{"id":6755,"date":"2025-10-10T20:49:19","date_gmt":"2025-10-10T17:49:19","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6755"},"modified":"2025-10-16T18:45:13","modified_gmt":"2025-10-16T15:45:13","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88%e5%a6%82%e6%ad%a4%e9%87%8d%e8%a7%86%e5%89%8d%e6%a0%87%e9%a2%98%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/masterbase.com\/zh\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/","title":{"rendered":"\u4e3a\u4ec0\u4e48\u8981\u5982\u6b64\u91cd\u89c6\u524d\u6807\u9898\uff1f"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u6807\u9898\u662f\u90ae\u4ef6\u4e2d\u6700\u663e\u773c\u7684\u90e8\u5206\u4e4b\u4e00\uff0c\u4f46\u4e5f\u662f\u6700\u5bb9\u6613\u88ab\u8d1f\u8d23\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u7684\u4eba\u5ffd\u89c6\u7684\u90e8\u5206\u4e4b\u4e00\u3002\u4ed6\u4eec\u53ef\u80fd\u6ca1\u6709\u610f\u8bc6\u5230\uff0c\u6807\u9898\u5bf9\u6253\u5f00\u7387\u7684\u5f71\u54cd\u4e0e\u4e3b\u9898\u884c\u4e00\u6837\u5177\u6709\u51b3\u5b9a\u6027\u4f5c\u7528\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u522b\u4eba\u67e5\u770b\u6536\u4ef6\u7bb1\u65f6\uff0c\u9996\u5148\u770b\u5230\u7684\u662f\u4e09\u4e2a\u5143\u7d20\uff1a\u53d1\u4ef6\u4eba\u59d3\u540d\u3001\u4e3b\u9898\u884c\u548c\u6807\u9898\u3002\u5b83\u4eec\u5171\u540c\u7ec4\u6210\u4e86 \u201c\u9ec4\u91d1\u4e09\u91cd\u594f\u201d\uff0c\u51b3\u5b9a\u4e86\u90ae\u4ef6\u662f\u88ab\u6253\u5f00\u8fd8\u662f\u88ab\u4e22\u5f03\u3002\u7136\u800c\uff0c\u8bb8\u591a\u8425\u9500\u4eba\u5458\u5c06\u6240\u6709\u7cbe\u529b\u90fd\u96c6\u4e2d\u5728\u4e3b\u9898\u884c\u4e0a\uff0c\u5374\u5b8c\u5168\u5ffd\u7565\u4e86\u8fd9\u4e00\u5c0f\u6bb5\u6587\u5b57\uff0c\u800c\u8fd9\u4e00\u5c0f\u6bb5\u6587\u5b57\u5374\u80fd\u8d77\u5230\u5f88\u5927\u7684\u4f5c\u7528\u3002.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"552\" height=\"480\" data-attachment-id=\"24096\" data-permalink=\"https:\/\/masterbase.com\/zh\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/pre-encabezado\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/Pre-Encabezado.png?fit=552%2C480&amp;ssl=1\" data-orig-size=\"552,480\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Pre Encabezado\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/Pre-Encabezado.png?fit=552%2C480&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2025\/10\/Pre-Encabezado.png?resize=552%2C480&#038;ssl=1\" alt=\"\" class=\"wp-image-24096\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/Pre-Encabezado.png?w=552&amp;ssl=1 552w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/Pre-Encabezado.png?resize=300%2C261&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/Pre-Encabezado.png?resize=14%2C12&amp;ssl=1 14w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/figure>\n\n\n<\/p>\n<h2><strong>\u4ec0\u4e48\u662f\u9884\u6807\u9898\uff1f<\/strong><\/h2>\n<p>\u9884\u6807\u9898\u4e5f\u79f0\u4e3a\u6807\u9898\u524d\u6587\u672c\uff0c\u662f\u6536\u4ef6\u4eba\u6536\u4ef6\u7bb1\u4e2d\u4f34\u968f\u4e3b\u9898\u884c\u7684\u53e5\u5b50\u3002\u5b83\u662f\u4e3b\u9898\u884c\u7684\u81ea\u7136\u5ef6\u4f38\uff0c\u8d77\u5230\u63d0\u4f9b\u80cc\u666f\u4fe1\u606f\u548c\u5f3a\u5316\u4fe1\u606f\u4e3b\u8981\u627f\u8bfa\u7684\u4f5c\u7528\u3002.