{"id":6740,"date":"2025-11-01T21:43:00","date_gmt":"2025-11-01T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6740"},"modified":"2025-11-11T18:57:56","modified_gmt":"2025-11-11T16:57:56","slug":"%e6%89%93%e5%bc%80%e7%8e%87%e6%98%af%e8%a1%a1%e9%87%8f%e8%90%a5%e9%94%80%e6%b4%bb%e5%8a%a8%e6%88%90%e5%8a%9f%e4%b8%8e%e5%90%a6%e7%9a%84%e8%89%af%e5%a5%bd%e6%8c%87%e6%a0%87%e5%90%97%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/masterbase.com\/zh\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/","title":{"rendered":"\u6253\u5f00\u7387\u662f\u8861\u91cf\u8425\u9500\u6d3b\u52a8\u6210\u529f\u4e0e\u5426\u7684\u826f\u597d\u6307\u6807\u5417\uff1f"},"content":{"rendered":"

\u8fd9\u53d6\u51b3\u4e8e\u60a8\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u7684\u6700\u7ec8\u76ee\u6807\u3002<\/strong><\/h2>\n

Para m\u00ed, personalmente, no tiene mucha validez, sobre todo si queremos interactuar y conocer los gustos y las preferencias de la audiencia.<\/p>\n

\u957f\u671f\u4ee5\u6765\uff0c\u6253\u5f00\u7387\u4e00\u76f4\u88ab\u8ba4\u4e3a\u662f\u8861\u91cf\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u6548\u679c\u7684\u76f8\u5173\u6307\u6807\u3002<\/p>\n

La tasa de apertura no es capaz de decirnos qu\u00e9 pas\u00f3, m\u00e1s all\u00e1 de si se ha abierto o no el email. No podemos saber qu\u00e9 pas\u00f3 una vez abierto.<\/p>\n

\u662f\u5426\u5df2\u6253\u5f00\u7acb\u5373\u5220\u9664\uff0c\u662f\u5426\u5df2\u5b9e\u9645\u9605\u8bfb\uff0c\u9605\u8bfb\u4e86\u4ec0\u4e48\uff1f<\/h3>\n

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\u4f46\u662f\uff0c\u5982\u679c\u60a8\u70b9\u51fb\u90ae\u4ef6\u65f6\uff0c\u90ae\u4ef6\u4f1a\u81ea\u52a8\u9884\u89c8\uff0c\u5e76\u88ab\u62a5\u544a\u4e3a\u5df2\u6253\u5f00\uff0c\u4f46\u5b9e\u9645\u4e0a\u5374\u88ab\u7acb\u5373\u5220\u9664\u4e86\u5462\uff1f<\/p>\n

\u5f52\u6839\u7ed3\u5e95\uff0c\u4ecd\u6709\u8bb8\u591a\u95ee\u9898\u65e0\u52a9\u4e8e\u6211\u4eec\u4e86\u89e3\u8fd9\u573a\u8fd0\u52a8\u662f\u5426\u6210\u529f\u3002<\/p>\n

Por otro lado, con la tasa de apertura no conseguimos ninguna informaci\u00f3n en t\u00e9rminos de interactividad del lector con el email.<\/p>\n

\u70b9\u51fb\u4e0e\u6253\u5f00<\/strong><\/h2>\n

\u6211\u8ba4\u4e3a\uff0c\u70b9\u51fb\u7387\u662f\u8861\u91cf\u6548\u679c\u7684\u4e00\u4e2a\u76f8\u5173\u6307\u6807\u3002<\/p>\n

\u9996\u5148\uff0c\u5b83\u4e3a\u6211\u4eec\u63d0\u4f9b\u4e86\u53d7\u4f17\u5bf9\u7535\u5b50\u90ae\u4ef6\u5185\u5bb9\u7684\u4e92\u52a8\u7a0b\u5ea6\uff08\u5174\u8da3\uff09\u7684\u771f\u5b9e\u4fe1\u606f\u3002<\/p>\n

Nos dice qu\u00e9 le interesa a qui\u00e9n. Todos los que hicieron clic en azul les gusta el azul, todos los que hicieron clic en rojo, les gusta el rojo. Luego, para la pr\u00f3xima campa\u00f1a a realizar, se enviar\u00e1 azul a los que eligieron azul.<\/p>\n

Esto sin duda ayuda a saber y a aprender a conocer a tu audiencia<\/strong>, mejorando as\u00ed la efectividad de tus comunicaciones<\/strong>.<\/p>\n

El clic tambi\u00e9n ayuda a que las personas avancen en el proceso comunicacional, pasando del email a la vista a tu sitio web<\/strong>, a una landing page, en busca de la conversi\u00f3n deseada.<\/p>\n

\u4f46\u6253\u5f00\u7387\u5e76\u4e0d\u5168\u662f\u9ed1\u8272\u7684\u3002<\/h3>\n

\u867d\u7136\u6709\u5176\u7f3a\u70b9\uff0c\u4f46\u6253\u5f00\u7387\u8fd8\u662f\u6709\u4ef7\u503c\u7684\uff0c\u5c24\u5176\u662f\u5728\u751f\u6210\u8bc1\u636e\u65b9\u9762\u3002<\/p>\n

Est\u00e1 estudiado que el asunto de un mensaje influye hasta en un 80% en la decisi\u00f3n de abrir o no \u00e9ste. Dado eso, es fundamental que no adivines cu\u00e1l va a ser el mejor asunto a incluir en tu email, sino que generes pruebas.<\/p>\n

\u8fd9\u5c31\u662f\u6253\u5f00\u7387\u3002\u8981\u77e5\u9053\u54ea\u4e2a\u4e3b\u9898\u5728\u6d4b\u8bd5\u4e2d\u6700\u6709\u6548\uff0c\u6700\u597d\u7684\u529e\u6cd5\u5c31\u662f\u901a\u8fc7\u6253\u5f00\u7387\u3002<\/p>\n

Por ejemplo, si se env\u00eda a un primer grupo de 500 emails un asunto A, y a un segundo grupo de 500 emails un asunto B, siendo ambos grupos de caracter\u00edsticas homog\u00e9neas y se descubre que la tasa de apertura del primer grupo fue de un 10% y la del segundo grupo de un 30%, es muy f\u00e1cil saber que el asunto B es el que hay que enviar a toda la base.<\/p>\n

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La tasa de apertura representa el primer ‘obst\u00e1culo’ para acercarse a tu objetivo final<\/strong>.<\/h3>\n

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\u90a3\u4e48\uff0c\u60a8\u8ba4\u4e3a\u6253\u5f00\u7387\u5982\u4f55\uff1f<\/h3>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

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