{"id":22919,"date":"2025-07-28T19:43:01","date_gmt":"2025-07-28T16:43:01","guid":{"rendered":"https:\/\/masterbase.com\/es\/?p=22919"},"modified":"2025-07-28T19:43:04","modified_gmt":"2025-07-28T16:43:04","slug":"%e4%bb%8e%e8%af%be%e5%a0%82%e5%88%b0%e7%8e%b0%e5%ae%9e%e4%b8%96%e7%95%8c-masterbase-%e7%9a%84%e8%87%aa%e5%8a%a8%e5%8c%96%e8%af%be%e7%a8%8b%e5%a6%82%e4%bd%95%e5%b0%86%e5%ad%a6%e7%94%9f%e5%9f%b9","status":"publish","type":"post","link":"https:\/\/masterbase.com\/zh\/del-aula-al-mundo-real-como-el-programa-de-automatizacion-de-masterbase-transforma-a-los-estudiantes-en-profesionales\/masterbase\/","title":{"rendered":"\u4ece\u8bfe\u5802\u5230\u771f\u5b9e\u4e16\u754c\uff1aMasterBase\u00ae \u81ea\u52a8\u5316\u8bfe\u7a0b\u5982\u4f55\u5c06\u5b66\u751f\u57f9\u517b\u6210\u4e13\u4e1a\u4eba\u624d"},"content":{"rendered":"<p class=\"wp-block-paragraph\"> \u901a\u8fc7\u4e0e Duoc UC \u5408\u4f5c\u5b9e\u65bd\u7684\u4e13\u4e1a\u5b9e\u4e60\u5e94\u7528\u81ea\u52a8\u5316\u8ba1\u5212\uff0c\u8ba1\u7b97\u673a\u5de5\u7a0b\u4e13\u4e1a\u7684\u6bd5\u4e1a\u73ed\u5b66\u751f\u5f97\u4ee5\u4f53\u9a8c\u771f\u5b9e\u7684\u5de5\u4f5c\u73af\u5883\uff0c\u5f00\u53d1\u5177\u6709\u5b9e\u9645\u5f71\u54cd\u7684\u5e94\u7528\u6280\u672f\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2024 \u5e74\u4e0b\u5b66\u671f\u548c 2025 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\u5411\u5bfc\uff09\u3001\u6309\u9700\u57f9\u8bad\u548c\u4e13\u5bb6\u8f85\u5bfc\uff0c\u4f7f\u5b66\u751f\u80fd\u591f\u81ea\u4e3b\u8d1f\u8d23\u5730\u6784\u5efa\u5b8c\u6574\u7684\u529f\u80fd\u6d41\u7a0b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8def\u6613\u65af-\u963f\u91cc\u4e9a\u65af\uff08Luis Arias\uff09\u662f\u5eb7\u585e\u666e\u897f\u7fc1\u5723\u5b89\u5fb7\u70c8\u65af\u5927\u5b66 DUOC UC \u8ba1\u7b97\u673a\u5de5\u7a0b\u4e13\u4e1a\u7b2c\u4e03\u5b66\u671f\u7684\u5b66\u751f\uff0c\u4e0b\u9762\u6211\u4eec\u5c06\u5206\u4eab\u4ed6\u7684\u7ecf\u5386\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u662f\u4ec0\u4e48\u4fc3\u4f7f\u60a8\u53c2\u52a0 MasterBase\u00ae \u529f\u80fd\u81ea\u52a8\u5316\u9879\u76ee\uff0c\u5b83\u5bf9\u60a8\u7684\u4e13\u4e1a\u57f9\u8bad\u6709\u4f55\u5f71\u54cd\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R:<\/strong> \u81ea\u4ece\u542c\u8bf4\u4e86\u8fd9\u4e2a\u8ba1\u5212\uff0c\u6211\u5c31\u5bf9\u53c2\u4e0e\u4e00\u4e2a\u771f\u6b63\u7684\u81ea\u52a8\u5316\u6280\u672f\u73af\u5883\u7684\u53ef\u80fd\u6027\u975e\u5e38\u611f\u5174\u8da3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u4e00\u76f4\u5f88\u60f3\u4e86\u89e3\u5982\u4f55\u4f18\u5316\u516c\u53f8\u5185\u90e8\u7684\u6d41\u7a0b\uff0c\u6