<\/p>\n<p>\u4f60\u53ef\u4ee5\u628a\u5b83\u60f3\u8c61\u6210\u4e00\u7bc7\u6587\u7ae0\u7684\u526f\u6807\u9898\uff1a\u5b83\u8d77\u5230\u8865\u5145\u3001\u6269\u5c55\u548c\u8bf4\u670d\u7684\u4f5c\u7528\u3002\u597d\u7684\u6807\u9898\u4e0d\u4f1a\u91cd\u590d\u4e3b\u9898\uff0c\u800c\u662f\u4ee5\u6218\u7565\u610f\u56fe\u53d1\u5c55\u4e3b\u9898\u3002\u5b83\u7684\u4f5c\u7528\u662f\u5f15\u5bfc\u8bfb\u8005\u6253\u5f00\u4fe1\u606f\uff0c\u800c\u4e0d\u662f\u7b80\u5355\u5730\u63cf\u8ff0\u4fe1\u606f\u5185\u5bb9\u3002.<\/p>\n<p>\u6b64\u5916\uff0c\u9884\u6807\u9898\u8fd8\u6709\u52a9\u4e8e\u4ea7\u751f\u89c6\u89c9\u548c\u8bed\u4e49\u7684\u8fde\u8d2f\u6027\u3002\u5982\u679c\u6807\u9898\u5199\u5f97\u597d\uff0c\u5c31\u80fd\u5728\u7528\u6237\u6253\u5f00\u90ae\u4ef6\u524d\u9605\u8bfb\u7684\u5185\u5bb9\u4e0e\u90ae\u4ef6\u5185\u5bb9\u4e4b\u95f4\u5efa\u7acb\u8d77\u8fde\u7eed\u6027\u3002\u8fd9\u79cd\u8054\u7cfb\u53ef\u4ee5\u5efa\u7acb\u4fe1\u4efb\uff0c\u6539\u5584\u7528\u6237\u4f53\u9a8c\u3002.<\/p>\n<h2><strong>\u5176\u5f71\u54cd\u4e3a\u4f55\u8d8a\u6765\u8d8a\u5927<\/strong><\/h2>\n<p>\u968f\u7740\u79fb\u52a8\u8bbe\u5907\u4e0a\u7535\u5b50\u90ae\u4ef6\u4f7f\u7528\u91cf\u7684\u589e\u52a0\uff0c\u9884\u6807\u9898\u7684\u76f8\u5173\u6027\u4e5f\u6210\u500d\u589e\u52a0\u3002\u5728\u5c0f\u5c4f\u5e55\u4e0a\uff0c\u8be5\u6587\u672c\u6240\u5360\u7684\u53ef\u89c1\u7a7a\u95f4\u6bd4\u4e3b\u9898\u884c\u672c\u8eab\u8fd8\u8981\u5927\uff0c\u56e0\u6b64\u5b83\u5f80\u5f80\u662f\u8bfb\u8005\u6700\u5148\u9605\u8bfb\u7684\u5185\u5bb9\u3002.<\/p>\n<p>\u5e73\u5747\u800c\u8a00\uff0c\u7528\u6237\u4f1a\u5728\u4e0d\u5230\u4e09\u79d2\u949f\u7684\u65f6\u95f4\u5185\u51b3\u5b9a\u6253\u5f00\u8fd8\u662f\u5ffd\u7565\u4e00\u6761\u4fe1\u606f\u3002\u5728\u8fd9\u77ed\u77ed\u7684\u65f6\u95f4\u5185\uff0c\u9884\u6807\u9898\u53ef\u4ee5\u662f\u5f15\u8d77\u7528\u6237\u5174\u8da3\u7684\u56e0\u7d20\uff0c\u4e5f\u53ef\u4ee5\u662f\u786e\u8ba4\u4fe1\u606f\u4e0e\u7528\u6237\u65e0\u5173\u7684\u56e0\u7d20\u3002.<\/p>\n<p>\u53e6\u4e00\u65b9\u9762\uff0c\u7535\u5b50\u90ae\u4ef6\u7ba1\u7406\u5668\u4f1a\u6839\u636e\u4f7f\u7528\u7684\u8bbe\u5907\u548c\u5e94\u7528\u7a0b\u5e8f\u663e\u793a\u4e0d\u540c\u7684\u9884\u6807\u9898\u957f\u5ea6\u3002\u56e0\u6b64\uff0c\u6bcf\u4e2a\u5b57\u90fd\u5f88\u91cd\u8981\u3002\u4f18\u5316\u8fd9\u4e00\u7a7a\u95f4\u662f\u5728\u4e0d\u6539\u53d8\u90ae\u4ef6\u5185\u5bb9\u7684\u60c5\u51b5\u4e0b\u63d0\u9ad8\u6253\u5f00\u7387\u7684\u673a\u4f1a\u3002.<\/p>\n<h2><strong>\u5982\u4f55\u5236\u4f5c\u6709\u6548\u7684\u9884\u6807\u9898<\/strong><\/h2>\n<p>\u64b0\u5199\u4e00\u4e2a\u597d\u7684\u9884\u6807\u9898\u9700\u8981\u7b56\u7565\u3001\u6e05\u6670\u5ea6\u548c\u5bf9\u7528\u6237\u884c\u4e3a\u7684\u7406\u89e3\u3002\u4ee5\u4e0b\u662f\u5b9e\u73b0\u8fd9\u4e00\u76ee\u6807\u7684\u4e00\u4e9b\u5173\u952e\uff1a<\/p>\n<ol>\n<li><strong> \u4ece\u884c\u52a8\u5f00\u59cb<\/strong><\/li>\n<\/ol>\n<p>\u60a8\u7684\u6807\u9898\u5e94\u5438\u5f15\u8bfb\u8005\u91c7\u53d6\u884c\u52a8\u3002\u7528\u4e00\u4e2a\u52a8\u8bcd\u6216\u77ed\u8bed\u5f00\u5934\uff0c\u5f15\u8d77\u4eba\u4eec\u7684\u597d\u5947\u5fc3\u3002\u4f8b\u5982\uff0c\u201c\u4e86\u89e3\u5982\u4f55\u201d\u3001\u201c\u7acb\u5373\u8bbf\u95ee \u201d\u6216 \u201c\u5229\u7528\u60a8\u7684\u4f18\u52bf\u201d\uff0c\u90fd\u80fd\u4ea7\u751f\u76f4\u63a5\u7684\u52a8\u529b\u548c\u660e\u786e\u7684\u6548\u679c\u3002.