{"id":15126,"date":"2024-07-19T13:36:23","date_gmt":"2024-07-19T10:36:23","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=15126"},"modified":"2024-09-13T13:10:45","modified_gmt":"2024-09-13T10:10:45","slug":"%e9%9b%b6%e5%94%ae%e8%87%aa%e5%8a%a8%e5%8c%96%e6%8f%90%e9%ab%98%e8%b4%ad%e7%89%a9%e4%bd%93%e9%aa%8c%e7%9a%84%e6%95%88%e7%8e%87%e5%92%8c%e4%b8%aa%e6%80%a7%e5%8c%96","status":"publish","type":"post","link":"https:\/\/masterbase.com\/zh\/automatizacion-del-retail-eficiencia-y-pesonalizacion-de-la-experiencia-de-compra\/masterbase\/","title":{"rendered":"\u96f6\u552e\u81ea\u52a8\u5316\uff1a\u9ad8\u6548\u548c\u4e2a\u6027\u5316\u7684\u8d2d\u7269\u4f53\u9a8c"},"content":{"rendered":"<h1>\u4e8b\u5b9e\u4e0a\uff0c\u4e00\u4e2a <a href=\"https:\/\/www.startus-insights.com\/innovators-guide\/retail-industry-trends-innovation\/\">\u7814\u7a76<\/a> \u663e\u793a\uff0c\u5728\u63a5\u53d7\u8c03\u67e5\u7684\u516c\u53f8\u4e2d\uff0c14% \u8ba4\u4e3a\u8f66\u95f4\u81ea\u52a8\u5316\u662f 2024 \u5e74\u7684\u9996\u8981\u8d8b\u52bf\u4e4b\u4e00\u3002<\/h1>\n<p>\u96f6\u552e\u81ea\u52a8\u5316\u5229\u7528\u4eba\u5de5\u667a\u80fd\u3001\u673a\u5668\u5b66\u4e60\u3001\u673a\u5668\u4eba\u6280\u672f\u548c\u6570\u636e\u5206\u6790\u7b49\u4e00\u7cfb\u5217\u5de5\u5177\uff0c\u65e8\u5728\u63d0\u9ad8\u8fd0\u8425\u6548\u7387\u3001\u964d\u4f4e\u6210\u672c\u548c\u6539\u5584\u6574\u4f53\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15129\" data-permalink=\"https:\/\/masterbase.com\/zh\/automatizacion-del-retail-eficiencia-y-pesonalizacion-de-la-experiencia-de-compra\/masterbase\/estudio-automatizacion\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?fit=862%2C687&amp;ssl=1\" data-orig-size=\"862,687\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Los consumidores prefieren la automatizaci\u00f3n\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?fit=800%2C638&amp;ssl=1\" class=\"wp-image-15129 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion-300x239.png?resize=490%2C390&#038;ssl=1\" alt=\"\u6d88\u8d39\u8005\u66f4\u559c\u6b22\u81ea\u52a8\u5316 \" width=\"490\" height=\"390\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?resize=300%2C239&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?resize=768%2C612&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?resize=15%2C12&amp;ssl=1 15w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/Estudio-automatizacion.png?w=862&amp;ssl=1 862w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u5728\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u63a2\u8ba8\u51e0\u5bb6\u516c\u53f8\u662f\u5982\u4f55\u6210\u529f\u5b9e\u65bd\u6d41\u7a0b\u81ea\u52a8\u5316\u5e76\u663e\u8457\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\u548c\u8fd0\u8425\u6548\u7387\u7684\u3002<\/p>\n<h2><b>\u96f6\u552e\u4e1a\u7684\u6d41\u7a0b\u81ea\u52a8\u5316<\/b><\/h2>\n<p>\u96f6\u552e\u4e1a\u6d41\u7a0b\u81ea\u52a8\u5316\u7684\u5e94\u7528\u8303\u56f4\u975e\u5e38\u5e7f\u6cdb\uff0c\u4ece\u5e93\u5b58\u7ba1\u7406\u5230\u4e2a\u6027\u5316\u5ba2\u6237\u670d\u52a1\u3002<\/p>\n<p>\u901a\u8fc7\u5c06\u91cd\u590d\u6027\u7684\u6570\u636e\u9a71\u52a8\u4efb\u52a1\u81ea\u52a8\u5316\uff0c\u4f01\u4e1a\u53ef\u4ee5\u51cf\u5c11\u9519\u8bef\uff0c\u63d0\u9ad8\u6267\u884c\u901f\u5ea6\uff0c\u8ba9\u5458\u5de5\u4e13\u6ce8\u4e8e\u66f4\u9ad8\u4ef7\u503c\u7684\u4efb\u52a1\u3002<\/p>\n<h2><b>\u96f6\u552e\u81ea\u52a8\u5316\u7684\u6210\u529f\u6848\u4f8b<\/b><\/h2>\n<h3><b>\u6848\u4f8b 