{"id":6558,"date":"2023-01-17T21:43:00","date_gmt":"2023-01-17T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6558"},"modified":"2024-01-09T16:42:16","modified_gmt":"2024-01-09T14:42:16","slug":"%e5%b8%82%e5%9c%ba%e8%90%a5%e9%94%80%e7%9a%84%e7%9b%b8%e5%85%b3%e6%80%a7","status":"publish","type":"post","link":"https:\/\/masterbase.com\/zh\/la-relevancia-en-marketing-hacia-donde-va\/masterbase\/","title":{"rendered":"\u8425\u9500\u7684\u76f8\u5173\u6027--\u4f55\u53bb\u4f55\u4ece\uff1f"},"content":{"rendered":"<p style=\"text-align: justify;\">\u5728\u8fc7\u53bb\u7684\u4e00\u7bc7\u540d\u4e3a <a style=\"user-select: auto;\" href=\"http:\/\/www.linkedin.com\/pulse\/4-pasos-para-crear-mensajes-relevantes-en-email-duran-mc-coy\" target=\"_blank\" rel=\"noopener\">\u521b\u5efa\u76f8\u5173\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u4fe1\u606f\u7684 4 \u4e2a\u6b65\u9aa4<\/a> \u6211\u5b9a\u4e49\u4e86\u76f8\u5173\u6027\uff0c\u8be6\u7ec6\u8bf4\u660e\u4e86\u5176\u91cd\u8981\u6027\uff0c\u5e76\u6982\u8ff0\u4e86\u521b\u5efa\u76f8\u5173\u4fe1\u606f\u7684 4 \u4e2a\u6b65\u9aa4\u3002<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">\u73b0\u5728\u662f\u65f6\u5019\u770b\u770b\u76f8\u5173\u6027\u7684\u53d1\u5c55\u65b9\u5411\u4e86\uff0c\u8fd9\u8981\u5f52\u529f\u4e8e\u4e09\u4e2a\u4e3b\u8981\u56e0\u7d20\uff1a\u5b9e\u73b0\u76f8\u5173\u6027\u7684\u66f4\u591a\u66f4\u597d\u7684\u6280\u672f\u3001\u4e3a\u8fd9\u4e9b\u6280\u672f\u63d0\u4f9b\u652f\u6301\u7684\u6570\u636e\uff0c\u4ee5\u53ca\u6700\u6709\u6548\u5730\u5f15\u5bfc\u4eba\u4eec\u52aa\u529b\u5b9e\u73b0\u5168\u9762\u76f8\u5173\u6027\u7684\u6218\u7565\u3002<\/p>\n<p style=\"text-align: justify;\">\u4ee5\u4e0b\u662f\u4e00\u7bc7\u6709\u8da3\u7684\u6587\u7ae0 <a style=\"user-select: auto;\" href=\"http:\/\/www.linkedin.com\/in\/david-daniels-0055732\" target=\"_blank\" rel=\"noopener\">\u6234\u7ef4-\u4e39\u5c3c\u5c14\u65af<\/a> The Revancy Group \u516c\u53f8\u7684\u4e00\u4f4d\u4e13\u5bb6\u63cf\u8ff0\u4e86\u8425\u9500\u76f8\u5173\u6027\u7684\u65b0\u672a\u6765\u3002<\/p>\n<p style=\"text-align: justify;\">\u5728\u76f8\u5173\u6027\u65b9\u9762\uff0c\u6211\u4eec\u6b63\u5728\u8fc5\u901f\u8fdb\u5165\u4e00\u4e2a\u65b0\u7684\u9636\u6bb5\uff0c\u672a\u6765\u5c06\u4ece\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u8f6c\u53d8\u4e3a\u60c5\u5883\u7b56\u7565\uff0c\u4ee5\u63d0\u4f9b\u771f\u6b63\u7684\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u5373 \"\u4e2a\u6027\u5316\"\u3002 <strong style=\"font-weight: bold;\">\"\u4eba\u672c\u8425\u9500\"\uff08People-BasedMarketing\uff09\u3002<\/strong><\/p>\n<p style=\"text-align: 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55%\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u4f1a\u5ffd\u7565\u6216\u62d2\u7edd\u4e0e\u81ea\u5df1\u65e0\u5173\u7684\u4fe1\u606f\u3002<\/strong><\/p>\n<h3 style=\"text-align: justify;\">\u76f8\u5173\u6027\u4e4b\u65c5<\/h3>\n<ul style=\"text-align: justify;\">\n<li><strong style=\"font-weight: bold;\">\u5206\u6bb5\uff1a<\/strong> \u51e0\u5341\u5e74\u6765\uff0c\u8fd9\u4e00\u76f4\u662f\u76f4\u9500\u548c\u6570\u5b57\u8425\u9500\u7684\u57fa\u7840\u3002\u5728\u8fd9\u79cd\u65b9\u6cd5\u4e2d\uff0c\u8425\u9500\u4eba\u5458\u5229\u7528\u5ba2\u6237\u5173\u7cfb\u8425\u9500 (CRM)\u3001\u9891\u7387\u548c\u8d27\u5e01 (RFM) \u6570\u636e\uff0c\u8fd9\u4e9b\u6570\u636e\u63d0\u4f9b\u4e86\u5ba2\u6237\u5173\u7cfb\u7684\u4f20\u7edf\u5386\u53f2\u89c6\u56fe\u3002<\/li>\n<li><strong style=\"font-weight: bold;\">\u80cc\u666f\uff1a<\/strong> \u8fd9\u5c31\u662f\u6211\u4eec\u4eca\u5929\u6240\u5904\u7684\u65f6\u4ee3\u3002\u4e0a\u4e0b\u6587\u300b\u5229\u7528\u4e86\u7cbe\u51c6\u8425\u9500\u7684\u6700\u4f73\u65b9\u9762\uff0c\u5305\u62ec\u5229\u7528 <strong style=\"font-weight: bold;\">\u5b9e\u65f6\u6570\u636e<\/strong> \u4f7f\u7528\u57fa\u4e8e\u4e8b\u4ef6\u7684\u4fe1\u606f\u6765\u89e6\u53d1\u901a\u4fe1\u6216\u4f5c\u4e3a\u9884\u6d4b\u6a21\u578b\u7684\u6570\u636e\u8f93\u5165\u3002\u5982\u679c\u8bf4\u8fc7\u53bb\u7684\u884c\u4e3a\u662f\u672a\u6765\u884c\u4e3a\u7684\u6700\u4f73\u9884\u6d4b\u6307\u6807\uff0c\u90a3\u4e48\u60c5\u5883\u6570\u636e\u4e4b\u6240\u4ee5\u80fd\u53d1\u6325\u4f5c\u7528\uff0c\u90e8\u5206\u539f\u56e0\u5728\u4e8e\u8fc7\u53bb\u7684\u884c\u4e3a\u53ef\u4ee5\u662f\u6700\u8fd1\u51e0\u5206\u949f\u3001\u51e0\u5c0f\u65f6\u6216\u51e0\u5929\u7684\u884c\u4e3a\u3002\u8fd9\u662f\u63d0\u9ad8\u8425\u9500\u51c6\u786e\u6027\u7684\u5fc5\u8981\u6b65\u9aa4\u3002<\/li>\n<li><strong style=\"font-weight: bold;\">\u4eba\uff1a<\/strong> \u4ee5\u4eba\u4e3a\u672c\u7684\u8425\u9500\uff08PBM\uff09\u662f\u6211\u4eec\u76ee\u524d\u6240\u4ece\u4e8b\u7684\u8425\u9500\u5de5\u4f5c\u7684\u4e00\u4e2a\u65b0\u5174\u65b9\u9762\u3002\u5b83\u5c06\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406\uff08CRM\uff09\u6570\u636e\u4e0e\u672a\u77e5\u6570\u636e\u76f8\u878d\u5408\uff0c\u5c06\u5ba2\u6237\u89c6\u4e3a\u4e00\u4e2a\u4eba\u3002<\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\">\u8fd9\u79cd \"\u4ee5\u4eba\u4e3a\u672c\u7684\u8425\u9500 \"\u7406\u5ff5\u9996\u6b21\u5141\u8bb8\u8425\u9500\u4eba\u5458\u5355\u72ec\u4f46\u5927\u89c4\u6a21\u5730\u4ee5\u4eba\u4e3a\u76ee\u6807\u3002\u8fd9\u79cd\u65b9\u6cd5\u5141\u8bb8\u8425\u9500\u4eba\u5458\u5b9e\u65bd\u57fa\u4e8e\u8eab\u4efd\u7684\u6301\u4e45\u751f\u547d\u5468\u671f\u6216\u4e00\u6b21\u6027\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n<p style=\"text-align: justify;\">\u672a\u6765\u7684\u76f8\u5173\u6027\u7531\u4ee5\u4e0b\u65b9\u9762\u7ec4\u6210 <strong style=\"font-weight: bold;\">4 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bold;\">\u672a\u6765\u7684\u76f8\u5173\u6027\u9700\u8981\u51c6\u786e\u7684\u5b9e\u65f6\u6570\u636e\u6765\u8fdb\u884c\u7ec6\u5206\u548c\u5206\u6790\u3002<\/strong><\/h3>\n<p>\u672a\u6765\u7684\u76f8\u5173\u6027\u9700\u8981\u51c6\u786e\u7684\u5b9e\u65f6\u6570\u636e\u6765\u8fdb\u884c\u5b9a\u4f4d\u548c\u5206\u6790\u3002\u8425\u9500\u4eba\u5458\u8d8a\u6765\u8d8a\u591a\u5730\u4f7f\u7528\u5b9e\u65f6\u6570\u636e\u6765\u63d0\u9ad8\u8425\u9500\u6d3b\u52a8\u7684\u51c6\u786e\u6027\u3002<\/p>\n<p style=\"text-align: justify;\">\u5b9e\u65f6\u6570\u636e\uff0c\u5982\u4f4d\u7f6e\u3001\u7f51\u7edc\u4e8b\u4ef6\u6570\u636e\uff0c\u751a\u81f3\u5929\u6c14\uff0c\u90fd\u80fd\u663e\u8457\u63d0\u9ad8\u76f8\u5173\u6027\u7684\u51c6\u786e\u6027\u3002\u5bf9\u884c\u4e3a\u8981\u7d20\u91c7\u53d6\u5b9e\u65f6\u884c\u52a8\u7684\u80fd\u529b\u5c06\u63a8\u8fdb\u8425\u9500\u6d3b\u52a8\u7684\u80cc\u666f\u548c\u7ed3\u679c\u3002<\/p>\n<p style=\"text-align: justify;\">\u6570\u636e\u536b\u751f\u548c\u6570\u636e\u4e30\u5bcc\u4e5f\u662f\u672a\u6765\u76f8\u5173\u6027\u7684\u57fa\u672c\u8981\u7d20\u3002\u8425\u9500\u4eba\u5458\u5728\u5f00\u59cb\u5168\u9762\u6574\u5408\u5df2\u77e5\u548c\u672a\u77e5\u5ba2\u6237\u6570\u636e\uff08\u5373\u8eab\u4efd\u7ba1\u7406\uff09\u4e4b\u524d\uff0c\u5fc5\u987b\u4f7f\u7528\u5e72\u51c0\u7684\u6570\u636e\u3002<\/p>\n<h3 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">\u673a\u5668\u5b66\u4e60\u548c\u4eba\u5de5\u667a\u80fd\u662f\u5fc5\u8981\u7684\uff0c\u800c\u4e14\u53d1\u5c55\u8fc5\u901f\u3002<\/strong><\/h3>\n<p style=\"text-align: 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