<\/p>\n<ol start=\"2\">\n<li><strong> \u8865\u5145\uff0c\u4e0d\u8981\u91cd\u590d<\/strong><\/li>\n<\/ol>\n<p>\u907f\u514d\u9010\u5b57\u590d\u5236\u4e3b\u9898\u884c\u3002\u4f7f\u7528\u6807\u9898\u6765\u6269\u5c55\u4e3b\u9898\u601d\u60f3\u3001\u9884\u671f\u597d\u5904\u6216\u56de\u7b54\u4e3b\u9898\u884c\u672a\u56de\u7b54\u7684\u95ee\u9898\u3002.<\/p>\n<ol start=\"3\">\n<li><strong> \u63d0\u4f9b\u80cc\u666f\u548c\u4ef7\u503c<\/strong><\/li>\n<\/ol>\n<p>\u5982\u679c\u4e3b\u9898\u884c\u627f\u8bfa\u4e86\u4ec0\u4e48\uff0c\u90a3\u4e48\u6807\u9898\u5c31\u5e94\u8be5\u7528\u5177\u4f53\u7684\u4fe1\u606f\u6765\u5f3a\u5316\u5b83\u3002\u8fd9\u662f\u5c55\u793a\u4fe1\u606f\u80cc\u540e\u7684\u6709\u7528\u5185\u5bb9\u3001\u771f\u5b9e\u62a5\u4ef7\u6216\u4ef7\u503c\u4e3b\u5f20\u7684\u673a\u4f1a\u3002.<\/p>\n<ol start=\"4\">\n<li><strong> \u6709\u76ee\u7684\u5730\u4f7f\u7528\u4e2a\u6027\u5316<\/strong><\/li>\n<\/ol>\n<p>\u5982\u679c\u60a8\u62e5\u6709\u8ba2\u9605\u8005\u7684\u6570\u636e\uff0c\u8bf7\u5c06\u5176\u81ea\u7136\u6574\u5408\u3002\u5e26\u6709\u59d3\u540d\u6216\u4ea7\u54c1\u504f\u597d\u7684\u4e2a\u6027\u5316\u9884\u6807\u9898\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u5173\u6ce8\u5ea6\u548c\u70b9\u51fb\u7387\u3002\u4f46\u4e2a\u6027\u5316\u4e0d\u5e94\u8fc7\u5ea6\uff1a\u76ee\u6807\u662f\u4f7f\u4fe1\u606f\u5177\u6709\u76f8\u5173\u6027\uff0c\u800c\u975e\u4fb5\u5165\u6027\u3002.<\/p>\n<ol start=\"5\">\n<li><strong> \u6ce8\u610f\u6269\u5c55<\/strong><\/li>\n<\/ol>\n<p>\u6839\u636e\u8bbe\u5907\u548c\u7535\u5b50\u90ae\u4ef6\u7ba1\u7406\u5668\u7684\u4e0d\u540c\uff0c\u60a8\u5728\u9884\u6807\u9898\u4e2d\u770b\u5230\u7684\u5185\u5bb9\u53ef\u80fd\u5728 40 \u5230 150 \u4e2a\u5b57\u7b26\u4e4b\u95f4\u3002\u6700\u597d\u5c06\u4e3b\u8981\u4fe1\u606f\u96c6\u4e2d\u5728\u524d 70 \u4e2a\u5b57\u7b26\u4e2d\u3002\u5c06\u6700\u91cd\u8981\u7684\u4fe1\u606f\u653e\u5728\u5f00\u5934\uff0c\u4ee5\u786e\u4fdd\u80fd\u88ab\u770b\u5230\u3002.<\/p>\n<ol start=\"6\">\n<li><strong> \u5c1d\u8bd5\u4e0d\u540c\u7248\u672c<\/strong><\/li>\n<\/ol>\n<p>\u6ca1\u6709\u5355\u4e00\u7684\u516c\u5f0f\u3002\u8fdb\u884c\u4e0d\u540c\u8bed\u6c14\u3001\u957f\u5ea6\u6216\u91cd\u70b9\uff08\u4fe1\u606f\u6027\u3001\u60c5\u611f\u6027\u6216\u7d27\u8feb\u6027\uff09\u7684 A\/B \u6d4b\u8bd5\u3002\u8fd9\u6837\uff0c\u60a8\u5c31\u80fd\u627e\u51fa\u54ea\u79cd\u98ce\u683c\u6700\u80fd\u6253\u52a8\u53d7\u4f17\u3002.<\/p>\n<p><strong>\u5b9e\u4f8b <\/strong><\/p>\n<ol>\n<li><strong>\u4e3b\u9898<\/strong> \u60a8\u7684\u72ec\u4eab\u673a\u4f1a\u5373\u5c06\u7ed3\u675f<br \/><strong>\u9884\u6807\u9898\uff1a<\/strong> \u8d81\u6298\u6263\u8fd8\u672a\u6d88\u5931\uff0c\u8d76\u5feb\u884c\u52a8\u5427\u3002.<\/li>\n<li><strong>\u4e3b\u9898<\/strong> \u6211\u4eec\u77e5\u9053\u60a8\u6700\u559c\u6b22\u4ec0\u4e48<br \/><strong>\u9884\u6807\u9898\uff1a<\/strong> \u67e5\u627e\u60a8\u6700\u559c\u7231\u7684\u7279\u60e0\u4ea7\u54c1\u3002.<\/li>\n<li><strong>\u4e3b\u9898<\/strong> \u4e3a\u60a8\u7684\u6d3b\u52a8\u6ce8\u5165\u65b0\u52a8\u529b<br \/><strong>\u9884\u6807\u9898\uff1a<\/strong> \u5728\u51e0\u5206\u949f\u5185\u6fc0\u6d3b\u53ef\u63d0\u9ad8\u8f6c\u5316\u7387\u7684\u5de5\u5177\u3002.