1\uff1a\u4f18\u5316\u5e93\u5b58<\/b><\/h3>\n<p>\u4e00\u5bb6\u96f6\u552e\u516c\u53f8\u5b9e\u65bd\u4e86\u81ea\u52a8\u5316\u5e93\u5b58\u7ba1\u7406\u7cfb\u7edf\uff0c\u53ef\u6839\u636e\u9884\u6d4b\u9700\u6c42\u81ea\u52a8\u8c03\u6574\u5e93\u5b58\u91cf\u3002<\/p>\n<p>\u8be5\u7cfb\u7edf\u5229\u7528\u5386\u53f2\u9500\u552e\u6570\u636e\u548c\u5f53\u5730\u4e8b\u4ef6\u7b49\u5916\u90e8\u56e0\u7d20\uff0c\u4f18\u5316\u4ea7\u54c1\u8865\u8d27\u3002<\/p>\n<p>\u8fd9\u79cd\u81ea\u52a8\u5316\u964d\u4f4e\u4e86 25% \u7684\u4ed3\u50a8\u6210\u672c\uff0c\u51cf\u5c11\u4e86 15% \u7684\u4ea7\u54c1\u77ed\u7f3a\uff0c\u786e\u4fdd\u4e86\u7545\u9500\u4ea7\u54c1\u7684\u4f9b\u5e94\uff0c\u6539\u5584\u4e86\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n<h3><b>\u6848\u4f8b 2\uff1a\u5ba2\u6237\u670d\u52a1\u81ea\u52a8\u5316<\/b><\/h3>\n<p>\u53e6\u4e00\u5bb6\u516c\u53f8\u91c7\u7528\u4e86\u81ea\u52a8\u5316\u5ba2\u6237\u670d\u52a1\u7cfb\u7edf\uff0c\u5229\u7528\u804a\u5929\u673a\u5668\u4eba\u548c\u865a\u62df\u52a9\u7406\u6765\u5904\u7406\u9891\u7e41\u7684\u8be2\u95ee\u3002<\/p>\n<p>\u8be5\u7cfb\u7edf\u53ef\u5373\u65f6\u89e3\u51b3\u6700\u5e38\u89c1\u7684\u5ba2\u6237\u95ee\u9898\uff0c\u4ece\u800c\u5c06\u54cd\u5e94\u65f6\u95f4\u7f29\u77ed\u4e86 40%\uff0c\u5e76\u5c06\u5ba2\u6237\u6ee1\u610f\u5ea6\u63d0\u9ad8\u4e86 30%\u3002\u5ba2\u6237\u670d\u52a1\u81ea\u52a8\u5316\u8fd8\u4f7f\u5458\u5de5\u80fd\u591f\u96c6\u4e2d\u7cbe\u529b\u89e3\u51b3\u66f4\u590d\u6742\u7684\u95ee\u9898\uff0c\u4ece\u800c\u63d0\u9ad8\u4e86\u8fd0\u8425\u6548\u7387\u3002<\/p>\n<h3><b>\u6848\u4f8b 3\uff1a\u81ea\u52a8\u8425\u9500<\/b><\/h3>\n<p>\u7b2c\u4e09\u5bb6\u516c\u53f8\u5b9e\u65bd\u4e86\u81ea\u52a8\u5316\u8425\u9500\u5e73\u53f0\uff0c\u5bf9\u5ba2\u6237\u8fdb\u884c\u7ec6\u5206\uff0c\u5e76\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u548c\u77ed\u4fe1\u53d1\u9001\u4e2a\u6027\u5316\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n<p>\u901a\u8fc7\u6839\u636e\u5ba2\u6237\u7684\u4e2a\u4eba\u5174\u8da3\u5b9a\u5236\u4fc3\u9500\u6d3b\u52a8\uff0c\u8be5\u516c\u53f8\u7684\u7535\u5b50\u90ae\u4ef6\u6253\u5f00\u7387\u63d0\u9ad8\u4e86 25%\uff0c\u9500\u552e\u989d\u63d0\u9ad8\u4e86 10%\u3002<\/p>\n<p>\u8425\u9500\u81ea\u52a8\u5316\u4f7f\u516c\u53f8\u80fd\u591f\u66f4\u5feb\u3001\u66f4\u51c6\u786e\u5730\u542f\u52a8\u8425\u9500\u6d3b\u52a8\uff0c\u63d0\u9ad8\u8425\u9500\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n<h3><b>\u6848\u4f8b 4\uff1a\u81ea\u52a8\u5316\u4f9b\u5e94\u94fe\u7ba1\u7406<\/b><\/h3>\n<p>\u7b2c\u56db\u5bb6\u516c\u53f8\u5b9e\u65bd\u4e86\u81ea\u52a8\u5316\u4f9b\u5e94\u94fe\u7ba1\u7406\u7cfb\u7edf\u3002\u8be5\u7cfb\u7edf\u53ef\u81ea\u52a8\u534f\u8c03\u4f9b\u5e94\u5546\u3001\u76d1\u63a7\u5e93\u5b58\u6c34\u5e73\u5e76\u6709\u6548\u7ba1\u7406\u91c7\u8d2d\u8ba2\u5355\u3002<\/p>\n<p>\u56e0\u6b64\uff0c\u8be5\u516c\u53f8\u7684\u4ea4\u8d27\u65f6\u95f4\u7f29\u77ed\u4e86 20%\uff0c\u8ba2\u5355\u51c6\u786e\u6027\u63d0\u9ad8\u4e86 