bc6\u522b\u672a\u53c2\u4e0e\u7684\u8ba2\u9605\u8005\uff0c\u5e76\u53d1\u8d77\u53c2\u4e0e\u6d3b\u52a8\u4ee5\u91cd\u65b0\u5438\u5f15\u4ed6\u4eec\u7684\u5174\u8da3\u3002<\/p>\n

\u6b64\u5916\uff0c\u8bf7\u786e\u4fdd\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u5bf9\u79fb\u52a8\u8bbe\u5907\u53cb\u597d\uff0c\u5e76\u9075\u5faa\u6700\u4f73\u5b9e\u8df5\u4f18\u5316\u7535\u5b50\u90ae\u4ef6\u7684\u53ef\u9001\u8fbe\u6027\u3002<\/p>\n

\u7ed3\u8bba<\/h2>\n

\u968f\u7740\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u4e0d\u65ad\u53d1\u5c55\uff0c\u638c\u63e1\u76f8\u5173\u6307\u6807\u5e76\u91c7\u7528\u6709\u6548\u7b56\u7565\u662f\u6210\u529f\u7684\u5173\u952e\u30022023 \u5e74\uff0c\u91cd\u70b9\u662f\u63d0\u9ad8\u6253\u5f00\u7387\u3001\u70b9\u51fb\u7387\u3001\u8f6c\u6362\u7387\u3001\u5217\u8868\u589e\u957f\u7387\u548c\u51cf\u5c11\u9000\u8ba2\u3002\u5c1d\u8bd5\u4f7f\u7528\u4e2a\u6027\u5316\u3001\u4e92\u52a8\u5143\u7d20\u3001\u76ee\u6807\u7ec6\u5206\u548c\u4f18\u5316\u767b\u9646\u9875\u9762\u6765\u6539\u5584\u8fd9\u4e9b\u6307\u6807\u3002<\/p>\n

\u901a\u8fc7\u4e0d\u65ad\u5206\u6790\u548c\u6539\u8fdb\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5de5\u4f5c\uff0c\u60a8\u53ef\u4ee5\u53d6\u5f97\u66f4\u597d\u7684\u6548\u679c\uff0c\u5e76\u4e0e\u53d7\u4f17\u5efa\u7acb\u66f4\u7d27\u5bc6\u7684\u8054\u7cfb\u3002<\/p>\n

\u800c\u8981\u4f7f\u8fd9\u4e00\u8fc7\u7a0b\u53d6\u5f97\u6210\u529f\uff0c\u4e00\u4e2a\u5f3a\u5927\u3001\u7075\u6d3b\u4e14\u7ecf\u9a8c\u4e30\u5bcc\u7684\u5e73\u53f0\u662f\u5173\u952e\u3002 \u4e07\u4e8b\u8fbe\u57fa\u5730<\/strong> \u662f\u60a8\u5f00\u5c55\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u3002\u51ed\u501f\u5728\u591a\u4e2a\u56fd\u5bb6 20 \u591a\u5e74\u7684\u7ecf\u9a8c\uff0c\u5b83\u53ef\u4ee5\u5e2e\u52a9\u50cf\u8d35\u516c\u53f8\u8fd9\u6837\u7684\u4f01\u4e1a\u8fdb\u884c\u7cbe\u51c6\u3001\u81ea\u4fe1\u548c\u6709\u6548\u7684\u6c9f\u901a\u3002<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

\u6570\u5b57\u8425\u9500\u5728\u4e0d\u65ad\u53d1\u5c55\uff0c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4e5f\u9700\u8981\u4e0e\u65f6\u4ff1\u8fdb\u3002<\/p>","protected":false},"author":239642484,"featured_media":7017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nM\u00e9tricas de email marketing: Las claves del \u00e9xito para lo que resta del a\u00f1o - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/zh\/\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6307\u6807\u662f\u4eca\u5e74\u4e0b\u534a\u5e74\u53d6\u5f97\u6210\u529f\u7684\u5173\u952e\/\u4e3b\u57fa\u5730\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9tricas de email marketing: Las claves del \u00e9xito para lo que resta del a\u00f1o - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El marketing digital est\u00e1 en permanente evoluci\u00f3n y sigue necesitando de un tambi\u00e9n siempre actualizado email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/zh\/\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6307\u6807\u662f\u4eca\u5e74\u4e0b\u534a\u5e74\u53d6\u5f97\u6210\u529f\u7684\u5173\u952e\/\u4e3b\u57fa\u5730\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-09T15:30:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T15:32:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/exito.png?fit=1000%2C1000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%bf%ce%b9-%ce%bc%ce%b5%cf%84%cf%81%ce%ae%cf%83%ce%b5%ce%b9%cf%82-%ce%bc%ce%ac%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba-%ce%b7%ce%bb%ce%b5%ce%ba%cf%84%cf%81%ce%bf%ce%bd%ce%b9%ce%ba%ce%bf\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%bf%ce%b9-%ce%bc%ce%b5%cf%84%cf%81%ce%ae%cf%83%ce%b5%ce%b9%cf%82-%ce%bc%ce%ac%cf%81%ce%ba%ce%b5%cf%84%ce%b9%ce%bd%ce%b3%ce%ba-%ce%b7%ce%bb%ce%b5%ce%ba%cf%84%cf%81%ce%bf%ce%bd%ce%b9%ce%ba%ce%bf\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro 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