<\/li>\n<\/ol>\n<p>\u8fd9\u4e9b\u4f8b\u5b50\u8bf4\u660e\uff0c\u524d\u7f6e\u6807\u9898\u53ef\u4ee5\u5728\u4e0d\u91cd\u590d\u4e3b\u9898\u7684\u60c5\u51b5\u4e0b\u5b8c\u6210\u4e3b\u9898\u601d\u60f3\uff0c\u4ece\u800c\u63d0\u4f9b\u6e05\u6670\u7684\u601d\u8def\u548c\u76f4\u63a5\u7684\u6fc0\u52b1\u3002.<\/p>\n<h2><strong>\u5e94\u907f\u514d\u7684\u5e38\u89c1\u9519\u8bef<\/strong><\/h2>\n<ol>\n<li><strong>\u9010\u5b57\u91cd\u590d\u4e3b\u9898\u3002.<\/strong> \u8fd9\u65e2\u964d\u4f4e\u4e86\u4ef7\u503c\uff0c\u53c8\u6d6a\u8d39\u4e86\u5b9d\u8d35\u7684\u7a7a\u95f4\u3002.<\/li>\n<li><strong>\u4f7f\u7528\u901a\u7528\u77ed\u8bed\u3002.<\/strong> \u8bf8\u5982 \u201c\u5982\u679c\u60a8\u770b\u4e0d\u5230\u8fd9\u5c01\u90ae\u4ef6\uff0c\u8bf7\u5355\u51fb\u6b64\u5904 \u201d\u4e4b\u7c7b\u7684\u4fe1\u606f\u5e94\u79fb\u81f3\u5e95\u90e8\u6216\u4ece\u53ef\u89c1\u533a\u57df\u79fb\u9664\u3002.<\/li>\n<li><strong>\u6dfb\u52a0\u4e0d\u5fc5\u8981\u7684\u94fe\u63a5\u3002.<\/strong> \u9884\u6807\u9898\u4e0d\u662f\u94fe\u63a5\u7a7a\u95f4\u3002\u5b83\u7684\u4e3b\u8981\u529f\u80fd\u662f\u5438\u5f15\u6ce8\u610f\u529b\uff0c\u800c\u4e0d\u662f\u4ea7\u751f\u76f4\u63a5\u70b9\u51fb\u3002.<\/li>\n<li><strong>\u5305\u62ec\u8fc7\u591a\u7684\u6587\u5b57\u3002.<\/strong> \u89c6\u89c9\u8d1f\u62c5\u8fc7\u91cd\u4f1a\u964d\u4f4e\u6548\u679c\u3002\u6700\u597d\u7b80\u660e\u627c\u8981\uff0c\u5207\u4e2d\u8981\u5bb3\u3002.<\/li>\n<li><strong>\u5ffd\u89c6\u8fde\u8d2f\u6027\u3002.<\/strong> \u9884\u6807\u9898\u7684\u8bed\u6c14\u5e94\u4e0e\u54c1\u724c\u58f0\u97f3\u548c\u4fe1\u606f\u5185\u5bb9\u4fdd\u6301\u4e00\u81f4\u3002.<\/li>\n<\/ol>\n<h2><strong>\u6807\u9898\u524d\u5728\u603b\u4f53\u6218\u7565\u4e2d\u7684\u4f5c\u7528<\/strong><\/h2>\n<p>\u9884\u6807\u9898\u4e0d\u662f\u4e00\u4e2a\u5b64\u7acb\u7684\u5143\u7d20\u3002\u5b83\u662f\u6574\u4e2a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7b56\u7565\u7684\u4e00\u90e8\u5206\uff0c\u5176\u4e2d\u7684\u6bcf\u4e00\u4e2a\u7ec6\u8282\u90fd\u5728\u4f20\u9012\u4fe1\u606f\u3002\u5728\u7528\u6237\u6bcf\u5929\u6536\u5230\u51e0\u5341\u5c01\u90ae\u4ef6\u7684\u73af\u5883\u4e2d\uff0c\u6bcf\u4e2a\u5b57\u90fd\u5f88\u91cd\u8981\u3002.<\/p>\n<p>\u4f18\u5316\u4e0d\u4ec5\u80fd\u63d0\u9ad8\u6253\u5f00\u7387\uff0c\u8fd8\u80fd\u5f71\u54cd\u60a8\u7684\u57df\u540d\u58f0\u8a89\u548c\u6574\u4f53\u53c2\u4e0e\u5ea6\u3002\u6253\u5f00\u5e76\u9605\u8bfb\u60a8\u90ae\u4ef6\u7684\u7528\u6237\u8d8a\u591a\uff0c\u60a8\u7684\u53d1\u4ef6\u4eba\u5f97\u5206\u5c31\u8d8a\u9ad8\uff0c\u56e0\u6b64\uff0c\u60a8\u672a\u6765\u7684\u8425\u9500\u6d3b\u52a8\u5c31\u4f1a\u5230\u8fbe\u66f4\u591a\u7684\u6536\u4ef6\u7bb1\u3002.<\/p>\n<p>\u6b64\u5916\uff0c\u7ed3\u6784\u5408\u7406\u7684\u9884\u6807\u9898\u8fd8\u80fd\u5728\u89c6\u89c9\u4e0a\u4e0e\u5176\u4ed6\u7ee7\u7eed\u4f7f\u7528\u901a\u7528\u6216\u81ea\u52a8\u6a21\u677f\u7684\u53d1\u4ef6\u4eba\u533a\u5206\u5f00\u6765\u3002.<\/p>\n<h2><strong>\u5982\u4f55\u5c06\u9884\u6807\u9898\u6574\u5408\u5230\u5de5\u4f5c\u6d41\u7a0b\u4e2d<\/strong><\/h2>\n<ol>\n<li>\u5c06\u6807\u9898\u548c\u4e3b\u9898\u653e\u5728\u4e00\u8d77\u89c4\u5212\u3002.<\/li>\n<li>\u5728\u64b0\u5199\u6807\u9898\u524d\uff0c\u5e94\u8003\u8651\u5230\u60a8\u60f3\u8981\u6fc0\u53d1\u7684\u60c5\u611f\u6216\u9700\u6c42\u3002.<\/li>\n<li>\u53d1\u9001\u524d\uff0c\u68c0\u67e5\u60a8\u5728\u4e0d\u540c\u7535\u5b50\u90ae\u4ef6\u5e73\u53f0\u4e0a\u7684\u53ef\u89c1\u5ea6\u3002.