15%\uff0c\u4ece\u800c\u5b9e\u73b0\u4e86\u66f4\u987a\u7545\u3001\u66f4\u9ad8\u6548\u7684\u4f9b\u5e94\u94fe\u3002<\/p>\n<h2><b>\u96f6\u552e\u4e1a\u81ea\u52a8\u5316\u7684\u4f18\u52bf<\/b><\/h2>\n<p>\u81ea\u52a8\u5316\u4e3a\u96f6\u552e\u516c\u53f8\u5e26\u6765\u4e86\u8bf8\u591a\u597d\u5904\uff0c\u5305\u62ec<\/p>\n<ul>\n<li><b>\u63d0\u9ad8\u8fd0\u884c\u6548\u7387\uff1a<\/b> \u901a\u8fc7\u5c06\u91cd\u590d\u6027\u7684\u6570\u636e\u9a71\u52a8\u6d41\u7a0b\u81ea\u52a8\u5316\uff0c\u4f01\u4e1a\u53ef\u4ee5\u964d\u4f4e\u6210\u672c\u5e76\u63d0\u9ad8\u8fd0\u8425\u51c6\u786e\u6027\u3002<\/li>\n<li><b>\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c\uff1a<\/b> \u4e2a\u6027\u5316\u7684\u63a8\u8350\u548c\u4fc3\u9500\u6d3b\u52a8\u53ef\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u548c\u5fe0\u8bda\u5ea6\u3002<\/li>\n<li><b>\u4ea7\u54c1\u4f9b\u5e94\u60c5\u51b5\uff1a<\/b> \u5b9e\u65f6\u5e93\u5b58\u4f18\u5316\u53ef\u786e\u4fdd\u70ed\u95e8\u4ea7\u54c1\u59cb\u7ec8\u6709\u8d27\uff0c\u51cf\u5c11\u5ba2\u6237\u7684\u4e0d\u6ee1\u60c5\u7eea\u3002<\/li>\n<li><b>\u6709\u6548\u8425\u9500\uff1a<\/b> \u81ea\u52a8\u5316\u548c\u4e2a\u6027\u5316\u7684\u8425\u9500\u6d3b\u52a8\u66f4\u52a0\u6709\u6548\uff0c\u63d0\u9ad8\u4e86\u8f6c\u6362\u7387\u548c\u9500\u552e\u989d\u3002<\/li>\n<\/ul>\n<h3><b>\u7ed3\u8bba<\/b><\/h3>\n<p>\u96f6\u552e\u5546\u5c06\u8d8a\u6765\u8d8a\u591a\u5730\u91c7\u7528\u81ea\u52a8\u5316\u6765\u7b80\u5316\u8fd0\u8425\u548c\u964d\u4f4e\u6210\u672c\u3002\u81ea\u52a8\u5316\u5c06\u7528\u4e8e\u7ba1\u7406\u5e93\u5b58\u3001\u4f18\u5316\u5b9a\u4ef7\u548c\u6539\u5584\u5ba2\u6237\u670d\u52a1\u3002<\/p>\n<p>\u96f6\u552e\u5546\u8fd8\u5c06\u5229\u7528\u81ea\u52a8\u5316\u4e3a\u987e\u5ba2\u63d0\u4f9b\u4ece\u6d4f\u89c8\u5230\u7ed3\u8d26\u7684\u65e0\u7f1d\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n<p>\u5728 MasterBase\u00ae\uff0c\u6211\u4eec\u5df2\u505a\u597d\u51c6\u5907\u5e76\u62e5\u6709\u6700\u4f73\u5e73\u53f0\uff0c\u5e2e\u52a9\u60a8\u4ee5\u7b80\u5355\u3001\u6709\u6548\u548c\u4f4e\u6210\u672c\u7684\u65b9\u5f0f\u5b9e\u73b0\u4e1a\u52a1\u6d41\u7a0b\u81ea\u52a8\u5316\u3002<\/p>\n<p>\u81ea\u52a8\u5316\u4e0d\u662f\u672a\u6765\uff0c\u800c\u662f\u96f6\u552e\u4e1a\u7684\u73b0\u5728\uff0c\u6211\u4eec\u5c06\u5e2e\u52a9\u60a8\u4ece\u4e2d\u83b7\u76ca\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=automatizacion-de-procesos-en-areas-comerciales\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"8081\" data-permalink=\"https:\/\/masterbase.com\/zh\/automatizacion-de-procesos-en-areas-comerciales\/masterbase\/ebook_descargarazul-3-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?fit=1667%2C1074&amp;ssl=1\" data-orig-size=\"1667,1074\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook Automatizaci\u00f3n en\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook Automatizaci\u00f3n en&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?fit=800%2C516&amp;ssl=1\" class=\"wp-image-8081\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2-300x193.png?resize=589%2C379&#038;ssl=1\" alt=\"\u5546\u4e1a\u533a\u7535\u5b50\u4e66\u81ea\u52a8\u5316\" width=\"589\" height=\"379\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?resize=1024%2C660&amp;ssl=1 1024w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?resize=768%2C495&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?resize=1536%2C990&amp;ssl=1 1536w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?w=1667&amp;ssl=1 1667w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/ebook_descargarazul-3-2.png?w=1600&amp;ssl=1 1600w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u96f6\u552e\u4e1a\u7684\u6d41\u7a0b\u81ea\u52a8\u5316\u4e0e\u5148\u8fdb\u7684\u6280\u672f\u548c\u7cfb\u7edf\u6709\u5173\uff0c\u8fd9\u4e9b\u6280\u672f\u548c\u7cfb\u7edf\u53ef\u7b80\u5316\u548c\u4f18\u5316\u96f6\u552e\u4e1a\u52a1\u7684\u5404\u79cd\u6d41\u7a0b\u3002<\/p>","protected":false},"author":239642484,"featured_media":15624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1389],"tags":[],"class_list":["post-15126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automatizacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automatizaci\u00f3n