211\u89c9\u5f97\u8fd9\u662f\u4e00\u4e2a\u5177\u4f53\u7684\u673a\u4f1a\uff0c\u53ef\u4ee5\u5c06\u6211\u5728\u8bfe\u5802\u4e0a\u6240\u5b66\u5230\u7684\u77e5\u8bc6\u5e94\u7528\u5230\u5b9e\u8df5\u4e2d\u53bb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u6fc0\u52b1\u6211\u7684\u662f\uff0c\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u4e00\u6b21\u4f20\u7edf\u7684\u5b9e\u8df5\uff0c\u800c\u662f\u4e00\u6b21\u6211\u53ef\u4ee5\u521b\u9020\u51fa\u5177\u6709\u5b9e\u9645\u6548\u679c\u7684\u89e3\u51b3\u65b9\u6848\u7684\u7ecf\u5386\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u5bf9\u6211\u7684\u6559\u80b2\u4ea7\u751f\u4e86\u5de8\u5927\u7684\u5f71\u54cd\u3002\u5b83\u8ba9\u6211\u52a0\u5f3a\u4e86\u5bf9\u6d41\u7a0b\u7684\u8ba4\u8bc6\uff0c\u7406\u89e3\u4e86\u7cbe\u5fc3\u8bbe\u8ba1\u7684\u7cfb\u7edf\u80cc\u540e\u7684\u903b\u8f91\uff0c\u6700\u91cd\u8981\u7684\u662f\uff0c\u8ba9\u6211\u5bf9\u81ea\u5df1\u7684\u60f3\u6cd5\u80fd\u591f\u8f6c\u5316\u4e3a\u6709\u7528\u7684\u89e3\u51b3\u65b9\u6848\u5145\u6ee1\u4fe1\u5fc3\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5728\u53c2\u52a0\u8be5\u8ba1\u5212\u671f\u95f4\uff0c\u60a8\u5b66\u5230\u7684\u4e3b\u8981\u77e5\u8bc6\u548c\u6280\u80fd\u662f\u4ec0\u4e48\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b54\uff1a\u5173\u952e\u7684\u5b66\u4e60\u4e4b\u4e00\u662f\u4e86\u89e3\u5982\u4f55\u4ece\u6e90\u5934\u5f00\u59cb\u8bbe\u8ba1\u6d41\u7a0b\uff0c\u4e0d\u4ec5\u4ece\u4ee3\u7801\u6216\u5de5\u5177\u5f00\u59cb\uff0c\u800c\u4e14\u4ece\u4e1a\u52a1\u903b\u8f91\u548c\u7528\u6237\u4f53\u9a8c\u5f00\u59cb\u3002\u6211\u5b66\u4f1a\u4e86\u5982\u4f55\u4f7f\u7528\u5411\u5bfc\u4e00\u6b65\u4e00\u6b65\u5730\u5efa\u7acb\u6d41\u7a0b\uff0c\u7167\u987e\u5230\u6bcf\u4e2a\u9636\u6bb5\uff0c\u4ee5\u786e\u4fdd\u4ea4\u4e92\u6e05\u6670\u3001\u6d41\u7545\u3001\u6709\u6761\u4e0d\u7d0a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u8fd8\u7ecf\u5e38\u5904\u7406\u52a8\u6001\u8868\u5355\uff0c\u5728\u52a8\u6001\u8868\u5355\u4e2d\uff0c\u7528\u6237\u7684\u6bcf\u4e00\u4e2a\u51b3\u5b9a\u90fd\u53ef\u4ee5\u4fee\u6539\u8868\u5355\u7684\u884c\u4e3a\uff0c\u663e\u793a\u6216\u9690\u85cf\u5b57\u6bb5\uff0c\u8fd9\u8ba9\u6211\u5b66\u5230\u4e86\u5f88\u591a\u5173\u4e8e\u5e94\u7528\u6761\u4ef6\u903b\u8f91\u7684\u77e5\u8bc6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u6211\u8fd8\u5b66\u4f1a\u4e86\u59a5\u5584\u8bb0\u5f55\u6211\u6b63\u5728\u505a\u7684\u4e8b\u60c5\u3001\u6709\u6761\u4e0d\u7d0a\u5730\u5de5\u4f5c\uff0c\u4ee5\u53ca\u5c06\u6bcf\u4e2a\u6d41\u7a0b\u89c6\u4e3a\u66f4\u5927\u4e8b\u60c5\u7684\u4e00\u90e8\u5206\u3002\u4e0e\u5de5\u5177\u76f8\u6bd4\uff0c\u6211\u66f4\u591a\u5730\u5f00\u53d1\u4e86\u4e00\u79cd\u601d\u7ef4\u65b9\u5f0f\uff0c\u4e13\u6ce8\u4e8e\u9ad8\u6548\u3001\u6e05\u6670\u5730\u89e3\u51b3\u5b9e\u9645\u95ee\u9898\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u60a8\u5982\u4f55\u8bc4\u4ef7\u5728\u57f9\u8bad\u671f\u95f4\u4e0e