<\/li>\n<li>\u67e5\u770b\u5b83\u5982\u4f55\u9002\u5e94\u79fb\u52a8\u8bbe\u5907\u4e0a\u7684\u9884\u89c8\u7a7a\u95f4\u3002.<\/li>\n<li>\u6839\u636e\u6d3b\u52a8\u7c7b\u578b\u8c03\u6574\u8bed\u6c14\u548c\u5185\u5bb9\uff1a\u4fe1\u606f\u578b\u3001\u5ba3\u4f20\u578b\u3001\u5173\u7cfb\u578b\u6216\u5176\u4ed6\u3002.<\/li>\n<\/ol>\n<p>\u9884\u6807\u9898\u662f\u4e00\u4e2a\u4e0d\u9700\u8981\u5f88\u591a\u8d44\u6e90\u7684\u5143\u7d20\uff0c\u4f46\u5982\u679c\u6709\u7b56\u7565\u5730\u4f7f\u7528\u5b83\uff0c\u5176\u5f71\u54cd\u4f1a\u975e\u5e38\u5927\u3002.<\/p>\n<h2><strong>\u5982\u4f55\u5728 MasterBase\u00ae \u4e2d\u521b\u5efa\u548c\u4f18\u5316\u9884\u5f00\u5934\u3002<\/strong><\/h2>\n<p>\u5728 MasterBase\u00ae \u4e2d\u521b\u5efa\u4e00\u4e2a\u597d\u7684\u9884\u6807\u9898\u975e\u5e38\u7b80\u5355\uff0c\u800c\u4e14\u5b8c\u5168\u53ef\u4ee5\u901a\u8fc7\u8425\u9500\u6d3b\u52a8\u7f16\u8f91\u5668\u8fdb\u884c\u63a7\u5236\u3002\u6bcf\u4e2a\u6a21\u677f\u90fd\u6709\u4e00\u4e2a\u7279\u5b9a\u5b57\u6bb5\uff0c\u7528\u4e8e\u5b9a\u4e49\u6536\u4ef6\u7bb1\u4e2d\u4e3b\u9898\u884c\u65c1\u8fb9\u7684\u6587\u672c\u3002.<\/p>\n<p>\u60a8\u53ea\u9700\u5728 \u201c\u9884\u89c8 \u201d\u6216 \u201c\u4e3b\u9898\u5907\u9009\u6587\u672c \u201d\u533a\u57df\u8f93\u5165\u6807\u9898\u524d\u7684\u6587\u5b57\u3002\u5728\u8fd9\u91cc\uff0c\u60a8\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u7684\u4ea4\u6d41\u76ee\u7684\u5199\u51fa\u7b80\u77ed\u3001\u76f4\u63a5\u7684\u53e5\u5b50\u3002.<\/p>\n<p>MasterBase\u00ae \u8fd8\u5141\u8bb8\u60a8\u5728\u4e0d\u540c\u8bbe\u5907\u4e0a\u9884\u89c8\u9884\u6807\u9898\uff1a\u624b\u673a\u3001\u5e73\u677f\u7535\u8111\u548c\u53f0\u5f0f\u673a\u3002\u60a8\u53ef\u4ee5\u5728\u4e0d\u540c\u7684\u9884\u6807\u9898\u7248\u672c\u4e4b\u95f4\u8fdb\u884c\u81ea\u52a8 A\/B \u6d4b\u8bd5\uff0c\u6bd4\u8f83\u7ed3\u679c\u5e76\u9009\u62e9\u6253\u5f00\u7387\u6700\u9ad8\u7684\u7248\u672c\u3002.<\/p>\n<p>\u8fd9\u79cd\u7075\u6d3b\u6027\u4f7f\u6bcf\u6b21\u6d3b\u52a8\u90fd\u80fd\u5c06\u521b\u610f\u3001\u4e2a\u6027\u5316\u548c\u771f\u5b9e\u6570\u636e\u7ed3\u5408\u8d77\u6765\uff0c\u660e\u663e\u63d0\u9ad8\u90ae\u4ef6\u7684\u76f8\u5173\u6027\u3002.<\/p>\n<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"800\" height=\"256\" data-attachment-id=\"24097\" data-permalink=\"https:\/\/masterbase.com\/zh\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/pre-encabezado-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/Pre-Encabezado-2.png?fit=1458%2C467&amp;ssl=1\" data-orig-size=\"1458,467\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Pre Encabezado 2\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/Pre-Encabezado-2.png?fit=800%2C256&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2025\/10\/Pre-Encabezado-2-1024x328.png?resize=800%2C256&#038;ssl=1\" alt=\"\u524d\u6807\u9898 2\" class=\"wp-image-24097\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/Pre-Encabezado-2.png?resize=1024%2C328&amp;ssl=1 1024w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/Pre-Encabezado-2.png?resize=300%2C96&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/Pre-Encabezado-2.png?resize=768%2C246&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/Pre-Encabezado-2.png?resize=18%2C6&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/Pre-Encabezado-2.png?w=1458&amp;ssl=1 