del retail: Eficiencia y pesonalizaci\u00f3n de la experiencia de compra - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"De hecho, un estudio revela que la automatizaci\u00f3n de tiendas se encuentra entre las principales tendencias para 2024 para el 14% de las empresas encuestadas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/zh\/\u96f6\u552e\u81ea\u52a8\u5316\u63d0\u9ad8\u8d2d\u7269\u4f53\u9a8c\u7684\u6548\u7387\u548c\u4e2a\u6027\u5316\/\u4e3b\u57fa\u5730\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Automatizaci\u00f3n del retail: Eficiencia y pesonalizaci\u00f3n de la experiencia de compra - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"De hecho, un estudio revela que la automatizaci\u00f3n de tiendas se encuentra entre las principales tendencias para 2024 para el 14% de las empresas encuestadas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/zh\/\u96f6\u552e\u81ea\u52a8\u5316\u63d0\u9ad8\u8d2d\u7269\u4f53\u9a8c\u7684\u6548\u7387\u548c\u4e2a\u6027\u5316\/\u4e3b\u57fa\u5730\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-19T10:36:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-13T10:10:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/SinFondo1.png?fit=3280%2C2160&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"3280\" \/>\n\t<meta property=\"og:image:height\" content=\"2160\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\\\/base-principal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\\\/base-principal\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Automatizaci\u00f3n del retail: Eficiencia y pesonalizaci\u00f3n de la experiencia de compra\",\"datePublished\":\"2024-07-19T10:36:23+00:00\",\"dateModified\":\"2024-09-13T10:10:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\\\/base-principal\\\/\"},\"wordCount\":795,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\\\/base-principal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/SinFondo1.png?fit=3280%2C2160&ssl=1\",\"articleSection\":[\"Automatizaci\u00f3n\"],\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/pt\\\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\\\/base-principal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\\\/base-principal\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\\\/base-principal\\\/\",\"name\":\"Automatizaci\u00f3n del retail: Eficiencia y pesonalizaci\u00f3n de la experiencia de compra - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\\\/base-principal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\\\/base-principal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/SinFondo1.png?fit=3280%2C2160&ssl=1\",\"datePublished\":\"2024-07-19T10:36:23+00:00\",\"dateModified\":\"2024-09-13T10:10:45+00:00\",\"description\":\"De hecho, un estudio revela que la automatizaci\u00f3n de tiendas se encuentra entre las principales tendencias para 2024 para el 14% de las empresas