{"id":6487,"date":"2024-03-06T13:05:32","date_gmt":"2024-03-06T11:05:32","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6487"},"modified":"2024-03-09T20:50:16","modified_gmt":"2024-03-09T18:50:16","slug":"%e5%ba%94%e9%81%bf%e5%85%8d%e7%9a%84-3-%e4%b8%aa%e7%94%b5%e5%ad%90%e9%82%ae%e4%bb%b6%e8%90%a5%e9%94%80%e5%86%85%e5%ae%b9%e9%94%99%e8%af%af","status":"publish","type":"post","link":"https:\/\/masterbase.com\/zh\/3-errores-de-contenido-en-email-marketing-que-debes-evitar\/masterbase\/","title":{"rendered":"\u5e94\u907f\u514d\u7684 3 \u4e2a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5185\u5bb9\u9519\u8bef"},"content":{"rendered":"

<\/p>\n

\u5927\u591a\u6570\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u53ea\u4f1a\u4e0e\u4e2a\u6027\u5316\u4fe1\u606f\u4e92\u52a8\u3002\u56e0\u6b64\uff0c\u54c1\u724c\u5f88\u96be\u505a\u5230\u4e2a\u6027\u5316\uff0c\u4f46\u8bb8\u591a\u54c1\u724c\u4ecd\u7136\u4f1a\u72af\u4e00\u4e9b\u57fa\u672c\u7684\u81ea\u52a8\u5316\u9519\u8bef\uff0c\u8fd9\u53ef\u80fd\u4f1a\u8ba9\u8d2d\u7269\u8005\u671b\u800c\u5374\u6b65\u3002<\/p>\n

\u4ee5\u4e0b\u662f\u4e09\u79cd\u5e38\u89c1\u7684\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u9519\u8bef\u4ee5\u53ca\u5982\u4f55\u907f\u514d\u8fd9\u4e9b\u9519\u8bef\u3002<\/p>\n

\u8fc7\u591a\u7684\u5b9a\u5236<\/strong><\/h3>\n

\u968f\u7740\u7f51\u7edc\u4e16\u754c\u7684\u84ec\u52c3\u53d1\u5c55\uff0c\u6211\u4eec\u90fd\u89c1\u8fc7\u4e00\u4e9b\u4e2a\u6027\u5316\u7684\u5e7f\u544a\uff0c\u5c24\u5176\u662f\u90a3\u4e9b\u5728\u4e0e\u4ea7\u54c1\u4e92\u52a8\u3001\u63d0\u53ca\u4ea7\u54c1\u6216\u6d4f\u89c8\u4ea7\u54c1\u540e\u51fa\u73b0\u7684\u5e7f\u544a\uff0c\u4ee4\u4eba\u671b\u800c\u751f\u754f\u3002<\/p>\n

\u5c3d\u7ba1 Facebook \u4e00\u518d\u5426\u8ba4\u5b83\u7a83\u542c\u4e86\u4f60\u7684\u5bf9\u8bdd\uff0c\u4f46\u5b83\u56e0\u5176\u57fa\u4e8e\u6570\u636e\u7684\u4ee4\u4eba\u6bdb\u9aa8\u609a\u7136\u7684\u5e7f\u544a\u5b9a\u4f4d\u800c\u9971\u53d7\u6279\u8bc4\uff0c\u800c\u5927\u591a\u6570\u7528\u6237\u751a\u81f3\u4e0d\u77e5\u9053\u8fd9\u5bb6\u793e\u4ea4\u5de8\u5934\u6b63\u5728\u8ddf\u8e2a\u8fd9\u4e9b\u6570\u636e\u3002<\/p>\n

\u867d\u7136\u4eba\u4eec\u503e\u5411\u4e8e\u8ba4\u4e3a\u4e86\u89e3\u7528\u6237\u7684\u4e00\u5207\u5e76\u4e2a\u6027\u5316\u4ed6\u4eec\u7684\u4f53\u9a8c\u662f\u6709\u76ca\u7684\uff0c\u4f46\u8d70\u5f97\u592a\u8fdc\u53ef\u80fd\u4f1a\u4ea7\u751f\u76f8\u53cd\u7684\u6548\u679c\u3002<\/p>\n