1458w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u7ed3\u8bba<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4fe1\u606f\u4e89\u593a\u6ce8\u610f\u529b\u7684\u65f6\u5019\uff0c\u5206\u79d2\u5fc5\u4e89\u3002\u9884\u6807\u9898\u662f\u60a8\u5efa\u7acb\u8054\u7cfb\u3001\u6fc0\u53d1\u597d\u5947\u5fc3\u5e76\u8d62\u5f97\u51b3\u5b9a\u6027\u70b9\u51fb\u7684\u673a\u4f1a\u3002\u5b83\u662f\u5174\u8da3\u548c\u884c\u52a8\u4e4b\u95f4\u7684\u6865\u6881\uff0c\u638c\u63e1\u4e86\u5b83\u7684\u4f7f\u7528\u65b9\u6cd5\uff0c\u5c31\u80fd\u4f7f\u60a8\u7684\u5e7f\u544a\u6d3b\u52a8\u4ece\u65e0\u4eba\u95ee\u6d25\u5230\u4ea7\u751f\u6548\u679c\u3002.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u800c\u8981\u4f7f\u8fd9\u4e00\u8fc7\u7a0b\u53d6\u5f97\u6210\u529f\uff0c\u4e00\u4e2a\u5f3a\u5927\u3001\u7075\u6d3b\u4e14\u7ecf\u9a8c\u4e30\u5bcc\u7684\u5e73\u53f0\u662f\u5173\u952e\u3002 <strong>\u4e07\u4e8b\u8fbe\u57fa\u5730<\/strong> \u662f\u60a8\u5f00\u5c55\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u7684\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u3002\u51ed\u501f\u5728\u591a\u4e2a\u56fd\u5bb6 20 \u591a\u5e74\u7684\u7ecf\u9a8c\uff0c\u5b83\u53ef\u4ee5\u5e2e\u52a9\u50cf\u8d35\u516c\u53f8\u8fd9\u6837\u7684\u4f01\u4e1a\u8fdb\u884c\u7cbe\u51c6\u3001\u81ea\u4fe1\u548c\u6709\u6548\u7684\u6c9f\u901a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"14081\" data-permalink=\"https:\/\/masterbase.com\/zh\/mejora-tus-tasas-de-apertura-utilizando-preencabezados\/masterbase\/captura-de-pantalla-2024-05-08-115813\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Estructura de un mensaje en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=372%2C237&#038;ssl=1\" alt=\"\u7535\u5b50\u4e66 \u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4fe1\u606f\u7684\u7ed3\u6784\" class=\"wp-image-14081\" style=\"aspect-ratio:1.5697250981792217;width:488px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u9884\u6807\u9898\u662f\u4e00\u4e2a\u5173\u952e\u7684\u8d44\u6e90\uff0c\u4f46\u7ecf\u5e38\u88ab\u5ffd\u89c6\uff0c\u5b83\u4e0e\u4e3b\u9898\u884c\u4e00\u6837\u80fd\u5f71\u54cd\u6253\u5f00\u7387\u3002.<\/p>","protected":false},"author":239642484,"featured_media":24253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 dar tanta importancia al preencabezado - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/zh\/\u4e3a\u4ec0\u4e48\u5982\u6b64\u91cd\u89c6\u524d\u6807\u9898\uff1f\/\u4e3b\u57fa\u5730\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 dar tanta importancia al preencabezado - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El preencabezado es un recurso clave, aunque muchas veces olvidado, que puede influir tanto como el asunto en la tasa de apertura.