encuestadas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\\\/base-principal\\\/#breadcrumb\"},\"inLanguage\":\"zh-Hans\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/pt\\\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\\\/base-principal\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\\\/base-principal\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/SinFondo1.png?fit=3280%2C2160&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/SinFondo1.png?fit=3280%2C2160&ssl=1\",\"width\":3280,\"height\":2160,\"caption\":\"Automatizaci\u00f3n del retail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\\\/base-principal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Automatizaci\u00f3n del retail: Eficiencia y pesonalizaci\u00f3n de la experiencia de compra\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"zh-Hans\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"zh-Hans\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u96f6\u552e\u81ea\u52a8\u5316\uff1a\u9ad8\u6548\u548c\u4e2a\u6027\u5316\u7684\u8d2d\u7269\u4f53\u9a8c - MasterBase\u00ae","description":"\u4e8b\u5b9e\u4e0a\uff0c\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c\u5728\u63a5\u53d7\u8c03\u67e5\u7684\u516c\u53f8\u4e2d\uff0c\u6709 14% \u8ba4\u4e3a\u8f66\u95f4\u81ea\u52a8\u5316\u662f 2024 \u5e74\u7684\u9996\u8981\u8d8b\u52bf\u4e4b\u4e00\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/zh\/\u96f6\u552e\u81ea\u52a8\u5316\u63d0\u9ad8\u8d2d\u7269\u4f53\u9a8c\u7684\u6548\u7387\u548c\u4e2a\u6027\u5316\/\u4e3b\u57fa\u5730\/","og_locale":"zh_CN","og_type":"article","og_title":"Automatizaci\u00f3n del retail: Eficiencia y pesonalizaci\u00f3n de la experiencia de compra - MasterBase\u00ae","og_description":"De hecho, un estudio revela que la automatizaci\u00f3n de tiendas se encuentra entre las principales tendencias para 2024 para el 14% de las empresas encuestadas.","og_url":"https:\/\/masterbase.com\/zh\/\u96f6\u552e\u81ea\u52a8\u5316\u63d0\u9ad8\u8d2d\u7269\u4f53\u9a8c\u7684\u6548\u7387\u548c\u4e2a\u6027\u5316\/\u4e3b\u57fa\u5730\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-07-19T10:36:23+00:00","article_modified_time":"2024-09-13T10:10:45+00:00","og_image":[{"width":3280,"height":2160,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/SinFondo1.png?fit=3280%2C2160&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u4f5c\u8005":"Alejandro Dur\u00e1n","\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4":"4 \u5206"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/pt\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\/base-principal\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/pt\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\/base-principal\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Automatizaci\u00f3n del retail: Eficiencia y pesonalizaci\u00f3n de la experiencia de compra","datePublished":"2024-07-19T10:36:23+00:00","dateModified":"2024-09-13T10:10:45+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/pt\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\/base-principal\/"},"wordCount":795,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/pt\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\/base-principal\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/SinFondo1.png?fit=3280%2C2160&ssl=1","articleSection":["Automatizaci\u00f3n"],"inLanguage":"zh-Hans","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/pt\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\/base-principal\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/pt\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\/base-principal\/","url":"https:\/\/masterbase.com\/pt\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\/base-principal\/","name":"\u96f6\u552e\u81ea\u52a8\u5316\uff1a\u9ad8\u6548\u548c\u4e2a\u6027\u5316\u7684\u8d2d\u7269\u4f53\u9a8c - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/pt\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\/base-principal\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/pt\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\/base-principal\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/SinFondo1.png?fit=3280%2C2160&ssl=1","datePublished":"2024-07-19T10:36:23+00:00","dateModified":"2024-09-13T10:10:45+00:00","description":"\u4e8b\u5b9e\u4e0a\uff0c\u4e00\u9879\u7814\u7a76\u8868\u660e\uff0c\u5728\u63a5\u53d7\u8c03\u67e5\u7684\u516c\u53f8\u4e2d\uff0c\u6709 14% \u8ba4\u4e3a\u8f66\u95f4\u81ea\u52a8\u5316\u662f 2024 \u5e74\u7684\u9996\u8981\u8d8b\u52bf\u4e4b\u4e00\u3002","breadcrumb":{"@id":"https:\/\/masterbase.com\/pt\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\/base-principal\/#breadcrumb"},"inLanguage":"zh-Hans","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/pt\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\/base-principal\/"]}]},{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/masterbase.com\/pt\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\/base-principal\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/SinFondo1.png?fit=3280%2C2160&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/SinFondo1.png?fit=3280%2C2160&ssl=1","width":3280,"height":2160,"caption":"Automatizaci\u00f3n del retail"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/pt\/automatizacao-do-comercio-retalhista-eficiencia-e-personalizacao-da-experiencia-de-compra\/base-principal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"Automatizaci\u00f3n del retail: Eficiencia y pesonalizaci\u00f3n de la experiencia de compra"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/uk\/#website","url":"https:\/\/masterbase.com\/uk\/","name":"\u4e07\u4e8b\u8fbe\u57fa\u5730","description":"\u4e3a\u60a8\u5de5\u4f5c\u7684\u81ea\u52a8\u88c5\u7f6e","publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"zh-Hans"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/uk\/#organization","name":"\u4e07\u4e8b\u8fbe\u57fa\u5730","url":"https:\/\/masterbase.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"zh-Hans","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"\u9996\u5e2d\u8425\u9500\u5b98","url":"https:\/\/masterbase.com\/zh\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/07\/SinFondo1.png?fit=3280%2C2160&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-3VY","_links":{"self":[{"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/posts\/15126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/comments?post=15126"}],"version-history":[{"count":6,"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/posts\/15126\/revisions"}],"predecessor-version":[{"id":16183,"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/posts\/15126\/revisions\/16183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/media\/15624"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/media?parent=15126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/categories?post=15126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/zh\/wp-json\/wp\/v2\/tags?post=15126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}