MasterBase\u00ae \u8fd9\u6837\u7684\u6280\u672f\u516c\u53f8\u5408\u4f5c\u7684\u7ecf\u5386\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R:<\/strong> \u8fd9\u662f\u4e00\u6b21\u975e\u5e38\u4e30\u5bcc\u7684\u7ecf\u5386\u3002\u4ece\u4e00\u5f00\u59cb\uff0c\u6211\u5c31\u89c9\u5f97\u81ea\u5df1\u662f\u91cd\u8981\u4e8b\u7269\u7684\u4e00\u90e8\u5206\u3002\u6211\u4e0d\u4ec5\u4ec5\u662f\u4e00\u540d \"\u5b9e\u4e60\u5b66\u751f\"\uff0c\u800c\u662f\u4e00\u540d\u80fd\u591f\u505a\u51fa\u8d21\u732e\u3001\u63d0\u51fa\u5efa\u8bae\u548c\u8fdb\u884c\u5efa\u8bbe\u7684\u4eba\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6700\u8ba9\u6211\u5370\u8c61\u6df1\u523b\u7684\u662f\u516c\u53f8\u7684\u4eba\u6027\u5316\u548c\u4e13\u4e1a\u5316\uff1a\u4ed6\u4eec\u603b\u662f\u613f\u610f\u6307\u5bfc\u6211\uff0c\u4e5f\u613f\u610f\u503e\u542c\u6211\u7684\u610f\u89c1\u3002\u6b64\u5916\uff0c\u4e0e\u5de5\u4f5c\u4e2d\u5b9e\u9645\u4f7f\u7528\u7684\u5de5\u5177\u548c\u65b9\u6cd5\u6253\u4ea4\u9053\uff0c\u8ba9\u6211\u66f4\u6e05\u695a\u5730\u8ba4\u8bc6\u5230\u884c\u4e1a\u7684\u8fd0\u4f5c\u65b9\u5f0f\uff0c\u4ee5\u53ca\u5bf9\u5e0c\u671b\u63d0\u4f9b\u89e3\u51b3\u65b9\u6848\u7684\u4e13\u4e1a\u4eba\u5458\u7684\u671f\u671b\u3002\u8fd9\u7684\u786e\u5f88\u6709\u6311\u6218\u6027\uff0c\u4f46\u4e5f\u6b63\u56e0\u4e3a\u5982\u6b64\uff0c\u624d\u5bf9\u6211\u7684\u6210\u957f\u5927\u6709\u88e8\u76ca\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u5bf9\u4e8e\u5176\u4ed6\u60f3\u7533\u8bf7\u8fd9\u79cd\u6559\u80b2\u673a\u6784\u4e0e\u516c\u53f8\u5408\u4f5c\u9879\u76ee\u7684\u5b66\u751f\uff0c\u60a8\u6709\u4ec0\u4e48\u5efa\u8bae\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R:<\/strong> \u6211\u7684\u5efa\u8bae\u5f88\u7b80\u5355\uff1a\u505a\u5427\u3002\u4e0d\u8981\u4e09\u5fc3\u4e8c\u610f\u3002\u8fd9\u79cd\u8bfe\u7a0b\u4f1a\u6539\u53d8\u4f60\u5bf9\u5b66\u751f\u8eab\u4efd\u7684\u770b\u6cd5\u3002\u5b83\u8ba9\u4f60\u4ece\u4e00\u5f00\u59cb\u5c31\u611f\u53d7\u5230\u4e13\u4e1a\u6027\uff0c\u8ba9\u4f60\u9762\u4e34\u771f\u6b63\u7684\u6311\u6218\uff0c\u8ba9\u4f60\u5728\u5b9e\u8df5\u4e2d\u5b66\u4e60\uff0c\u8bf4\u5230\u5e95\uff0c\u8fd9\u624d\u662f\u6210\u957f\u7684\u6700\u4f73\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6211\u8fd8\u4f1a\u544a\u8bc9\u4ed6\u4eec\u8981\u6562\u4e8e\u63d0\u95ee\uff0c\u6562\u4e8e\u63d0\u51fa\u5efa\u8bae\uff0c\u6562