\u6211\u4eec\u8ba4\u4e3a\u6700\u597d\u7684\u7b56\u7565\u5c31\u662f\u900f\u660e\u3002\u5bf9\u6536\u96c6\u7684\u6570\u636e\u4fdd\u6301\u900f\u660e\uff0c\u9080\u8bf7\u7528\u6237\u9009\u62e9\u52a0\u5165\u6570\u636e\u6536\u96c6\uff0c\u5e76\u5411\u4ed6\u4eec\u63d0\u4f9b\u6709\u5173\u6536\u96c6\u5185\u5bb9\u548c\u4f7f\u7528\u65b9\u5f0f\u7684\u5177\u4f53\u7ec6\u8282\uff0c\u662f\u5f53\u4eca\u7684\u9996\u9009\u7b56\u7565\u3002<\/p>\n

\u5982\u679c\u60a8\u8981\u6c42\u53d7\u4f17\u901a\u8fc7\u586b\u5199\u8868\u683c\u6ce8\u518c\u4ee5\u63a5\u6536\u65f6\u4e8b\u901a\u8baf\u6216\u535a\u5ba2\u8ba2\u9605\uff0c\u6211\u4eec\u5efa\u8bae\u60a8\u975e\u5e38\u6e05\u695a\u5730\u8bf4\u660e\u4ed6\u4eec\u53ef\u4ee5\u671f\u5f85\u4ec0\u4e48\uff0c\u66f4\u91cd\u8981\u7684\u662f\uff0c\u5982\u679c\u4ed6\u4eec\u60f3\u9000\u51fa\uff0c\u53ef\u4ee5\u5982\u4f55\u9000\u51fa\u3002\u8fd9\u6837\u53ef\u4ee5\u5efa\u7acb\u66f4\u9ad8\u7684\u4fe1\u4efb\u5ea6\uff0c\u5e76\u8868\u660e\u60a8\u786e\u5b9e\u5c06\u7528\u6237\u7684\u6700\u4f73\u5229\u76ca\/\u4f53\u9a8c\u653e\u5728\u5fc3\u4e0a\u3002<\/p>\n

\u540c\u6b65\u6027\u5dee<\/strong><\/h3>\n

\u60f9\u607c\u5ba2\u6237\u7684\u4e00\u4e2a\u4e07\u65e0\u4e00\u5931\u7684\u65b9\u6cd5\u5c31\u662f\u5411\u4ed6\u4eec\u5c55\u793a\u4ed6\u4eec\u559c\u6b22\u7684\u4ea7\u54c1\u5e7f\u544a\uff0c\u4f46\u5f53\u4ed6\u4eec\u70b9\u51fb\u8d2d\u4e70\u65f6\uff0c\u5374\u53d1\u73b0\u4ea7\u54c1\u7f3a\u8d27\u3002\u6216\u8005\uff0c\u4e00\u65e6\u4ed6\u4eec\u4e70\u4e86\uff0c\u5c31\u4f1a\u4e0d\u65ad\u770b\u5230\u540c\u6837\u7684\u5e7f\u544a\u3002<\/p>\n

\u56e0\u6b64\uff0c\u5982\u4eca\u80fd\u591f\u6839\u636e\u4ea7\u54c1\u5e93\u5b58\u6570\u636e\u6309\u8ba1\u5212\u5b9e\u65f6\u53d1\u9001\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u4e0d\u4ec5\u5fc5\u8981\uff0c\u800c\u4e14\u52bf\u5728\u5fc5\u884c\u3002\u8fd9\u6837\uff0c\u60a8\u5c31\u53ef\u4ee5\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u6d3b\u52a8\u5411\u5ba2\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u4fc3\u9500\u548c\u5b9e\u65f6\u4f18\u60e0\uff0c\u4ece\u800c\u6709\u6548\u5730\u5b9e\u73b0\u8f6c\u5316\uff0c\u800c\u4e0d\u662f\u906d\u5230\u6d88\u8d39\u8005\u7684\u62d2\u7edd\u3002<\/p>\n