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/zh\/\u4e3a\u4ec0\u4e48\u5982\u6b64\u91cd\u89c6\u524d\u6807\u9898\uff1f\/\u4e3b\u57fa\u5730\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-10T17:49:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-16T15:45:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email01.png?fit=455%2C397&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"455\" \/>\n\t<meta property=\"og:image:height\" content=\"397\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/por-que-dar-tanta-importancia-al-preencabezado\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/por-que-dar-tanta-importancia-al-preencabezado\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Por qu\u00e9 dar tanta importancia al preencabezado\",\"datePublished\":\"2025-10-10T17:49:19+00:00\",\"dateModified\":\"2025-10-16T15:45:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/por-que-dar-tanta-importancia-al-preencabezado\\\/masterbase\\\/\"},\"wordCount\":1366,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/por-que-dar-tanta-importancia-al-preencabezado\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/email01.png?fit=455%2C397&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/por-que-dar-tanta-importancia-al-preencabezado\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/por-que-dar-tanta-importancia-al-preencabezado\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/por-que-dar-tanta-importancia-al-preencabezado\\\/masterbase\\\/\",\"name\":\"Por qu\u00e9 dar tanta importancia al preencabezado - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/por-que-dar-tanta-importancia-al-preencabezado\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/por-que-dar-tanta-importancia-al-preencabezado\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/email01.png?fit=455%2C397&ssl=1\",\"datePublished\":\"2025-10-10T17:49:19+00:00\",\"dateModified\":\"2025-10-16T15:45:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/por-que-dar-tanta-importancia-al-preencabezado\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/por-que-dar-tanta-importancia-al-preencabezado\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/por-que-dar-tanta-importancia-al-preencabezado\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/email01.png?fit=455%2C397&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/email01.png?fit=455%2C397&ssl=1\",\"width\":455,\"height\":397,\"caption\":\"Pre Encabezado email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/por-que-dar-tanta-importancia-al-preencabezado\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por qu\u00e9 dar tanta importancia al preencabezado\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u4e3a\u4ec0\u4e48\u9884\u538b\u5934\u5982\u6b64\u91cd\u8981 - MasterBase\u00ae\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/zh\/\u4e3a\u4ec0\u4e48\u5982\u6b64\u91cd\u89c6\u524d\u6807\u9898\uff1f\/\u4e3b\u57fa\u5730\/","og_locale":"zh_CN","og_type":"article","og_title":"Por qu\u00e9 dar tanta importancia al preencabezado - MasterBase\u00ae","og_description":"El preencabezado es un recurso clave, aunque muchas veces olvidado, que puede influir tanto como el asunto en la tasa de apertura.","og_url":"https:\/\/masterbase.com\/zh\/\u4e3a\u4ec0\u4e48\u5982\u6b64\u91cd\u89c6\u524d\u6807\u9898\uff1f\/\u4e3b\u57fa\u5730\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-10-10T17:49:19+00:00","article_modified_time":"2025-10-16T15:45:13+00:00","og_image":[{"width":455,"height":397,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email01.png?fit=455%2C397&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"Alejandro Dur\u00e1n","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"7 