\u4e8e\u8d70\u51fa\u81ea\u5df1\u7684\u8212\u9002\u533a\u3002\u5728\u5b9e\u8df5\u4e2d\uff0c\u6211\u4eec\u4e0d\u80fd\u4e00\u5473\u5730\u987a\u4ece\uff0c\u800c\u662f\u8981\u5145\u5206\u5229\u7528\u6bcf\u4e00\u79cd\u5de5\u5177\uff0c\u4e0e\u90a3\u4e9b\u6700\u4e86\u89e3\u60c5\u51b5\u7684\u4eba\u8fdb\u884c\u6bcf\u4e00\u6b21\u5bf9\u8bdd\u3002\u8fd9\u662f\u4e00\u6b21\u96be\u5f97\u7684\u953b\u70bc\u81ea\u5df1\u548c\u771f\u6b63\u6709\u6240\u4f5c\u4e3a\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u60a8\u8ba4\u4e3a\u4e3a\u4ec0\u4e48\u8981\u8ba9\u66f4\u591a\u516c\u53f8\u4e0e\u6559\u80b2\u673a\u6784\u5efa\u7acb\u8fd9\u79cd\u5408\u4f5c\u5173\u7cfb\uff1f&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R:<\/strong> \u56e0\u4e3a\u8fd9\u662f\u4e00\u79cd\u53cc\u8d62\u7684\u5173\u7cfb\u3002\u4f01\u4e1a\u63a5\u6536\u79ef\u6781\u8fdb\u53d6\u3001\u60f3\u6cd5\u65b0\u9896\u3001\u4e50\u4e8e\u5b66\u4e60\u548c\u8d21\u732e\u7684\u5b66\u751f\u3002\u800c\u5b66\u751f\u5219\u6709\u673a\u4f1a\u63a5\u8fd1\u4e13\u4e1a\u5de5\u4f5c\u7684\u73b0\u5b9e\uff0c\u9762\u5bf9\u5177\u4f53\u7684\u6311\u6218\u548c\u771f\u5b9e\u7684\u6d41\u7a0b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u8fd9\u4e9b\u5408\u4f5c\u6709\u52a9\u4e8e\u7f29\u5c0f\u5b66\u672f\u57f9\u8bad\u4e0e\u5e02\u573a\u771f\u6b63\u9700\u6c42\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002\u5b83\u4eec\u57f9\u517b\u51fa\u7684\u4e13\u4e1a\u4eba\u624d\u51c6\u5907\u66f4\u5145\u5206\u3001\u66f4\u4e86\u89e3\u7ec4\u7ec7\u7684\u8fd0\u4f5c\u65b9\u5f0f\u3001\u66f4\u80fd\u9002\u5e94\u4e0d\u540c\u7684\u73af\u5883\u3002\u5e0c\u671b\u80fd\u6709\u66f4\u591a\u7684\u516c\u53f8\u52a0\u5165\u8fdb\u6765\uff0c\u56e0\u4e3a\u5b83\u4eec\u5bf9\u672a\u6765\u4e13\u4e1a\u4eba\u5458\u7684\u57f9\u8bad\u6240\u80fd\u4ea7\u751f\u7684\u5f71\u54cd\u662f\u5de8\u5927\u7684\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u60a8\u5982\u4f55\u63cf\u8ff0\u8fd9\u6b21\u5b9e\u4e60\u7ecf\u5386\u53ca\u5176\u5728\u60a8\u57f9\u8bad\u8fc7\u7a0b\u4e2d\u7684\u4ef7\u503c\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R: <\/strong>\u8fd9\u662f\u6211\u57f9\u8bad\u8fc7\u7a0b\u4e2d\u7684\u4e00\u6b21\u524d\u524d\u540e\u540e\u7684\u7ecf\u5386\u3002\u6211\u7b2c\u4e00\u6b21\u611f\u89c9\u5230\uff0c\u6211\u4e0d\u4ec5\u4ec5\u662f\u5728\u5b66\u4e60\uff0c\u800c\u662f\u5728\u5236\u4f5c\u4e00\u4e9b\u53ef\u4ee5\u4e3a\u4ed6\u4eba\u6240\u7528\u7684\u5b9e\u7269\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u51e0\u4e2a\u5c0f\u65f6\u7684\u7ec3\u4e60\uff0c\u800c\u662f\u53c2\u4e0e\u4ece\u8bbe\u8ba1\u5230\u6700\u7ec8\u64cd\u4f5c\u7684\u5b8c\u6574\u529f\u80fd\u6d41\u7a0b\