\u7f3a\u4e4f\u884c\u52a8\u547c\u5401 <\/strong><\/h3>\n

\u6beb\u65e0\u7591\u95ee\uff0c\u60a8\u5df2\u7ecf\u542c\u8bf4\u8fc7\u51e0\u5341\u6b21\uff0c\u60a8\u7684\u5185\u5bb9\u81f3\u5c11\u9700\u8981\u4e00\u4e2a\u884c\u52a8\u53f7\u53ec\uff08CTA\uff09\u3002\u8fd9\u540c\u6837\u9002\u7528\u4e8e\u767b\u9646\u9875\u9762\u3001\u535a\u6587\u548c\u4fe1\u606f\u3002<\/p>\n

\u5982\u679c\u6ca1\u6709\u884c\u52a8\u53f7\u53ec\uff0c\u53d7\u4f17\u5c31\u65e0\u6cd5\u4e86\u89e3\u60a8\u5bf9\u4ed6\u4eec\u7684\u671f\u671b\u3002\u5f53\u7136\uff0c\u4f60\u7684\u8bfb\u8005\u5f88\u806a\u660e\uff0c\u4f46\u8fd9\u5bf9\u4ed6\u4eec\u7684\u8981\u6c42\u592a\u9ad8\u4e86\u3002\u4ed6\u4eec\u4e0d\u662f\u7b97\u547d\u5148\u751f\u3002<\/p>\n

\u9996\u5148\u8981\u660e\u786e\u81ea\u5df1\u7684\u76ee\u6807\u3002<\/p>\n

\u4f60\u671f\u671b\u5f97\u5230\u4ec0\u4e48\u7ed3\u679c\uff1f<\/strong><\/h3>\n

\u60a8\u60f3\u5ba3\u4f20\u81ea\u5df1\u64b0\u5199\u7684\u5185\u5bb9\u5417\uff1f \u60a8\u60f3\u5ba3\u4f20\u5373\u5c06\u63a8\u51fa\u7684\u4ea7\u54c1\u6216\u6d3b\u52a8\u5417\uff1f \u60a8\u60f3\u8fdb\u884c\u9500\u552e\u5417\uff1f<\/p>\n

\u5c06\u4fe1\u606f\u7684\u6587\u5b57\u3001\u56fe\u7247\u548c\u8bbe\u8ba1\u91cd\u70b9\u653e\u5728\u5f15\u5bfc\u8bfb\u8005\u5b9e\u73b0\u8fd9\u4e00\u7ed3\u679c\u4e0a\u3002\u7136\u540e\uff0c\u5728\u53d1\u9001\u4e4b\u524d\uff0c\u786e\u4fdd\u60a8\u7684\u884c\u52a8\u53f7\u53ec\u660e\u786e\u3001\u5438\u5f15\u4eba\uff0c\u5e76\u5f15\u5bfc\u4ed6\u4eec\u5b9e\u73b0\u60a8\u5e0c\u671b\u7684\u7ed3\u679c\u3002<\/p>\n

\u5f88\u5b8c\u7f8e\uff0c\u4f46\u5982\u4f55\u624d\u80fd\u53d1\u51fa\u54cd\u4eae\u7684\u884c\u52a8\u53f7\u53ec\u5462\uff1f\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5efa\u8bae\uff1a<\/p>\n

# 1\uff1a\u8ba9\u60a8\u7684 CTA \u5bb9\u6613\u627e\u5230<\/h3>\n

\u4e0d\u8981\u9690\u85cf\u4f60\u7684\u884c\u52a8\u53f7\u53ec\u3002\u4f7f\u7528\u9c9c\u8273\u7684\u989c\u8272\u3001\u7c97\u4f53\u5b57\u6216\u5927\u6309\u94ae\u3002\u628a\u5b83\u653e\u5728\u663e\u773c\u7684\u5730\u65b9\u3002<\/p>\n

# 2\uff1a\u4f7f\u7528\u6b63\u786e\u7684\u884c\u52a8\u53f7\u53ec\u8bcd<\/h3>\n

\u6587\u5b57\u5f88\u91cd\u8981\u3002\u5982\u679c\u60a8\u7684 CTA \u5185\u5bb9\u67af\u71e5\u6216\u542b\u7cca\u4e0d\u6e05\uff0c\u8bfb\u8005\u53ef\u80fd\u4f1a\u8df3\u8fc7\u5b83\u3002<\/p>\n