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/es\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Por qu\u00e9 dar tanta importancia al preencabezado","datePublished":"2025-10-10T17:49:19+00:00","dateModified":"2025-10-16T15:45:13+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/es\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/"},"wordCount":1366,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/es\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email01.png?fit=455%2C397&ssl=1","articleSection":["Email Marketing"],"inLanguage":"zh-Hans","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/es\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/es\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/","url":"https:\/\/masterbase.com\/es\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/","name":"\u4e3a\u4ec0\u4e48\u9884\u538b\u5934\u5982\u6b64\u91cd\u8981 - MasterBase\u00ae\u3002","isPartOf":{"@id":"https:\/\/masterbase.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/es\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/es\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email01.png?fit=455%2C397&ssl=1","datePublished":"2025-10-10T17:49:19+00:00","dateModified":"2025-10-16T15:45:13+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/es\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/es\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/masterbase.com\/es\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email01.png?fit=455%2C397&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email01.png?fit=455%2C397&ssl=1","width":455,"height":397,"caption":"Pre Encabezado email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/es\/por-que-dar-tanta-importancia-al-preencabezado\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"Por qu\u00e9 dar tanta importancia al preencabezado"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/uk\/#website","url":"https:\/\/masterbase.com\/uk\/","name":"\u4e07\u4e8b\u8fbe\u57fa\u5730","description":"\u4e3a\u60a8\u5de5\u4f5c\u7684\u81ea\u52a8\u88c5\u7f6e","publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/uk\/#organization","name":"\u4e07\u4e8b\u8fbe\u57fa\u5730","url":"https:\/\/masterbase.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"\u9996\u5e2d\u8425\u9500\u5b98","url":"https:\/\/masterbase.com\/zh\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email01.png?fit=455%2C397&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1KX","_links":{"self":[{"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/posts\/6755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/comments?post=6755"}],"version-history":[{"count":8,"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/posts\/6755\/revisions"}],"predecessor-version":[{"id":24272,"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/posts\/6755\/revisions\/24272"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/media\/24253"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/media?parent=6755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/categories?post=6755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/tags?post=6755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}