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u60a8\u8ba4\u4e3a\u8be5\u8ba1\u5212\u5bf9\u60a8\u4f5c\u4e3a\u672a\u6765\u4e13\u4e1a\u4eba\u5458\u7684\u53d1\u5c55\u6709\u4f55\u5f71\u54cd\uff1f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>R:<\/strong> \u6211\u53d1\u73b0\u8be5\u8ba1\u5212\u975e\u5e38\u5468\u5bc6\uff0c\u56e0\u4e3a\u5b83\u5c06\u81ea\u4e3b\u6027\u548c\u6307\u5bfc\u6027\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u8ba9\u4f60\u771f\u6b63\u5b66\u5230\u4e1c\u897f\u3002\u4f60\u4e0d\u4ec5\u4ec5\u662f\u5728\u590d\u5236\u6b65\u9aa4\uff1a\u4f60\u662f\u5728\u63d0\u51fa\u89e3\u51b3\u65b9\u6848\u3001\u8fed\u4ee3\u60f3\u6cd5\u3001\u89e3\u51b3\u5b9e\u9645\u95ee\u9898\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53e6\u4e00\u4e2a\u7a81\u51fa\u7684\u65b9\u9762\u662f\uff0c\u8be5\u8ba1\u5212\u4e0d\u628a\u4f60\u5f53\u4f5c\u53ea\u662f\u5e2e\u5fd9\u7684\u5b66\u751f\uff0c\u800c\u662f\u628a\u4f60\u5f53\u4f5c\u80fd\u591f\u521b\u9020\u4ef7\u503c\u7684\u4eba\u3002\u8fd9\u5b8c\u5168\u6539\u53d8\u4e86\u4f60\u5bf9\u5f85\u5de5\u4f5c\u7684\u6001\u5ea6\u3002\u6211\u611f\u5230\u6211\u7684\u610f\u89c1\u88ab\u503e\u542c\uff0c\u6211\u8bbe\u8ba1\u7684\u6d41\u7a0b\u53ef\u4ee5\u6539\u8fdb\uff0c\u800c\u4e14\u6709\u4ece\u9519\u8bef\u4e2d\u5b66\u4e60\u7684\u7a7a\u95f4\uff0c\u6ca1\u6709\u6050\u60e7\u3002\u8fd9\u79cd\u81ea\u4fe1\u4e0d\u4ec5\u80fd\u8ba9\u4f60\u6210\u4e3a\u4e00\u540d\u6280\u672f\u4eba\u5458\uff0c\u8fd8\u80fd\u8ba9\u4f60\u6210\u4e3a\u4e00\u540d\u80fd\u591f\u9002\u5e94\u3001\u63d0\u51fa\u5efa\u8bae\u5e76\u4e0d\u65ad\u5b66\u4e60\u7684\u4e13\u4e1a\u4eba\u5458\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/masterbase.com\/zh\/es\/%e5%ad%a6%e9%99%a2\/%e7%8e%b0%e6%9c%89%e8%af%be%e7%a8%8b\/%e5%8f%91%e7%8e%b0%e8%87%aa%e5%8a%a8%e5%8c%96%e8%af%81%e4%b9%a6%e8%af%be%e7%a8%8b\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"368\" data-attachment-id=\"10263\" data-permalink=\"https:\/\/masterbase.com\/zh\/como-la-automatizacion-ha-ido-cambiando-el-escenario-de-la-hoteleria\/masterbase\/banner01-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Banner01-1.png?fit=980%2C451&amp;ssl=1\" data-orig-size=\"980,451\" data-comments-opened=\"1\" 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https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Banner01-1.png?resize=300%2C138&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Banner01-1.png?resize=768%2C353&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Banner01-1.png?resize=18%2C8&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>MasterBase\u00ae 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