\u4f7f\u7528 \"\u9605\u8bfb\u66f4\u591a \"\u6216 \"\u7acb\u5373\u8d2d\u4e70 \"\u7b49\u884c\u52a8\u8bcd\u3002\u4f7f\u7528\u7d27\u8feb\u611f\u3002\u9f13\u52b1\u597d\u5947\u5fc3\u3002<\/p>\n

# 3\uff1a\u4e0d\u8981\u6df7\u6dc6<\/h3>\n

\u8fc7\u591a\u603b\u662f\u4e0d\u597d\u7684\u3002\u5982\u679c\u5728\u4e00\u6761\u4fe1\u606f\u4e2d\u5305\u542b\u591a\u4e2a\u884c\u52a8\u53f7\u53ec\uff0c\u5c31\u4f1a\u4e0e\u5176\u4ed6\u4fe1\u606f\u6df7\u6dc6\uff0c\u8ba9\u53d7\u4f17\u65e0\u6240\u9002\u4ece\u3002<\/p>\n

\u8bfb\u8005\u975e\u4f46\u4e0d\u4f1a\u91c7\u53d6\u4f60\u6240\u671f\u671b\u7684\u884c\u52a8\uff0c\u53cd\u800c\u4f1a\u9009\u62e9\u4e0d\u91c7\u53d6\u4efb\u4f55\u884c\u52a8\u3002<\/p>\n

# 4\uff1a\u91cd\u590d CTA<\/h3>\n

\u9002\u5f53\u65f6\uff0c\u53ef\u591a\u6b21\u91cd\u590d\u60a8\u7684\u884c\u52a8\u53f7\u53ec\u3002<\/p>\n

\u60a8\u8981\u5c3d\u53ef\u80fd\u65b9\u4fbf\u8bfb\u8005\u4ece\u7535\u5b50\u90ae\u4ef6\u76f4\u63a5\u8fdb\u5165\u60a8\u7684\u7f51\u7ad9\u6216\u4ea7\u54c1\u3002\u591a\u6b21\u91cd\u590d\u884c\u52a8\u53f7\u53ec\u4f1a\u8ba9\u4ed6\u4eec\u6709\u66f4\u591a\u673a\u4f1a\u6ce8\u610f\u5230\u5e76\u4e0e\u4e4b\u4e92\u52a8\u3002<\/p>\n

\u00a0<\/p>\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

\u8fd9\u662f\u5e38\u8bc6\uff0c\u4f46\u503c\u5f97\u91cd\u590d\uff1a\u4e2a\u6027\u5316\u662f\u6709\u6548\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u7684\u5173\u952e\uff0c\u56e0\u4e3a\u5b83\u80fd\u63d0\u9ad8\u76f8\u5173\u6027\uff0c\u8ba9\u53d7\u4f17\u9605\u8bfb\u4f60\u7684\u90ae\u4ef6\u5e76\u505a\u4f60\u60f3\u8ba9\u4ed6\u4eec\u505a\u7684\u4e8b\uff0c\u800c\u4e0d\u4ec5\u4ec5\u662f\u6253\u5f00\u90ae\u4ef6\u3002<\/p>","protected":false},"author":239642484,"featured_media":11878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n3 errores de contenido en email marketing que debes evitar - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/zh\/\u5e94\u907f\u514d\u7684-3-\u4e2a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5185\u5bb9\u9519\u8bef\/\u4e3b\u57fa\u5730\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 errores de contenido en email marketing que debes evitar - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Es m\u00e1s que sabido, pero nunca est\u00e1 dem\u00e1s repetirlo: la personalizaci\u00f3n es clave para lograr efectividad en email marketing, ya que aumenta la relevancia y logra que la audiencia, m\u00e1s all\u00e1 de abrir tus mensajes, los lea y haga lo que deseas que haga.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/zh\/\u5e94\u907f\u514d\u7684-3-\u4e2a\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5185\u5bb9\u9519\u8bef\/\u4e3b\u57fa\u5730\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-06T11:05:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-09T18:50:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3errors.png?fit=1024%2C681&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/3-feil-du-bor-unnga-nar-det-gjelder-innhold-i-e-postmarkedsforing\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"3 errores de contenido en email marketing que debes 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